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China accounting firm indepth research and investment strategic planning report, 2013 2017

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Information about China accounting firm indepth research and investment strategic planning...
Business & Mgmt

Published on March 4, 2014

Author: Qianzhanwang

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China accounting firm indepth research and investment strategic planning report, 2013 2017
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2011 版 紧固件制造行业 China Accounting Firm Indepth Research and Investment Strategic Planning Report, 2013-2017 No comprehensive trend forecast, no gain. (Help you to discover the unsatisfied market need of accounting firm and explicit the development trend and prospect.) 前 瞻 服 务 热 线 : 800-8306390 service@qianzhan com 800-8306395 400-0687188 传 真 : 0755-82940718

Preface Certified Public Accountant Service Industry is the audit supervision of reform and opening-up and securities market, and the significant force of professional service. It plays an important role in promoting the transformation of government functions, servicing social management and innovation, regulating market economic order, maintaining national economic information security, promoting the sound development of capital market and economic development quality. Up to now, it had serviced over 3.5 million enterprises and public institutions. Basing on the market data of accounting firm market, which tracked and collected by Forward in long-term, this report mainly analyzes the following aspects: market environment of accounting firm at home and abroad; operation status of accounting firm; establishing process and feasibility of accounting firm; major segment business of accounting firm; competitiveness of accounting firm in major regions; operation of leading accounting firm. Meanwhile, the comprehensive and detailed data about nonwoven industry in current 5 years is contained. In this way, it will help you to maintain the market trend and industry development comprehensively and accurately. The most significant features of this report are perceptiveness and timeliness. It is with a forward-looking analysis of massive first-hand research data; it conducts an in-depth and objective analysis about the overall market capability, market size, competition structure and market demand characteristics; it gives a prudent analysis and forecast of accounting firm according to the industry development track and Forward’s years of practical experience. In conclusion, it is a significant report to learn about the latest development trend, grab market opportunities, and make correct marketing decision and explicit corporations’ development trend for all accounting firm. Besides, it is the first heavyweight report to give a comprehensive and systematic analysis about the upstream and downstream industrial chain, as well as key corporations in accounting firm. Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library and Development Research Center of the State Council, for their great support when we conduct this report! Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences! Forward Business Intelligence Co., Ltd. Industry Research Center Research Team of Accounting Firm 1

CONTENTS Chapter I:Development Overview of China Accounting Firm 1.1 Relevant Overview of Accounting Firm 1.1.1 Definition of Accounting Firm 1.1.2 Business Range of Accounting Firm 1.1.3 Major Researching Method of this Report 1.1.4 Interpretation of the Professional Terms in this Report 1.2 Establishing Requirements of Accounting Firm 1.2.1 Establishing Requirements of Partnership Accounting Firm 1.2.2 Establishing Requirements of Limited-liability Accounting Firm 1.2.3 Requirements of Shareholders and Partners 1.3 Development Status of Accounting Firm System 1.3.1 Comparison of Partnership and Limited-liability 1.3.2 Other Establishing Forms of Accounting Firm 1.4 Policy Environment of Accounting Firm Industry 1.4.1 Laws and Regulations of Accounting Firm Industry 1.4.2 Regulations of Accounting Firm Industry 1.4.3 Tax Policy of Accounting Firm Industry 1.5 Economic Environment of Accounting Firm Industry 1.5.1 Analysis of China GDP Growth 1.5.2 Analysis of Industrial Economic Growth 1.5.3 Commercial Activity Index of Non-manufacturing Industry 1.5.4 Comparison of the GDP Growth Rate and the Revenue Growth Rate of Accounting Firm Industry Chapter II:Market Analysis and Highlights of International Accounting Firm 2.1 Competitive Structure of International Accounting Firm 2.1.1 Development Overview of International Accounting Firm Industry 2.1.2 Revenue Concentration Degree of International Accounting Firm 2.2 Development of Accounting Firm Industry in America 2.2.1 Organization Form and the Tax Policy to Accounting Firm in America (1) (2) 2 Sole-proprietorship Accounting Firm General Partnership Accounting Firm

