China candy industry production & marketing demand and investment forecast report, 2011 2015

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Information about China candy industry production & marketing demand and investment...
Business & Mgmt

Published on February 27, 2014

Author: Qianzhanwang

Source: slideshare.net

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China candy industry production & marketing demand and investment forecast report, 2011 2015

2011-2015 年中国糖果行业产销需求与投 资预测分析报告 China Candy Industry Production & Marketing Demand and Investment Forecast Report, 2011-2015 前言 2010 年,我国规模以上糖果企业437 家, There are 437 China candy corporations of scale in 2010, up 42 corporations and with a year-on-year growth rate of 10.63%. The scale 较上年同期增加42 家,同比增长率为 10.63%。2010年,我国糖果行业规模实现快 of China candy industry 速的扩张,全年完成工业总产值497.64 亿元, http://en.qianzhan.com/report/detail/d873f41cf2f94934.html§ expends 同比增长20.45%;实现销售收入518.96 亿元, fast in 2010 that the year-round gross output value is 49.764 billion 同比增长22.56%;资产总计达到372.68 亿元, Yuan with a year-on-year growth rate of 20.45%; total sales revenue is 同比增长15.92%。从盈利情况来看,2010 年,51.896 billion Yuan with a year-on-year growth rate of 22.56%; total 糖果行业产品销售利润和利润总额均有所增 capital is 37.268 billion Yuan with a year-on-year growth rate of 15.92%. View from profitable condition, both the sales revenue and 长,同比增幅分别达到8.13%和17.18%;行 profit amount of candy industry in 2010 increase, and the growth rates 业亏损企业数量较上年同期增加2 家,亏损 额同比增加101.63%。 (数据均为当年统计标 are 8.13% and 17.18%. While there are 2 more industry corporations which with a loss comparing with that in the same time of last year, 准) 国内糖果行业发展扩张之时,国际上保健 and the year-on-year growth rate of loss amount is 101.63%. (Notice: 型、 低糖型、 趣味型和生态型等各种类型的糖 all the data above is based on the statistics in those years) 果有加快步伐集体进攻我国高端糖果市场之 The domestic candy industry is expanding, and various international 势。2011 年12 月,商务部通过了雀巢收购中 candies, such as health-care-oriented, low-sugar-oriented, fun-oriented 国最大糖果品牌和糖点——徐福记60%股权。 and ecotype are speeding up to enter China’s candy market. In 与之相比,我国糖果市场的产品却显得很单 December, 2011, Commerce Department approved Nestle to purchase 一,在国外企业紧逼和国内企业激烈竞争的 60% stock ownership of Hsu Fu Chi, the biggest candy brand in 双重压力之下,我国糖果行业产品开发阻力 China. In contrast, products of China candy market are simple. Stressed by foreign corporations and domestic corporations, it is hard 重重。 随着国外糖果企业对我国市场的加速进军, to develop products of China candy industry. 利润最高的高端市场被吉利莲、 施华、 傲兰等 With the accelerating entry of foreign candy corporations, the most 品牌抢占。 德芙、 吉百利、 好时和金帝4 个品牌 profitable high-end market is taken by brands like Guylian, Shihua, 占据了我国巧克力市场70%以上的份额,而 D’Orlan, etc. Among the four brands--Dove, Cadbury, Hershey’s and 其中只有金帝是本土品牌。国内糖果企业的 Jindi--which take up over 70% of the whole China chocolate market 竞争主要停留在价格层面上,对新领域的开 share, only Jindi is local brand. The competition of domestic candy 发与外资相比明显不够。产品同质化现象严 corporations mainly focuses on price level and is weak in the new field 重妨碍了国内糖果企业与国外品牌的竞争, development comparing with foreign corporations. The product 使其利润远不及国外品牌,国内品牌的主战 homogenization seriously interferes with the competitiveness between domestic candy corporations and foreign brands and leads to the result 场也被逼下沉到了二三级市场。 that profit for domestic corporations are far less than that of foreign 目前,糖果的全球年人均消费量为3 公斤

brands. Moreover, major markets for domestic brands are second and 左右,而我国只有0.7 公斤,因此我国糖果 市场具有巨大的发展潜力。国内企业的突围 third grade markets. 应该重在产品的更新换代上,不断推出新的 Presently, the global candy per capita consumption is about 3kg while 产品,不断丰富产品品种。随着糖果行业竞 it is only 0.7kg in China. Accordingly candy market in China is with 争的不断加剧,大型糖果企业间并购整合与 great development potential. To break through the barriers the 资本运作日趋频繁,国内优秀的糖果生产企 domestic corporations should focus on product up-grade and 业愈来愈重视对行业市场的研究,特别是对 continuously promote new products as well as enrich product 产业发展环境和产品消费者的深入研究。正 categories. As the competition of candy industry is fiercer, the 因为如此,一大批国内优秀的糖果品牌迅速 domestic outstanding candy corporations pay more and more attention to the industry market research, especially the in-depth research of 崛起,逐渐成为糖果行业中的翘楚! 本报告最大的特点就是前瞻性和适时性。 industrial development environment and product consumers. Because 报告通过对大量一手市场调研数据的前瞻性 of this, a large number of excellent domestic candy brands rise up 分析,深入而客观的剖析中国当前糖果行业 rapidly, and gradually become a leader in candy industry! 的总体市场容量、 市场规模、 竞争格局和市场 Major characteristics of this report are forward-looking and timeliness. 需求特征,并根据糖果行业的发展轨迹及多 Base on the forward-looking analysis of massive research data, we 年的实践经验,对糖果行业未来的发展趋势 further analyze the development scale and competitive landscape of 做出审慎分析与预测。 是糖果生产企业、 科研 candy industry. Along with the industry development route and our 单位、 销售企业、 投资企业准确了解糖果行业 practical experience, we analyze and predict the future development 当前最新发展动态,把握市场机会,做出正 prospect of candy industry. This report contains a high value for 确经营决策和明确企业发展方向不可多得的 enterprises like candy producing corporations, R&D institutions, sales 精品。也是业内第一份对糖果行业上下游产 corporations and investment corporations that they can accurately 业链以及行业重点企业进行全面系统分析的 know the latest industry development trend, obtain market opportunities and determine an insightful operation strategy and 重量级报告。 本报告在撰写过程中得到了中华全国商业 development direction. In the meantime, it is the first heavy weight 信息中心、 国家经济信息中心、 国家统计局、 report to analyze the up/down-stream industry chain and industry 海关总署、 国际信息研究所、 中国商务部研究 leading corporations of candy industry in an overall and systemic way. 院、 清华大学图书馆、 以及国务院发展研究中 Here, we’d like to express our sincere gratitude to China National 心市场经济研究所、北京菁华前瞻市场研究 Commercial Information Center, International Information Institute, 中心等机构的大力支持,在此我们表示特别 National Statistics Bureau of China, General Administration of Customs, National Institute of the Ministry of Commerce, National 感谢! 特别说明:本报告中的大量市场数据,特 Tsing Hua University Library, Institute of Market Economy of the 别是企业排名数据,仅供企业作经营参考用, State Council Development Research Center, and Beijing Qinghua 望客户不要用于企业广告排名比较。否则, Forward Market Research Center, etc. Thank you so much! 由此产生的一切后果前瞻资讯将不予承担! Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for 前瞻资讯产业研究院 enterprise publicity. Thank you! Or Forward shall not take any 糖果行业研究小组 responsibility for any consequences! Forward and Intelligence Co., Ltd. Industry Research College Research Team of Candy Industry

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