City Branding: Pittsburg, California Style guidelines

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Information about City Branding: Pittsburg, California Style guidelines
Design

Published on March 2, 2014

Author: Axiacreative

Source: slideshare.net

Description

Axia is an award-winning visual communications company specializing in wayfinding, branding and advertising for city, corporate and retail markets. Axia provides solutions to move people forward, companies upward and communities onward. We encourage our Clients to participate in the design process because their input is based on insight and passion. Our motto is simple. “Provide the best creative solutions for the best clients for the best results– and have fun doing it”. Axia Creative, formerly known as Mayfield Creative, is located in West Palm Beach, Florida with a client base that covers the entire US, parts of Canada and over 19 Caribbean territories.

Todd Mayfield is the President and cofounder of Axia Creative. He has over 29 years of wayfinding, brand development, advertising and print graphics experience. He is also an accomplished fine artist and illustrator.

Todd has earned numerous awards for design excellence and profound respect among his peers. His work has been featured in various industry magazines and books such as Print, Signs of the Times and American Corporate Identity. Currently, his company has a loyal client base from California to the Caribbean and parts of Canada.

AXIACREATIVE.COM

Style Guide

Section 1: Introduction Brand Overview 1.1 1.2 Section 2: The Pittsburg Logo Slogan Section 3: Acceptable Uses 2.1 2.6 Section 4: Unacceptable Uses 4.1 Section 5: Logo Adaptations City of Pittsburg Chamber of Commerce Pescatore Plaza Pittsburg Marina 5.1 5.2 5.3 5.4 5.5 3.1 0.1 Section 6: Marketing Materials Business Papers Brochure Covers Print Ads Banners Flags Wayfinding Signage Historic District Signage Interpretive Graphics Vehicle Graphics Plaza Paving Website Section 7: Contacts & Resources 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 7.1

Introduction The City of Pittsburg, California has adopted a new official brand identity system to help market the city as a viable destination for visitors. The new brand will enhance economic growth of the newly renovated Old Pittsburg and Marina areas and encourage entrepreneurial efforts. The City is committed to the consistent implementation of the new brand identity throughout all applications. Civic, government and business leaders are making great efforts to make Pittsburg a state of the art community in which to live, work and play. These guidelines assist with interpretation and application of the Pittsburg brand identity to all forms of printed collateral, signage, advertising, electronic media and other visual communications. If, for some reason, there are questions unanswered or an application arises that is not addressed in these guidelines, contact one of the representatives located in the “Contacts & Resources” section of this document. 1.1

Brand Overview The City of Pittsburg, Sandre magna feugiamet ing er augueros ex erat. Irit lorem eugait aliquat, quipis numsandreet, vel dolum ver ip euguer si. Cum quis dolobore do enim vullan eugue mod molore ex etum volor si. Dolortio dolortio consent ulput illum ip exer sed magnissit in er sit nulla feuipit praese con euisi. Ex el ulput nosto delit luptatin ut at in velis do conum ver alis digna core eugait, quam euguerilit praesti ssectem in hendreet praessis dolorperilla faccum dunt eugue volore magna consequat. Rud minim eugait prat veliqui blaor iriusci bla feum iriure facidunt prat nonse tationse commodolor ad dolorem del incinit lobortis adiam vel el iure molore magniam conullam, quisl dignibh eugait, vel iliquam duisi tat augait illuptat iustrud doluptat acinci eugiamet. Dunt erciliq uatisim nulput nullut ad magna accum enisit praestin velit amet iure magna autpat. Exeriustrud ea adiat velenis nim in vel in hent dolorperci te vel irit do commolo bortis non hent in velit, quate et, quis aliquat, quisi ex el ip ent wismodionsed dolorperos nonsed ex exeros nonsequissi. 1.2

The Pittsburg Logo 2.1

Pittsburg Logo The logo was developed to help establish a brand identity for Pittsburg, California. It serves as a nucleus around which all graphic elements revolve. Its simple design and vibrant color palette subtly reflects the city as a marina community and its Italian heritage. 2.2

