Published on February 27, 2014
No.1 Provider of Non-Execs to UK SMEs “Launch of new innovation for an SME. Developing the sales and marketing strategy, and streamlined new product development.” Case Study Chelsey Baker Business Advisor/Mentor/Non-executive director
Developing the sales and marketing strategy to successfully launch a new innovation for an SME. Chelsey Baker: Client was unsure of way forward in developing a new product range and wasn’t sure whether to commit to a large capital investment. Helped from initial stage to the full development cycle. I reviewed the overall design and manufacturing strategy, recommending quicker ways to market and greatly enhanced the product. Developed business plan and implemented marketing and sales strategies. Client: “Chelsey absolutely understood our vision and helped more with my business than I could have imagined. She had knowledge of and was able to advise on every area of my business. I learned that I was missing some key elements that would be crucial to moving forward. I learned more in this short time than I had in two years of trying to find out for myself. I feel far more confident knowing that I have Chelsey there to support me and direct me through the next stages of my business. Chelsey has made an enormous difference and I can’t thank her enough.”
Developing the sales and marketing strategy to successfully launch a new innovation for an SME. Main challenges: Launching brand new innovation and developing short & long term strategies; making the business more resilient and creating the right message to market. Overcoming the challenges: By reviewing the prototype I made changes to the development cycle and product re-design to ensure it was manufactured with tighter timescales and reduced costs. Changing manufacturer from China to UK manufacturer. What value was your role to them: Project management which resulted in transforming the business model and reducing design costs. Streamlined manufacturing process, implemented market research and identified target market. Providing support, advice and guidance. Implemented website to be much more sales driven increasing user returns to the website. Reviewed and amended business plan/sales presentations and trained client on presentation skills. Advised alternative strategies on product development. Creation of branding, producing sales materials, adverts, copy writing, social media campaign, trademarks, and helped create USPs to add to the product. Developed a strong launch team.
Profile: Chelsey Baker CHELSEY is one of the UK’s leading business advisors; for the past decade she has successfully raised the profile and enhanced the brands of hundreds of businesses throughout the UK. Chelsey is a marketing and communications expert with over twenty years experience and an award winning business mentor. Chelsey is an authority on having the ‘perfect pitch’ to increase sales/win contracts and deliver high impact presentations. A widely respected business woman whose passion is helping others achieve great success. Specialisms Driving sales and increasing profit. Specialist in pitching for funding & establishing strong key messages, Marketing – creating high profile brand awareness and raising profile. Expert in Communications, PR & Media Helping develop short term and long term business strategies. Business turnaround, leadership and board skills. Developing both teams & individuals; increasing employee motivation
NXD is the No.1 Provider of Non-Execs to UK SMEs NXD is a network that provides non-executive services to SMEs. Challenges that the NXD non-executives work with business owners to address include:
PROFILE Chelsey Baker NXD Non-Exec Chelsey is one of the UK’s leading business advisors; for the past decade Chelsey has successfully raised the profile ...
View Chelsey Baker's business profile as Marketing and Communications Expert at NXD Ltd and see work history, affiliations and more.
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