advertisement

Class Introduction (Spring 2014)

50 %
50 %
advertisement
Information about Class Introduction (Spring 2014)
Education

Published on January 27, 2014

Author: AnalyzingTrends

Source: slideshare.net

Description

Class introduction for the Spring 2014 semester of Analyzing Trends at Parsons the New School for Design.
advertisement

OVERVIEW Class Introduction Analyzing Trends | Spring 2014 TIM STOCK SPRING 2014 1

hello TIM STOCK SPRING 2014 2

I run an insight company New York City Mexico City TIM STOCK SPRING 2014 3

we study culture we also study networks why people do what they do language how people access the meaning of things culture behavior TIM STOCK networks SPRING 2014 4

i use twitter @timstock TIM STOCK SPRING 2014 6

communication how to reach me stockt@newschool.edu @timstock IMPORTANT: you must email me if you are absent TIM STOCK SPRING 2014 1

quick review of the syllabus TIM STOCK SPRING 2014 8

reading culture / acting on culture signals • • • • maps patterns stories Understand the dynamics of trends and their relationship to consumer culture. Learn how to source and analyze cultural signals. Learn methods to pattern these signals to reveal trend narratives and insights. Understand how trend analysis can be leveraged in innovation, product development and branding. TIM STOCK SPRING 2014 9

attendance is critical 1 (failure to report an absence will require you to check in with your advisor) 2 2 absences requires you to meet with your advisor before returning to class 3 all absences must be confirmed by sending me an email prior to class 3 absences will result in an automatic WF. TIM STOCK SPRING 2014 10

show respect 1 all phones on vibrate please. 2 you will be asked to leave if you disrupt anyone who is presenting during class. 3 encourage each other by participating in class and listening when others are speaking or asking questions. TIM STOCK SPRING 2014 11

workshop classes we will have classes where you will work in teams and solve problems during class time. I encourage you to bring laptops to class to aid in your research. I will let you know when we have those class sessions. TIM STOCK SPRING 2014 12

TIM STOCK SPRING 2014 13

http:// analyzingtrends.tumbl r.com each student is responsible for a Tumblr feed DO NOT use an existing feed make a unique feed for this class TIM STOCK email me the link this week SPRING 2014 14

http://pinterest.com/ timstock/analyzingtrends/ each student is responsible for a Pinterest feed DO NOT use an existing feed make a unique feed for this class TIM STOCK email me the link this week SPRING 2014 15

TIM STOCK SPRING 2014 16

3 key class components 1 2 3 lectures workshops critiques TIM STOCK SPRING 2014 17

product analysis board You will source a beverage, food or beauty packaged product. You will deconstruct the language of the product and uncover codes and meaning as well as trend themes. you will source a packaged product to analyze 30” x 40” foam board product boards teams of 2 TIM STOCK SPRING 2014 18

trend patterning sourcing/analysis You will prepare 2 Pinterest Boards with sourced and coded products. You will write a 750 word essay that analyzes the meaning of the space based on the items you have sourced and analyzed. midterm trend pattern boards & essay individual you will be assigned a human space Using Pinterest BEDROOM LIVING ROOM KITCHEN BATHROOM BACKYARD GARAGE OFFICE EATING OUT MOTEL/HOTEL CAR INTERIOR AIR TRAVEL TIM STOCK SPRING 2014 19

mobile hotels final formal critique fast food cars A FORMAL TREND PRESENTATION THAT TRACKS SIGNALS AND CULTURE AND PRESENTS COMPELLING ANALYSIS AND INSIGHTS education breakfast luxury television Final Project The Future of 20 page trend presentation individual or teams of two TIM STOCK SPRING 2014 20

final formal critique A FORMAL TREND PRESENTATION THAT TRACKS SIGNALS AND CULTURE AND PRESENTS COMPELLING ANALYSIS AND INSIGHTS Final Project individual or teams of two Hypothesis & Outline informal presentation of slides in class May 5th 20 page trend presentation May 12th May 19th TIM STOCK May 19th (final version due) SPRING 2014 21

final formal critique Final Project Outline Define the Topic insight The Future of... 4-6 Current Trend Examples research very current examples that support your hypothesis Revel Key Forces Establish Hypothesis what are the key factors shaping the shift in perception and behavior what are the codes of this trend? what is a key insight on how perception and behavior are changing Analyze the trends examples in each example decode what the example reveals about shifts in perception and behavior Culture & Language identify a subculture that offers insight into future perception and behavior 20 page trend presentation Provide data to support your hypothesis source key data points that indicate shifts in perception and behavior Key Insights & Opportunities how do we see things changing? how can we act on this insight? in the next 3-5 years? 5-10 years? CLIENT INSIGHT APPENDIX action Profile of Client what is the key business activity of this brand? where might they need to grow? Saturday, October 13, 12 Trend Insights how can your insights and analysis inform opportunities for this client? TIM STOCK SPRING 2014 22

