Published on February 25, 2014
Becoming a Social Media Champion @CILIPScotland Workshop Edinburgh 26th February Jennifer M. Jones http://www.jennifermjones.net
Layout of the day • Morning: Social Media, Principles and Practices • Afternoon: Social Media in Context (Practical) • Conclusion: Group Presentations
What you will learn? • Explore common principles of social media in the context of your work practice • Develop conﬁdence to explore new tools and develop a shared community of practice in a personal and professional context • Manage strategies for content creation/curation, understanding audiences and monitoring & evaluation
http://www.jennifermjones.net @jennifermjones email@example.com
Why does your organisation need a social media champion?
Social Media Champions • Lead by example. Shaping social media policy, inﬂuence change & support by excelling in good practice. • Promoting social media throughout the organisation, everyone has a stake - employees and ‘customers’ • Understanding the audiences and measurement in context. If you aren’t in it - you aren’t going to connect deeply to your target community. • Developing your personal and professional network organically.
Challenges • Access: Technology • Access: Literacy • Software and Hardware Restriction • Risk Adverse
Section 2: Social Media in 2014
The Technology • Easier to use, no coding required. • What is the landscape of the web, teaching the practice - not the technology as it will always be in ﬂux • Screens, how people access the web
The Technology • Media making, co-producers, audience as coconspirators. • Personalised, networked media. 1-2-1, 1-2-many and many-to-many • Maturing space, digital native myth - not just young people, web populations, • the interaction between online and ofﬂine (events, meet-ups, internet embedded as part of daily practice, not a separate thing)
Write down as many different social media/digital platforms that you can think of in 2 mins.
Match the tool to the practice.
Personal Learning vs Professional Usage
How do you use social media personally?
How do you use social media professionally?
Monitoring • Social Media Metrics • Evaluation and Impact • Monitoring and Managing
Know your goals
Social Media is… • …not just about numbers. it is about feelings, emotions and engagement. • … about people, perhaps communities, although some will call these audiences. • … qualitative (social) data on an quantitative scale.
Measuring Engagement • Quantitative • • Monitoring statistics (followers/follows, networks reach, likes, retweets, frequency) Easier to capture. Qualitative • Directly from the individual. Inﬂuence, emotion, opinion, context. Harder to capture.
Quantitative • A greater presence on social media - more content, more conversation, more people engaging. • Increase visits to website, venue, engagement with events, sales. • More follows, likes, retweets, shares, views, comments, ratings, trackbacks.
Qualitative • Learning something new, connecting with likeminded others, passing on information. • Become an authority in your ﬁeld. • Digital storytelling, ‘cutting edge of mundane.’ • The person behind the ‘data’ - what are they saying, how do they say it, asking the right questions
Is it about being popular or being effective?
50 interested followers is better than 5000 paid-for ones
You are going to evaluate a social media proﬁle
Examine: • What are the core quantitative metrics that the account allows you to see? • What do you think is successful? How do you show this? • How does the content engage?
Contact • firstname.lastname@example.org • http://www.jennifermjones.net • @jennifermjones • http://www.slideshare.net/caffeinebomb
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