china otonwu06

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Published on October 12, 2007

Author: AscotEdu

Source: authorstream.com

International Market Briefing 21 November 2006 :  International Market Briefing 21 November 2006 China Mr. Oton Wu Regional Director – North Asia Market Summary – Figures ( July 05 – June 06 ):  Market Summary – Figures ( July 05 – June 06 ) Source: TRA, International Visitor Survey (Quarter 2006) Market Summary: Key Trends & Tactics in China:  Market Summary: Key Trends & Tactics in China Market Summary: Key Trends & Tactics in China:  Market Summary: Key Trends & Tactics in China Slide5:  Current Market Activities Case 1: Australia Prefers VISA with Tourism Australia Tied in A$10m VISA new advertising campaign in China and Hong Kong featuring National Hero, Liu Xiang – Olympic Gold Medalist and World Record Keeper (110m Hurdles) Special Olympic linkage between Beijing and Sydney Tactical campaign to tap into VISA Gold and Platinum Cardholders Slide6:  Print Ad Offer Brochure Suggested NSW Itinerary Slide7:  Current Market Activities Case 2: China Unionpay Promotion (Coming soon!) National Australia Bank (NAB) is the first Australian bank to sign an agreement with China Unionpay (CUP) to enable millions of Chinese visitors to use their Chinese credit/debit cards to make EFTPOS purchases and use ATMs in Australia in Sep 06. CUP has over 99% of the bankcard market in China Slide8:  Current Market Activities Case 3: Shanghai Hi-end PAK 8-Day East Coast Hi-end Package launched with Qantas Shanghai and 4 top agents Full colour itinerary leaflet with detailed visit timing for each attraction Over 400 bookings in the first launch from Jul to Dec 05 First Launch in Jul 05 Re-launch in Aug 06 VVIP Product Famil + Product Revamped in Apr 06 Slide9:  Current Market Activities Case 4: Self-drive Promotion Increasing demand and the high potential in China Adapted from the traditional Chinese version launched in Hong Kong in early 2006 Key features: Photos of road signs Estimated traveling time Must-go attractions in each NSW region Driving tips Popular training tool for travel agents Aviation Updates:  Aviation Updates Qantas Nick McGlynn promoted to GM looking after Eastern & Northern China markets based in Shanghai Cathay Pacific Taken over Dragonair - more traffic from secondary cities in China feeding to Hong Kong Resuming daily service between Hong Kong & Shanghai in Dec Virgin Atlantic Proactive in the market to feed traffic from mainland China to fly via Hong Kong to Sydney Viva Macau New budget airline based in Macau plans to start service in Dec 06 Plan to charter flights to Sydney 4 times a week in the second half of 07 Future Market Opportunities:  Future Market Opportunities China Unionpay Promotion Generic offers readily available ASP Famil 2007 19-24 March: North China (Beijing / Shanghai) 16-21 April: South China (Guangdong / Hong Kong) Self-driving promotion Events promotion

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