(3) LLP Accounting Firm (4) LLC Accounting Firm (5) Specialized-service Accounting Firm (6) Incorporated Accounting Firm 2.2.2 Suggestions to Select the Organization Form of Accounting Firm 2.2.3 Overall Operation of Accounting Firm in America 2.2.4 Competition Status of Accounting Firm in America 2.2.5 Development of the Segment Business of Accounting Firm in America 2.2.6 Regional Competitive Structure of Accounting Firm in America 2.2.7 Latest Development Trend of Accounting Firm in America 2.3 Internal System of PWC, KPMG, DTT and EY 2.3.1 Comparison of the Audit Risk Assessment Model of PWC, KPMG, DTT and EY (1) Purpose of Risk Assessment (2) Range of Risk Assessment (3) Risk Assessment Progress to Audit Plan Phrase (4) Implementation of Risk Assessment Methods (5) Evidence Obtaining of Risk Assessment 2.3.2 Salary System of PWC, KPMG, DTT and EY (1) Salary Composition of PWC, KPMG, DTT and EY (2) Salary Comparison of PWC, KPMG, DTT and EY (3) Experiences of PWC, KPMG, DTT and EY for Reference 2.4 Expansion of International Leading Accounting Firm 2.4.1 Expansion Motivation of PWC, KPMG, DTT and EY 2.4.2 Expansion Motivation of Other Accounting Firm 2.4.3 Expansion Motivation Summary of Accounting Firm 2.5 Internationalization Model of Leading Accounting Firm in the World 2.5.1 Expansion Model of PWC, KPMG, DTT and EY 2.5.2 Expansion Model of Other Accounting Firm 2.5.3 Expansion Model Summary of Accounting Firm 2.6 Expansion Experiences of International Accounting Firm 2.6.1 Development Experiences of International Accounting Firm 2.6.2 International Environment of China Accounting Firm 3

2.6.3 Internationalization Limitation of China Accounting Firm 2.6.4 Suggestions of Internationalization Strategy to China Accounting Firm Chapter III:Market Research of China Accounting Firm 3.1 Development Overview of China Accounting Firm 3.1.1 Development Progress of Accounting Firm 3.1.2 Development Scale of Accounting Firm (1) Amount and Development Scale of Accounting Firm (2) Employee Scale of Accounting Firm 3.1.3 Customer Group of Accounting Firm 3.1.4 Customers' Industrial Distribution of Accounting Firm 3.1.5 Price Competition Status of Accounting Firm 3.2 Core Competitiveness of Accounting Firm 3.2.1 Five Forces Analysis on Accounting Firm (1) Potential Entrants' Threat of Accounting Firm (2) Bargaining Capability to Downstream Customers of Accounting Firm (3) Bargaining Capability to Upstream Customers of Accounting Firm (4) Internal Competition of Accounting Firm (5) Replacement Threat of Accounting Firm (6) Summary of Five Forces Analysis of Accounting Firm 3.2.2 Suggestions to Improve the Competitiveness of Accounting Firm 3.2.3 Ways to Cultivate the Competitiveness of Accounting Firm 3.3 Business Benefit of China Accounting Firm 3.3.1 Sales Revenue of Accounting Firm Industry 3.3.2 Business Profit of Accounting Firm Industry 3.3.3 Charging Standards of Accounting Firm 3.3.4 Business Cost of Accounting Firm 3.4 Competitive Structure of the Same Business of Accounting Firm 3.4.1 New Accounting Firm 3.4.2 Current Accounting Firm 3.4.3 Other Professional Accounting Service Institute 3.5 Alternative Competition of Accounting Firm 3.5.1 Professional Asset Evaluation Agency 4

