Published on March 9, 2014
Choosing the right web design company A slide guide made by those nice people at
Evaluate Engage Build Test Deploy Not all web design companies are made the same and choosing one that is right for you and your project can be tricky. These days they will need to have experience in a number of areas and have a broad set of skills that go beyond design and coding into UX, Content Strategy and Digital Marketing. Working with a good web design company should be seen as a strategic partnership. We have produced this short slidedoc guide to give you some pointers - it’s not meant to be definitive, but we do hope you enjoy it and find it useful.
Listen well As obvious as it sounds a relationship with a web design company needs to start with them not just listening to you, but listening well. The goal of those inital conversations is to fully understand your business and move towards common ground. www.seedr.co.uk
Defining clear goals Prototypes A web design company should help you understand how to get the most out of your online presence. Your web site or app needs to clearly support business goals. www.seedr.co.uk
Optimising for goal conversion Prototypes Your web site should support and align with business goals. A web design company should help you identify what goal conversion looks like and focus on optimising the site to deliver results. www.seedr.co.uk
Getting strategic with content Prototypes Getting strategic with content means understanding its value and importance - it’s the strong foundation of a good web site. • Who is for? • What does it do? • Where will it live? • When will it get updated? • How will we update it? www.seedr.co.uk
Prototyping Prototypes The web is interactive - it can’t easily be described with print. Prototyping allows for probems to be found early on and means the focus is on how a web site works not just what it looks like. www.seedr.co.uk
Optimising for many devices Your online content is being consumed anywhere and everywhere and on a multitude of different devices. A web design company should be familar with the appropriate techniques to deliver this, such as responsive web design. www.seedr.co.uk
Keeping up standards “HTML5 code opens doors to enhanced experiences” Adhering to web standards allows web designers to create refined and accurate web pages and web systems that operate across devices, operating systems and web browsers. http://www.thebyte9.com/news/how-can-html5-css-benefit-your-business http://alistapart.com/article/for-a-future-friendly-web www.seedr.co.uk
Managing content effectively Content strategy should inform the decision about which CMS (Content Management System) to use. Often a custom-built CMS is a best way to support the way you create and manage content in your organisation, so choosing a web design company that can build something bespoke should be considered. www.seedr.co.uk
The user experience Understanding your audience, the different user personas, scenarios and journeys they undertake is vital when putting the user at the heart of the experience. A web design company should be concerned with usability (can the user accomplish the goal?) and user experience (UX - was it the best experience?). UX www.seedr.co.uk
Analysis and insight Only by measuring the available data in the right way can you gain real insight into how your site is performing. A web design company that understands what to do to help you achive yout business goals will know what to track and how to track. www.seedr.co.uk
The interactive web The web has moved on. Static ‘brochure’ web sites are simply wasted opportunities. It’s well worth considering a web design company that helps you imagine your site as a fully interactive digital tool. Custombuilt software can help businesses differentiate themselves and provide deep competitive advantage, and frameworks like Ruby on Rails make this type of software development economical for small companies. www.seedr.co.uk
Hello future, pleased to meet you The web isn’t standing still. It’s changing and innovating, and devices now have enhanced features that can deliver highly engaging user experiences. The best web design companies embrace this change and look to take the web to new and exciting places. www.seedr.co.uk
Lean and Agile How will the web design company work with you and manage the project? Agile development is ideally suited for more complex web sites and apps - it means close collaboration, fewer unwanted surprises and is focused on delivering real value right from the start. www.seedr.co.uk
Most from your host Hosting needs careful consideration. Taking a look at your site and figuring out what it is you want it to do should shape the decision you make. Take into account the support you’ll need, the number of visitors and where you expect to be in the future. A web design company should make recommendations and guide you in the decision-making process. www.seedr.co.uk
How much? The big question. How much should you expect to spend? Understanding the value of your web site to your business is a good place to start. That way you can see your web site as an investment and a valuable asset. Web design companies vary dramatically in price and capability, but you should choose one based on how easy they will be to work with, competency and overall ability to deliver the results you need. www.seedr.co.uk
Seedr Creative make web sites and apps that look great and work perfectly. We design future-friendly things for the web that support your business goals and put your users first. Built with HTML5, CSS3, Ruby on Rails. Logo design, branding, content strategy and marketing. Steve Morris Designer Bence Árpási Developer If you’re interested in anything you’ve seen in this slideguide then please get in touch firstname.lastname@example.org www.seedr.co.uk
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