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Choice architecture bart schutz - ondido9

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Information about Choice architecture bart schutz - ondido9

Published on March 21, 2012

Author: onlinedialogue

Source: slideshare.net

Description

Choice architecture is about constructing a persuasive (online) environment in order to convert your visitors to clients. Using lots of ab-tests this presentation proves persuasion techniques such as reciprocity, priming, commitment, foot in the door, consistency, chunking, sequencing, serial positioning, nudging, triggering, peak-end-rule,...
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