3.5.2 Tax Accounting Firm 3.5.3 Consulting Company 3.5.4 Law Office 3.6 Competitive Structure of China Accounting Firm 3.6.1 Market Concentration Degree of Accounting Firm (1) Concentration Degree of Business Income (2) Concentration Degree of Employee (3) Regional Concentration Degree of the Corporations 3.6.2 Segment Market Competitive Structure of Accounting Firm (1) Segment Business Competitive Structure of Accounting Firm in China a. Regular Auditing, Restructuring and Merger of State-owned Corporations b. Corporations Listing in China c. Audit of Small-sized Corporations in Hong Kong, Macao, Taiwan and Foreign Countries d. Tax Affair Service, Management Consulting and Responsible Investigation e. Audit of Sole Corporation and Joint Venture of Transnational Corporations in China f. Oversea Listing of China Corporations (2) Competitive Advantages and Disadvantages of Accounting Firm in China (3) Causing of the Competition Status of Accounting Firm in China (4) Competitive Strategy of the Segment Business of Accounting Firm in China (5) Development Ways Selection to Accounting Firm in China 3.7 Competitiveness of the Accounting Firm with the Qualification of Securities and Future Goods 3.7.1 Development Overview of the Accounting Firm with the Qualification of Securities and Future Goods 3.7.2 Competitiveness of the Accounting Firm with the Qualification of Securities and Future Goods 3.7.3 Competitiveness of Sino-foreign Cooperation Accounting Firm 3.7.4 Competitiveness of China Domestic Capital Accounting Firm 3.8 Merger Benefit of Accounting Firm 3.8.1 Merger Status of Accounting Firm in China 3.8.2 Auditing Fee Comparison of "PWC, KPMG, DTT and EY" and Domestic-capital Accounting Firm 3.8.3 Reasons to Improve Auditing Fee Premium of PWC, KPMG, DTT and EY 3.8.4 Suggestions to Upgrade the Competitiveness of the Merger Domestic-capital Accounting Firm 5

3.9 Development of China Certified Public Accountant Industry 3.9.1 Development Planning of Certified Public Accountant Industry (1) Development Planning of China Certified Public Accountant Industry (2011-2015) (2) Personal Development Planning of Accounting Industry (2010-2020) 3.9.2 Practice Quality of Certified Public Accountants 3.9.3 Development Scale of Certified Public Accountant Industry 3.9.4 Status Causes of Certified Public Accountant Industry 3.9.5 Development Suggestions to Certified Public Accountant Industry Chapter IV:Internationalization Development of China Accounting Firm 4.1 International Development Environment of China Accounting Firm 4.1.1 Analysis of Foreign Investment Environment for China 4.1.2 China-ASEAN Trading and the Investment Environment 4.1.3 Chinese Foreign Direct Investment 4.2 Oversea Expansion of China Accounting Firm 4.2.1 Establishment of the Oversea Branch of Accounting Firm 4.2.2 Development of the Oversea Business of Accounting Firm 4.3 H.K. Market Development of Mainland-China Accounting Firm 4.3.1 Listing Status of Mainland-China Corporations in Hong Kong 4.3.2 Financial Requirements for Mainland-China to List in Hong Kong 4.3.3 Development Opportunities of Mainland-China Accounting Firm in Hong Kong 4.3.4 Market Demand of Hong Kong Accounting Service 4.3.5 Corporation Suggestion to Mainland-China and H.K. Accounting Service 4.4 International Development Path of China Accounting Firm 4.4.1 International Development Obstacle Factors to China Accounting Firm 4.4.2 International Development Path Selection to China Accounting Firm Chapter V:Segment Market Attractiveness of China Accounting Firm 5.1 Business Development Overview of Accounting Firm 5.1.1 Business Structure of Accounting Firm 5.1.2 Traditional Business Development of Accounting Firm (1) Traditional Business Classification of Accounting Firm (2) Traditional Business Benefit of Accounting Firm 5.1.3 Innovation Business Development of Accounting Firm 6

