Choosing The Best Ad Server For Your Business

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Information about Choosing The Best Ad Server For Your Business
Business & Mgmt

Published on March 14, 2014

Author: OperativeInc

Source: slideshare.net

Description

A side-by-side comparison of the top ad servers available today, and how you can choose the one that is best for you.

!   14 years of experience !   Client interviews !   Partner interviews !   Discoveries !   Industry events Where do we get our info?

!   It’s ultimately responsible for delivering your company’s revenue! §  Uptime and reliability §  Scalability §  Technical limitations may hinder revenue capture §  Optimizing campaigns and managing yield !   Migrating is costly, time-consuming and complex! §  Long-term investment! This is an important decision.

1)  What is your selling strategy? 2)  How much experience does your team have in trafficking and campaign management?! 3)  Where do you see your business going, and who will sell your ads?! Before getting started, ask yourself: 4)  Do you have any special ad serving requirements? 5)  How important is ease of use to you?! 6)  How much support do you need?! 7)  What is your budget?!

Ad Serving describes the technology and services that place advertisements on websites. Common functions are: §  Uploading ads and rich media §  Trafficking ads according to differing business rules §  Targeting ads to different users §  Yield management and optimization §  Reporting impressions, clicks, and interaction metrics We have put together an analysis of some of the top ad servers today, to help you choose which one is right for you. Ad Serving Overview

Find out which ad server is right for you. Download the full presentation here:

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