Choose your Words Carefully: Travel Edition

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Information about Choose your Words Carefully: Travel Edition

Published on November 20, 2013

Author: bingads

Source: slideshare.net

Description

What happens if you use “free” in a car rental PPC ad? Do optimal word combos change depending on the device being used? The Bing Ads research team has put together a great study that answers these questions, and includes a separate look at PPC word choice by device. Find out what the best word combos are for the top travel sub-verticals: Airlines and flights, car rental, hotels and cruises.

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