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Information about Clarity

Published on March 10, 2014

Author: BhupeshPunch



This presentation is for an idea proposal to establish an highly automated and transparent non-profit organisation that will connect donors to charity organisations directly.


A donation is a gift given by physical or legal persons, typically for charitable purposes and/or to benefit a cause. -Wikipedia

Who did I help? What did I change? Do they know me? How did it help? Where did the money go? Books, Food, Laptop, what? How do I trust them for my donations?

David just landed in a city in India and is waiting for his transport to the hotel. From no where, two little kids come and ask him for help. “We have no one. Please give us some money so we can eat something” Worried how the kids will use his money, David decided to buy them something from a nearby grocery shop instead of giving them cash. David felt happy because he knows exactly how he helped the kids. He wished he could do more but he is in India only on a short visit.

David contacted an NGO and requested them to help these two kids. After he returned, he was in touch with the kids and is glad that he is able to make a difference.

Objective: Provide a transparent system that gives donors full control on how they want to spend their donation money.

Clarity 2. Post requests Request Management Charities Management Feedback Management Registered/ Verified Charities 1. Select items 5. Deliver items 6. Post feedback Audit Local/ international online shopping portals Accounting Donation Management Donor Management Manual Purchase Fulfilment Automatic Purchase Fulfilment Donor 4. Donor buys items 3. Donor views items

• Clarity website will allow both Donors and Charities to get registered. Every Charity will be verified by Clarity`s Charities Management team before it can post requests. • Once verified, charities will be able to post request for the items they seek for the needy. Each item/donation requested must be available for sale on an online shopping portal such as Amazon or eBay. • The Donors will view the items online and pay for the same. • The donations paid online will be processed in one of the following ways: • Automated – Clarity website will send the order automatically to the shopping portal, if such an integration point is available and feasible. The shopping portal will deliver the ordered item to respective charity organisation. • Manual – An order processing team will place the order on donor’s behalf and send the shipment tracking number to donor. (this requires secure payment methods on website) • On receipt of the item, the charity is encouraged to post feedback, videos and pictures on the website. The donor will receive an email regarding this feedback. • Clarity will be able to post their own funding requests as donation requests on its website.

Key Benefits: • Gives donor full satisfaction. Donors donate by purchasing items, not by giving cash/checks. • Donors will receive visual feedbacks (through video, pictures, etc.) • Charities will receive items directly, thus reducing transportation cost at destination. • The system will be highly automated and thus, cost effective, and will reduce instances of mismanagement. • Will work well in towns and cities of developing countries where internet is available and cheap.

Function Resource type Website Maintenance Comments Outsourced Customer/donor care, Internal/ Outsourced complaint management, order placement Charities Management – Verify charities, assess credibility, periodic assessments, etc. Internal Accounting and Auditing Contracts Accounting will be system automated. Auditing and peripheral tasks can be contracted out to CPAs. Legal Consultation will be required initially and Contracts

• • Will not work well in very rural areas where package delivery is not available through major package carriers. Clarity will not be available to charities in rural areas, which do not have access to internet. • Estimation of seed funding requirements. (for Charity website creation, departments setup, process definitions, company registration, etc.) • Estimation of annual funding required to operate Charity. • Core team identification for fund raising, company setup and operations management. No intention to infringe copyright of images used. The content of this presentation is not for commercial purposes. Please contact me at in case of queries. Image source:

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