Clear Space Clear space around all parts of the logo (in all formats) shall be equal to the height of the letter “P” in “Pittsburg” of the Pittsburg logo type. Under no circumstances shall any secondary graphic or border invade the Pittsburg logo clear space. It is acceptable to apply the logo over images, patterns and watermarks as long as all parts of the logo are clearly legible. 2.3

Color Palette The Standard colors that are used in the Pittsburg brand graphics consist of four Pantone formulas: Orange PMS 144, Purple PMS 669, Blue PMS 632 and Beige PMS 7402. Orange PMS 144 Purple PMS 669 Blue PMS 632 Beige PMS 7402 2.4

Secondary Fonts The Secondary fonts are used to support the Pittsburg logotype. It is Goudy Old Style Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 intended for use in all visual communications Goudy Old Style Italic such as secondary ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 identities, sign wayfinding, printed collateral and electronic media. For most applications, the Goudy Old Style font family will be Goudy Old Style Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 used, but it is strongly recommended that all Myriad Pro Semibold wayfinding messaging ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (directional signage) use Myriad Pro Semibold. HTML text will use Times Roman. Times Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 2.5

Slogan The slogan “La Dolce Vita” literally means “The Good Life” in Italian. It is intended to be used in marketing materials to promote a desirable lifestyle in Pittsburg. While it isn’t required to be placed immediately next to the Pittsburg logo, it should never occur without the logo being within a visual proximity. 2.6

Acceptable Uses 3.1

Acceptable Uses The logo may be applied against any of the four standard colors in the following arrangements: A) “Pittsburg” is reversed in white and “California” is Standard Beige. B) “Pittsburg” is reversed in white and A B “California” is Standard 3.2 Purple. C) “Pittsburg” is reversed in white, “California” is Standard Orange and the shield outline is Standard Blue. D) “Pittsburg” is Standard Purple and “California” is Standard Orange. C D

Acceptable Uses (cont) A) The logo may be applied over photographic images as long as it is clearly legible. B/C) One or two color background band in any of the Standard colors is permissible as long as the combination obeys all color rules. A B 3.3 D) The logo may be applied over photographic band as long as it is clearly legible. C D

Acceptable Uses (cont) The word “Pittsburg” may receive a drop shadow when applied to a Standard Blue, Orange or Purple background. When applied to a Standard Blue or Orange background, the drop shadow shall be Standard Purple. When applied to a Standard Purple background, the drop shadow shall be Standard Blue. 3.4

Acceptable Uses (cont) For single color applications, the logo may be reproduced in screened versions of Standard Orange, Blue or Purple onto a white background. 3.5

Acceptable Uses (cont) The logo graphic (A) or logo type (B) may appear independently as long as its counterpart appears at least once somewhere on the same application. C/D/E) A white logo A B type may be applied onto a Standard Blue, Purple or Orange background as long as 3.6 its counterpart appears at least once somewhere on the same application. F) A Standard Purple C D E F logo type may be applied onto a Standard Beige background as long as its counterpart appears at least once somewhere on the same application.

Acceptable Uses (cont) A) For black and white applications against a white background, the logo may include screened tints. The logo type shall remain 100% black. B) For black and white applications against a black background, A the logo may include screened tints against 3.7 a white field within the shield. The logo type shall be reversed in 100% white. B

Unacceptable Uses 4.1

Unacceptable Uses A) The logo may not appear against any solid background color other than one of the four Standard colors. B) When the logo appears against a photographic image, all parts of the logo must be of legible contrast. A B 4.2 C) Black and white or single color versions of the logo must never appear over colored backgrounds with the exception of Standard Purple over Standard Beige. C

Unacceptable Uses (cont) A) The orientation of the Standard colors may never be rearranged. B) The logo may not be stretched, skewed or distorted. C) The relationship between components of the logo may not be changed in proportion. A B C 4.3

Logo Adaptations 5.1

Logo Adaptations City of Pittsburg A) Vertical format A B) Horizontal format C) City vehicle format. The logo graphic must appear at least once within the same visible face. All usage rules for the Pittsburg logo apply. 5.2 B C