(1) Innovation Business Classification of Accounting Firm (2) Innovation Business Benefit of Accounting Firm 5.2 Development of the Traditional Business Segment Market of Accounting Firm 5.2.1 Analysis of Accounting Service Service 5.2.2 Analysis of Auditing Service Service 5.2.3 Analysis of Tax Service Service 5.2.4 Analysis of Assets Appraisal Service 5.2.5 Analysis of Project Cost Service 5.2.6 Analysis of Other Consulting Service (1) Analysis of Legal Consulting Service (2) Analysis of H.R. Consulting Service (3) Analysis of Management Consulting Service (4) Analysis of Financial Consultant Service 5.3 Innovation Service Development of Accounting Firm 5.3.1 Development Potentials of Special Audit Service (1) Indepth Analysis of IPO Auditing Service (2) Hong Kong Stock Auditing Service is Faced with Reconstruction (3) Analysis of other Special Auditing Services 5.3.2 Analysis of Corporate Social Responsibility Report and Assurance Service (1) Development Potentials of Global Corporate Social Responsibility Report and Assurance a. Development Trend of the Authentication of Global Corporate Social Responsibility Report b. Authentication Providers of Corporate Social Responsibility Report c. International Authentication Standards of Corporate Social Responsibility Report (2) Development Potentials of China Corporate Social Responsibility Report and Assurance a. Basic Condition of Corporate Social Responsibility Report b. Authentication Amount and Distribution of Corporate Social Responsibility Report c. Authentication Providers of Corporate Social Responsibility Report d. Authentication Standards of Corporate Social Responsibility Report (3) Development Suggestions to China Corporate Social Responsibility Report and Assurance Service Service Service 7

5.3.3 Development Potentials of Other Major Assurance Services 5.3.4 Development Potentials of Relevant Training Services 5.4 Competitiveness of the Outsourcing Business of Accounting Service 5.4.1 Outsourcing Content and Advantages of Accounting Service 5.4.2 Outsourcing Market Demand of Accounting Service 5.4.3 Outsourcing Business Promoting Status of Accounting Service 5.4.4 Outsourcing Development Suggestions to Accounting Service Chapter VI:Competitiveness of Accounting Firm in Major Regions of China 6.1 Competitiveness of Accounting Firm Industry in Beijing 6.1.1 Supporting Policies to Accounting Firm in Beijing 6.1.2 Development Scale of Accounting Firm in Beijing 6.1.3 Operation Status of Accounting Firm in Beijing 6.1.4 Competitive Structure of Accounting Firm in Beijing 6.2 Competitiveness of Accounting Firm Industry in Shanghai 6.2.1 Supporting Policies to Accounting Firm in Shanghai 6.2.2 Development Scale of Accounting Firm in Shanghai 6.2.3 Operation Status of Accounting Firm in Shanghai 6.2.4 Competitive Structure of Accounting Firm in Shanghai 6.3 Competitiveness of Accounting Firm Industry in Guangdong 6.3.1 Supporting Policies to Accounting Firm in Guangdong 6.3.2 Development Scale of Accounting Firm in Guangdong 6.3.3 Operation Status of Accounting Firm in Guangdong 6.3.4 Competitive Structure of Accounting Firm in Guangdong 6.4 Competitiveness of Accounting Firm Industry in Jiangsu 6.4.1 Supporting Policies to Accounting Firm in Jiangsu 6.4.2 Development Scale of Accounting Firm in Jiangsu 6.4.3 Operation Status of Accounting Firm in Jiangsu 6.4.4 Competitive Structure of Accounting Firm in Jiangsu 6.5 Competitiveness of Accounting Firm Industry in Shandong 6.5.1 Supporting Policies to Accounting Firm in Shandong 6.5.2 Development Scale of Accounting Firm in Shandong 6.5.3 Operation Status of Accounting Firm in Shandong 8