please fill out the index card name nickname (name you use in class) year (junior, senior) born/raised/live news source you read daily your top of mind trend TIM STOCK SPRING 2014 23

break into 4 groups 1 2 3 4 TIM STOCK SPRING 2014 24

discuss with your group 1 what trend have you noticed recently? 2 what do you believe is driving that trend? TIM STOCK SPRING 2014 25

culture trends strategy analyze trends act on trends TIM STOCK SPRING 2014 26

reading culture / acting on culture signals maps patterns TIM STOCK stories SPRING 2014 27

signals maps patterns stories what are the cultural signals? TIM STOCK SPRING 2014 28

signals maps patterns stories what are the cultural signals? TIM STOCK SPRING 2014 29

signals maps patterns stories what are the cultural signals? TIM STOCK SPRING 2014 30

signals maps patterns stories what are the cultural signals? TIM STOCK SPRING 2014 31

signals maps patterns stories what are the cultural signals? TIM STOCK SPRING 2014 32

signals maps patterns stories what are the cultural signals? TIM STOCK SPRING 2014 33

future forecast assignment watch minority report and list all the trend themes you find TIM STOCK SPRING 2014 34

ASSIGNMENTS 1 BIO ESSAY W/ RECENT PHOTO 2 3 4 SEND ME YOUR TUMBLR & PINTEREST FEED LINKS (post to Canvas as pdf before class) READING ON CANVAS WATCH MINORITY REPORT/ LIST FORECASTS TIM STOCK SPRING 2014 35

Add a comment

Related presentations

Related pages

Introduction 2014 Jonathan - MIT OpenCourseWare

Introduction Class 1, 18.05, Spring 2014 Jeremy Orloff and Jonathan Bloom. 1 Probability vs. Statistics. In this introduction we will preview what we will ...
Read more

Reading 10a: Introduction to Statistics - MIT OpenCourseWare

Introduction to Statistics Class 10, 18.05, Spring 2014 Jeremy Orloff and Jonathan Bloom. 1 Learning Goals. 1. Know the three overlapping “phases” of ...
Read more

Class 10 - MATLAB - Introduction | Spring 2014

Assignments due at the beginning of class: Excel Problem Solving Homework Things to do / read / study / learn before class: 1. Study the Pre-class ...
Read more

Class #1 Introduction to Music Spring 2014 Edition. - ppt ...

2 Greetings and introductions 1 st day roll Class materials & resources Syllabus with checklist Required materials Class study resources Kamien Parts I ...
Read more

Spring 2014 - Welcome | Earth & Environment

1" " EVR 1001 U01 Introduction to Environmental Science & Sustainability Spring 2014 Course Meeting Times: Monday, Wednesday, Friday 10:00 – 10:50 am in ...
Read more

Syllabus for Introduction to Sociology, SYG 2000, Spring ...

Syllabus for Introduction to Sociology, SYG 2000, Spring 2014, Oueslati-Porter 3 Course Policies: Students are expected to be in class during class times.
Read more

SYLLABUS Introduction to Scene Study (62678) (Spring ...

SYLLABUS Introduction to Scene Study (62678) (Spring Semester, 2014) Faculty: Tony Abatemarco Phone: 323-791-8013 (c) Email: abatemar@usc.edu OR ...
Read more

CE 563 Lecture Schedule Spring 2014 - Purdue Engineering

CE 563 Airport Design Spring 2014 Lecture Date Day Subject Reading 1/13 Mon No Class-TRB 1/15 Wed No Class-TRB INTRODUCTION 1 1/17 Fri Introduction ...
Read more

University of Pennsylvania Creative Writing: English 010 ...

1 University of Pennsylvania Creative Writing: English 010-303 Course Syllabus Spring Semester 2014 Classroom: Fisher-Bennett 25 Wednesday, 2-5 PM
Read more

Intro to Theatre Syllabus Spring 2014 - es.scribd.com

Saint Louis University. Introduction to Theatre THR-150 Sec 1 Syllabus Spring 2014 Classroom: Instructor: E-mail: Office: Office Hours: Xavier Hall G13
Read more