Logo Adaptations Chamber of Commerce All usage rules for the Pittsburg logo apply. Chamber of Commerce 5.3

Logo Adaptations Pescatore Plaza All usage rules for the Pittsburg logo apply. 5.4

Logo Adaptations Pittsburg Marina All usage rules for the Pittsburg logo apply. 5.5

Marketing Materials 6.1

Business Papers 6.2

Brochures 6.3

Print Ads nchor! Drop A um eration h ex etu ad enim amet nos nib s commy num euguero i llam henibh r ipsusc utpat. Igna co od tatin at. Ad Isl dolo lp t, quism t. Ut nu uscin hendia ipiscidunt exer ri alissi ta ac na isim iure mmodit raesed do odig adipit w te facil ulla co olorpe i mmolu sto dolobore d m ea consequ eu faccu exero i. eliquis gue feu nonsed doless velenisl is ut alit au rpe feugait drer ostrud en duissit, od dolo ia on etue ven lit n blam, delen is alisci orper adio adignim ostrud ex nibh en b Tat volo sum n r sectem tuer quatuer doluptatie dolobo r ee num dolobo t. Duis rostrud zzriliquatum ta m mconu susci utem ip et, con Homethe Boat is is Where Isl dolor ipsusci llamcommy nos nibh ex etuerationum alissi tat. Ut nulputpat. Igna conum eugueros ad enim amet adipit wisim iureriuscin hendiat, quismod tatin henibh eummolute facil ulla commodit acipiscidunt exerat. Ad eliquis exerosto dolobore dolorpe raesed do odigna feugait ut alit augue. Re tio exeratio odo eum quat ipis augait dolortie magnis accum augue te dunt nullum at am ilis autat, vel eumsan ullaore velit lo Re tio exeratio odo eum quat ipis augait dolortie magnis accum augue te dunt nullum at am ilis autat, vel eumsan ullaore velit lo 6.4

Banners 6.5

Flags 6.6

Wayfinding Signage 6.7

Historic District Signage 6.8

Interpretive Graphics Proin at eros n non velit non ligula laoreet. Proin at eros non eros adipiscing mollis. Donec semper turpicnetus et Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel morbi tristique senectus et Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, Proin at eros non eros adipiscing mollis. Donec semper turpicnetus et 6.9

Vehicle Graphics 6.10

Plaza Paving 6.11

Website Home Chamber What’s New at Pittsburg? Take a Virtual Tour Business Opportunities Government Things To Do and See Event Calendar Area Map Resources Welcome! The only place better to visit than Ptttsburg, California is the Ptttsburg, California website. Although the town of Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Search: Pick Your Season Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Pittsburg – La Dolce Vita! Living in Pittsbug is regarded by its residence as “la dolce vita”which means “the sweet life”. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra Things To Do and See What’s New at Pittsburg? Take a Virtual Tour Things To Do and See The only place better to visit than Ptttsburg, California is the Ptttsburg, California website. Although the town of Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Business Opportunities Annual Vintage Care Show Pharetra posuere sapien. Nam consectetuer. Sed alim, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fertum bibendum enim nibh eget ipsum. Donec porttitoula eu dolor. Maecenas vitae nulla consequat libero cursus. Search: Pick Your Season Marina Cruises Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod lamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae 6.12

Contacts & Resources 7.1

Contacts Contact Name 1 Title: Department: Phone Number: Fax Number: Email: Contact Name 2 Title: Department: Phone Number: Fax Number: Email: 7.2 Contact Name 3 Title: Department: Phone Number: Fax Number: Email: Contact Name 4 Title: Department: Phone Number: Fax Number: Email:

Resources The following websites offer helpful information regarding theory, design, fabrication and implementation of sign systems. SEGD (Society for Environmental Graphic Design) www.segd.org AIGA (American Institute of Graphic Arts) www.aiga.org The Wayfinding Place www.thewayfindingplace.com IFMA (International Facility Manager’s Association) www.ifma.org Destination Development, Inc. www.destinationdevelopment.com 7.3

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