6.5.4 Competitive Structure of Accounting Firm in Shandong 6.6 Competitiveness of Accounting Firm Industry in Zhejiang 6.6.1 Supporting Policies to Accounting Firm in Zhejiang 6.6.2 Development Scale of Accounting Firm in Zhejiang 6.6.3 Operation Status of Accounting Firm in Zhejiang 6.6.4 Competitive Structure of Accounting Firm in Zhejiang 6.7 Competitiveness of Accounting Firm Industry in Hubei 6.7.1 Supporting Policies to Accounting Firm in Hubei 6.7.2 Development Scale of Accounting Firm in Hubei 6.7.3 Operation Status of Accounting Firm in Hubei 6.7.4 Competitive Structure of Accounting Firm in Hubei 6.8 Competitiveness of Accounting Firm Industry in Liaoning 6.8.1 Supporting Policies to Accounting Firm in Liaoning 6.8.2 Development Scale of Accounting Firm in Liaoning 6.8.3 Operation Status of Accounting Firm in Liaoning 6.8.4 Competitive Structure of Accounting Firm in Liaoning 6.9 Competitiveness of Accounting Firm Industry in Fujian 6.9.1 Supporting Policies to Accounting Firm in Fujian 6.9.2 Development Scale of Accounting Firm in Fujian 6.9.3 Operation Status of Accounting Firm in Fujian 6.9.4 Competitive Structure of Accounting Firm in Fujian 6.10 Competitiveness of Accounting Firm Industry in Other Provinces 6.10.1 Competitiveness of Accounting Firm Industry in Jiangxi 6.10.2 Competitiveness of Accounting Firm Industry in Hunan 6.10.3 Competitiveness of Accounting Firm Industry in Heilongjiang 6.10.4 Competitiveness of Accounting Firm Industry in Yunnan 6.10.5 Competitiveness of Accounting Firm Industry in Anhui 6.10.6 Competitiveness of Accounting Firm Industry in Sichuan 6.10.7 Competitiveness of Accounting Firm Industry in Shanxi Chapter Ⅶ:Operation of Major Accounting Firm at Home and Abroad 7.1 Overall Competition Status of China Accounting Firm 7.1.1 Comprehensive Competitiveness Assessment of China Accounting Firm 9

(1) Comprehensive Assessment Index of Accounting Firm (2) Comprehensive Competitiveness Ranking of Accounting Firm (3) Attention Ranking of Accounting Firm 7.1.2 Operation of the Accounting Firm in Different Scales 7.2 Development of International Well-known Accounting Firm 7.2.1 Deloitte Touche Tohmatsu (1) Development Briefing of the Company (2) Operation Status of the Company (3) Major Business of the Company (4) Customer Structure of the Company a. Major International Customers b. Major China Customers (5) Business of the Company in China (6) Project Management Cases of the Company (7) Latest Development Trend of the Company 7.2.2 Price Waterhouse Coopers (1) Development Briefing of the Company (2) Operation Status of the Company (3) Major Business of the Company (4) Customer Structure of the Company a. Major International Customers b. Major China Customers (5) Business of the Company in China (6) Project Management Cases of the Company (7) Latest Development Trend of the Company 7.2.3 Ernst & Young (1) Development Briefing of the Company (2) Operation Status of the Company (3) Major Business of the Company (4) Customer Structure of the Company a. Major International Customers b. Major China Customers 10

(5) Business of the Company in China (6) Project Management Cases of the Company 7.2.4 Klynveld Peat Marwick Goerdeler (1) Development Briefing of the Company (2) Operation Status of the Company (3) Major Business of the Company (4) Customer Structure of the Company a. Major International Customers b. Major China Customers (5) Business of the Company in China (6) Project Management Cases of the Company (7) Latest Development Trend of the Company 7.3 Development of Other International Leading Accounting Firm 7.3.1 BDO International (1) Development Briefing of the Company (2) Operation Status of the Company (3) Major Business of the Company (4) Business of the Company in China 7.3.2 RSM International (1) Development Briefing of the Company (2) Operation Status of the Company (3) Major Business of the Company (4) Business of the Company in China (5) Latest Development Trend of the Company 7.3.3 Grant Thornton International Ltd. (1) Development Briefing of the Company (2) Operation Status of the Company (3) Major Business of the Company (4) Business of the Company in China (5) Latest Development Trend of the Company 7.3.4 BAKER TILLY (1) Development Briefing of the Company 11

