CityTLV Presentation

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Information about CityTLV Presentation

Published on February 16, 2014

Author: assaf_l

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CityTLV - The

The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

About The Challenge A Global Overview The Potential of Israel The City TLV Solution People Our Offer The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

About City TLV is a partnership for the promotion of Greater Tel-Aviv as an International Financial Center.  Formally registered in 2013 (NGO No. 58057219)  Creates an overall framework for the financial industry  Will promote the industry internationally The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

About The Challenge Global Overview The Potential of Israel The City TLV Solution People Our Offer The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The Challenge The Israeli economy and its resilience enjoy wide recognition worldwide. Yet, the financial services industry of Israel is far from realizing its huge capabilities. Hence, we loose substantial potential:  Leverage for new economic growth  Advanced financial solutions for other business sectors  Jobs of high quality and income  An attraction for professional new immigrants and returning Israelis The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

About The Challenge A Global Overview The Potential of Israel The City TLV Solution People Our Offer The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

A Global Overview: Cities Are the Name of the Game Cities, not countries, lead today’s global competition. In particular, as financial and cultural centers.  What is an International Financial Center? A focal point for competitive financial services, in which transactions take place among parties even if they are not directly related to its geographic location. The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

A Global Overview: Classification of Financial Centers A useful classification of Financial Centers: Global International Specialized Provide all services to Provide most services, Focus on one or two all markets with a strong regional niche services focus Examples: London, Examples: Geneva, Examples: Zurich, New York, Singapore, Frankfurt, Chicago, Shenzhen, Kuala Hong Kong Shanghai, Dubai Lumpur The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

A Global Overview: Cities that have Made It Examples of cities that have made the leap: Sydney, Australia Geneva, Switzerland Ranked 15th by GFCI* Ranked 8th by GFCI Regional Focus, Australia and SE Asia Specialized: Fund Management Kuala Lumpur, Malaysia Vancouver, Canada Ranked 22nd by GFCI Ranked 19th by GFCI Specialized: Islamic Financing Regional: SE Asia * Global Financial Centers Index, Published every 6 months by Z/yen, London The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

A Global Overview: Similar NGO’s "Created in 2010, we support the whole of the sector, promoting UK financial services at home and overseas and playing an active role in the regulatory and trade policy debate. " "JERSEY FINANCE is a non-profit making organization formed in 2001 to represent and promote Jersey as an international financial center of excellence. We are funded by members of the local finance industry and the States of Jersey government.” The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

About The Challenge Global Overview The Potential of Israel Our Solution People Our Offer The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The Potential of Israel: an Available Space Potential space for action Source: GFCI The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The Potential of Israel: an Available Space The geographical space in which Is Israel enjoys advantages in time zones, culture, languages, transparency and regulations include:  Former Soviet Bloc Countries  Europe, with a focus on Central and Eastern  Central Asia  Africa The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The Potential of Israel: Specialty Focus Sectors  Financial Technology (FinTech)  Fund Management – Jewish and other investors  High-Tech Financing  International Legal and Audit services  R&D Investments, both public and private  Project financing in Frontier Markets  Trusts/fiduciary management  Social Investments The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The Potential of Israel: Current Growth Sectors  Financial Technology  Hedge Funds  Private Equity Funds  Family Offices  Mezzanine Funding  Foreign Banks  Foreign Law and Accountancy Firms The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The Potential of Israel: City Branding  Tel-Aviv - TLV is an internationally recognizable brand name. Its main advantages:  Tel Aviv is the leading financial center of Israel  An independent brand name, somewhat remote from Israel’s  Greater Tel-Aviv is made up of financially-sound municipalities  Therefore, it is appropriate for Greater Tel-Aviv to lead such a national endeavour. The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The Potential of Israel: A Specialty-Regional Center A combination between a Regional Financial Center and a specialized one:  FINTECH  Fund Management  High-Tech Financing  Legal & Audit Services  R&D Investments  Project Financing  International Trusts  Social Investments  Former Soviet Union States T L V  Central Asia  Central & Eastern Europe  Africa The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The Potential of Israel: The Advantages of Greater TLV  Human capital of high professionalism and diversification  International lifestyle, a dynamic cultural hub.  Proximity to European and Central- Asian time zones  Ranked 32 in the latest GFCI (September 2013)  Sunday is a trading, as well as a regular, work day  High resilience in times of global crisis  Wide use of English and other foreign languages The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The Potential of Israel: Dubbed as the "Start-up Nation” Israel is already dubbed as the “Start-up Nation”. The municipalities of greater Tel-Aviv are implementing special policies to attract entrepreneurs and start-up companies, by:      Supporting technological incubators and hubs Favourable municipal tax and visa schemes International conferences, such as DLD and Cities Summit Promotional campaigns overseas New hubs for Fintech The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The Potential of Israel: The Challenges X The geo-political situation of Israel X Tel-Aviv is not yet widely recognized as a global financial center X Regulatory and Tax issues X Infrastructure – a problematic public transport system, shortage of high quality business hotel rooms X So far, there has been no well coordinated and unified effort by all stakeholders, no mechanism with a clear task to promote the financial services industry worldwide. The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

