Published on March 7, 2014
Chineseness of Internet Market in China Dr. Gang LU | Founder of TechNode.com http://gang.lu
Figures by end of 2013 • • • • Internet Users: 618 millions Internet Penetration Rate: 45.8% Mobile Internet Users: 500 millions 93.1% of enterprises have adopted computers and 83.2% use the Internet. 23.5% businesses sell products online, 26.8% make purchases online and 20.9% do online marketing.
Chineseness #1 Innovation •OR Micro-Innovation
Changba – Mobile KTV Apps
Papa Papa – the photo can speak
eDaiJia – the App can ‘Save’ your life
Chineseness #2 : Social Media WeChat • OR Weibo (Chinese Twitter) • AND Something like Facebook? NONE!
Chineseness #3： Chinese Philosophy Product •OR Platform
QR-Code Group Chat
Chineseness #4: All about Game Gaming •AND Gamification
Top 5 Game Categories in Terms of Growth Rate for Daily Engagement Times Data Source: UMeng
Game: Find Something
Chineseness #3: Madness Reform the market •OR Destroy the market
RMB500m Burned within a month. But, It’s NOT about Taxi market, it’s about Mobile Payment
Chineseness #5: Hardware Chinese Shanzhai •OR Chinese Brands
Even Taobao Has One!
Mobile WiFI 360
GEAK Watch GEAK RING
Smart Watch for Women
Bracelet for Kids
Chineseness #6: Trend Cloud Service • AND Online Education • AND Online Financing
Government Relationship You Have to Do It！ Product Localisation Internet Culture Awareness
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