(2) Operation Status of the Company (3) Major Business of the Company (4) Business of the Company in China (5) Latest Development Trend of the Company 7.4 Cases Study of China Accounting Firm 7.4.1 Operation of PricewaterhouseCoopers Zhongtian Accounting Firm (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.2 Deloitte Touche Tohmatsu (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.3 Ernst & Young Huaming Accounting Firm (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.4 KPMG Zhenhua Accounting Firm (1) Development Briefing of the Company (2) Major Business of the Company 12

(3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.5 Ruihua Accounting Firm (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.6 Shu Lun Pan CPA Co., Ltd. (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.7 Dexinkang Accountant Firm (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.8 Pan-China Certified Public Accounts (1) Development Briefing of the Company (2) Major Business of the Company 13

(3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.9 SHINEWING CERTIFIED PUBLIC ACCOUNTANTS (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.10 Da Hua CPAs (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.11 Baker Tilly China (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.12 Grant Thornton (1) Development Briefing of the Company (2) Major Business of the Company 14

(3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.13 China Audit Asia Pacific Certified Public Accountants Co., Ltd. (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.14 ZhongHui Certified Public Accountants Co., Ltd. (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.15 Wuhan Zhonghua CPAs Co., Ltd. (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.16 Beijing Xinghua Certified Public Accountants Ltd. (1) Development Briefing of the Company (2) Major Business of the Company 15

(3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.17 ZhongXingCaiGuangHua CPA Office Co., Ltd. (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.18 HUAYIWUZHOU CPA LIMITED LIABILITY PARTNERSHIP (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.19 Reanda Certified Public Accountants (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.20 Jonten Certified Public Accountants (1) Development Briefing of the Company (2) Major Business of the Company 16

(3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.21 Tianheng Certified Public Accountants (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.22 CONTINENTAL CERTIFIED PUBLIC ACCOUNTANTS CO., LTD. (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.23 Zhonghua Certified Public Accountants (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.24 Jiangsu Suya Jincheng Certified Public Accountants (1) Development Briefing of the Company (2) Major Business of the Company 17

(3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.25 Huapu Tianjian Certified Public Accountants Co., Ltd. (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.26 Beijing Yongtuo Certified Public Accountants Co., Ltd. (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.27 PEKING CERTIFIED PUBLIC ACCOUNTANTS (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.28 Zonzun Certified Public Accountants Co., Ltd. (1) Development Briefing of the Company (2) Major Business of the Company 18

(3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.29 Jiangsu GongZheng Tianye Certified Public Accountants Co., Ltd. (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company 7.4.30 Lixin Certified Public Accountants Co., Ltd. (1) Development Briefing of the Company (2) Major Business of the Company (3) Customer Structure of the Company (4) Human Resources of the Company (5) Operation Status of the Company (6) Social Relationship of the Company (7) Operation Advantages and Disadvantages of the Company Chapter VIII:Prospects and Development Advices to China Accounting Firm 8.1 Development Trend and Prospects of Accounting Firm 8.1.1 Existing Problems to Accounting Firm 8.1.2 Development Trend of Accounting Firm Industry 8.1.3 Development Prospects of Accounting Firm Industry 8.2 Industrialization Development Feasibility of Accounting Service 8.2.1 Overview of China Accounting Service Industry 8.2.2 Industrialization Development Condition of China Accounting Service 8.2.3 Key Obstacles to Accounting Service Industrialization 8.3 Human Resources Construction of China Accounting Firm 8.3.1 Talent Attraction and Maintaining Strategy of Accounting Firm 19

8.3.2 Suggestion of Motivation Mechanism Innovation to Accounting Firm (1) Particularity of the Human Capital of Accounting Firm (2) Construction Ways of Motivation Mechanism to Accounting Firm (3) Feasible Construction Measures of Motivation Mechanism to Accounting Firm 8.4 Marketing Suggestions to China Accounting Firm 8.4.1 Marketing Status of China Accounting Firm 8.4.2 Marketing Characteristics of China Accounting Firm 8.4.3 Application of Marketing in China Accounting Firm By Qianzhan Intelligence Website: http://en.qianzhan.com/ Tel:+86 0755 33220413 Email us: carter@qianzhan.com.cn 20

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