Claus

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Information about Claus
Business & Mgmt

Published on December 24, 2008

Author: adambroitman

Source: slideshare.net

Description

A walk through of Palm Centro's holiday initiative: Claus

Claüs Palm Centro’s Holiday Campaign

I functioned for centuries as a recluse, only emerging once a year under the cover of darkness to spread joy. I was feeling a little down. I spent all day staring out the window eating cookies. But that all changed when I received a mysterious gift—a new Palm Centro. That was the moment when Santa became Claüs. The phone inspired me to turn my life around, I got in shape, found a new tailor, it’s like I feel 30 years younger. My operation is so streamlined now, I finally have time to get out and meet the world. If you see me around town walking my reindeer, courtside at the Lakers game, or distributing holiday cheer at my mistletoe shop don’t be afraid to stop me and tell me your holiday wish. But don’t try and sit on my lap, a fist bump will do.

I functioned for centuries as a recluse, only emerging once a year under the cover of darkness to spread joy. I was feeling a little down. I spent all day staring out the window eating cookies. But that all changed when I received a mysterious gift—a new Palm Centro. That was the moment when Santa became Claüs. The phone inspired me to turn my life around, I got in shape, found a new tailor, it’s like I feel 30 years younger. My operation is so streamlined now, I finally have time to get out and meet the world. If you see me around town walking my reindeer, courtside at the Lakers game, or distributing holiday cheer at my mistletoe shop don’t be afraid to stop me and tell me your holiday wish. But don’t try and sit on my lap, a fist bump will do.

Not overly branded Small branded call to action above the fold

Not overly branded

Small branded call to action above the fold

The only ad on the entire page

Lots of content—and it is pretty funny

Apps are almost an afterthought

The Apps are mindless as any other Facebook app still, I played with it for a while 

The usual suspects

I love this part—the songs are actually pretty good

Win your xmas wish via text

A great lead generation tool

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