About The Challenge Global Overview The Potential of Israel The City TLV Solution People Our Offer The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The City TLV Solution: Objectives  To create a world-class hub of selected financial services in Tel Aviv;  To expose Israel and Tel-Aviv as a center of financial and professional services of the highest quality;  To promote exports of financial services from Israel and to attract foreign investments;  To encourage collaboration among governmental ministries, regulatory institutions, municipalities with the private sector;  To compile, maintain and publish databases and research;  To encourage innovation in the financial sector;  To represent the financial services industry in international forums;  To create business opportunities for its members. The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The City TLV Solution: Core Values  A shared platform for all stakeholders: the private sector, regulators, government ministries, local government  Leverage existing competitive advantages  Monitor and measure results; development of success indexes such as GDP, employment, international rankings  Inclusion of all the region, as well as the periphery, in the fruits of success. The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The City TLV Solution: Work Program  Identify and define specialty services that are competitive internationally  Launch a marketing and branding campaign, including publicity, delegations, conferences  Initiate legal reforms in regulations, tax policy, international treaties  Develop human resources by advanced education, specialty training  Strengthen the physical infrastructure; launch a feasibility study for a financial services campus The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The City TLV Solution: Natural Partners  Private sector trade associations  Government ministries: PM, Finance, Economy  Regulators: Capital Markets, ISA, Anti-Trust, Bank of Israel  The Tel-Aviv Stock Exchange  Municipalities: Tel-Aviv, Ramat-Gan, Herzliya, Raanana, Rishon Le-Zion, Holon, Givataym, Bnei Brak, Bat Yam.  The business and financial media The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

The City TLV Solution: Measurements of Success  The number of employees in financial services  Exports of financial services  Foreign Direct Investment (FDI) in the industry  Number of international corporations with permanent presence in Tel Aviv  International rankings  Number of dual-listed companies The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

About The Challenge Global Overview The Potential of Israel The City TLV Solution People Our Offer The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

People: The Founders of City TLV Shmuel Ben-Tovim, President. Director Ben-Tovim Consultants Ltd. Inbal Peleg, Managing Director Ran Alon, CFO, P2W from Pollution to Water Ltd. Judith Ben-Tovim, Owner, Sustainable Architecture & Design Jennifer Janes, immediate past Executive VP & Group’s Corporate Secretary, Leumi Group Amir Hoshia, Managing partner at Whiteboard Group, immediate past Senior VP for Planning & Strategy, Paz Oil Group Carl Kaplan, Managing Director, KIEDF – Economic Development Funds Pinchas Landau, a leading analyst and commentator on Israeli financial affairs Assaf Luxembourg, Manager, Business Development - Financial Clients, BDO Elad Man, Co-Founder and Managing Director, Man-Barak Advocates Ram Rosen, AVP Corporate Development and IR Manager, Allot Communications The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

About The Challenge Global Overview The Potential of Israel The City TLV Solution People Our Offer The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

Our Offer: An Invitation  All involved in the financial and professional services industries are invited to join  Members are welcome to all our programs and promotional activities worldwide  For further details: www.city-tlv.org The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

Our Offer: Benefits of Membership  International business opportunities  Influence on decision making  Exposure in our website and publications  Professional advancement  Branding  Internal networking  And more... The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

Thank You ! www.city-tlv.org The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

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