CILIPScotland: Becoming a Social Media Champion (Edinburgh 26th Feb 2014)

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Information about CILIPScotland: Becoming a Social Media Champion (Edinburgh 26th Feb 2014)

Published on February 25, 2014

Author: caffeinebomb



Workshop slides for the CILIPS Becoming a Social Media Champion workshop in Edinburgh 26th of Feb 2014.

Becoming a Social Media Champion @CILIPScotland Workshop Edinburgh 26th February Jennifer M. Jones

Layout of the day • Morning: Social Media, Principles and Practices • Afternoon: Social Media in Context (Practical) • Conclusion: Group Presentations

What you will learn? • Explore common principles of social media in the context of your work practice • Develop confidence to explore new tools and develop a shared community of practice in a personal and professional context • Manage strategies for content creation/curation, understanding audiences and monitoring & evaluation @jennifermjones

Section 1

Why does your organisation need a social media champion?

Social Media Champions • Lead by example. Shaping social media policy, influence change & support by excelling in good practice. • Promoting social media throughout the organisation, everyone has a stake - employees and ‘customers’ • Understanding the audiences and measurement in context. If you aren’t in it - you aren’t going to connect deeply to your target community. • Developing your personal and professional network organically.

Challenges • Access: Technology • Access: Literacy • Software and Hardware Restriction • Risk Adverse

Section 2: Social Media in 2014 social-media-in-2014-workshopfor-cilips-how-to-become-a-socialmedia-champion/

The Technology • Easier to use, no coding required. • What is the landscape of the web, teaching the practice - not the technology as it will always be in flux •  Screens, how people access the web

The Technology • Media making, co-producers, audience as coconspirators.  • Personalised, networked media. 1-2-1, 1-2-many and many-to-many • Maturing space, digital native myth - not just young people, web populations, • the interaction between online and offline (events, meet-ups, internet embedded as part of daily practice, not a separate thing)


Write down as many different social media/digital platforms that you can think of in 2 mins.

Match the tool to the practice.

Listening tools

Content tools

“Buzz” tools

Management tools

Section 3

Personal Learning vs Professional Usage personal-vs-professionalnetworking-cilips-social-mediachampion/


How do you use social media personally?


How do you use social media professionally?

Section 4

Monitoring • Social Media Metrics • Evaluation and Impact • Monitoring and Managing

Know your goals

Social Media is… • …not just about numbers. it is about feelings, emotions and engagement. • … about people, perhaps communities, although some will call these audiences. • … qualitative (social) data on an quantitative scale.


Measuring Engagement • Quantitative • • Monitoring statistics (followers/follows, networks reach, likes, retweets, frequency) Easier to capture. Qualitative • Directly from the individual. Influence, emotion, opinion, context. Harder to capture.

Quantitative • A greater presence on social media - more content, more conversation, more people engaging. • Increase visits to website, venue, engagement with events, sales. • More follows, likes, retweets, shares, views, comments, ratings, trackbacks.

Qualitative • Learning something new, connecting with likeminded others, passing on information. • Become an authority in your field. • Digital storytelling, ‘cutting edge of mundane.’ • The person behind the ‘data’ - what are they saying, how do they say it, asking the right questions

Is it about being popular or being effective?

50 interested followers is better than 5000 paid-for ones


You are going to evaluate a social media profile

Examine: • What are the core quantitative metrics that the account allows you to see? • What do you think is successful? How do you show this? • How does the content engage?



Contact • • • @jennifermjones •

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