Published on March 13, 2014
Save Time, Increase Sales & Gain Traffic Digital Marketing
Search Engine Marketing What is a Search Engine? Ranking factors and tips for optimization How do Search Engines Work? Why is Search Engine Marketing so Important? Examples of popular Search Engines Search Engine Statistics? Steps to developing a good SEO strategy ✓ 7 6 5 4 3 2 1 www.possiblewebmarketing.com
Possible Web Marketing An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Different Then Directory Common Characteristics Spider, Indexer, Database, Algorithm Find matching documents and display them according to relevance Frequent updates to documents searched and ranking algorithm Strive to produce “better”, more relevant results than competitors What is Search Engine
Popular Search Engines ExampleExample 1 2
How Do Search Engines Work? Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database Crawling Process Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content Indexing Process 3 Search engines search their own databases when a user enters in a search to find related documents and Search engines rank the resulting documents using an algorithm Ranking Process 2 1
Search Engines statistics %Base on UsageSearch Engines Statistics Analysis 21 67.5% 11.6% 16.7% 2.6% 1.7%
Why is Search Engine Marketing so Important? Make Your website for Both Users and search Engines About Website Target your correct customers - Not attract thousands of uninterested visitors to your site Target Customer Expand your geographical trading area Target Area 1 2 3
Situation Analysis - Where Are You Now? Control - Monitor & Measure Formulating Strategy - How To Get There? Evaluating your competitors Setting Objectives - Where Are You Headed? Tactics - How To Execute Your Plan? Actions - Who Is In Charge? Steps to Developing a Good SEO Strategy 1 2 3 4 5 6 7
Research keywords related to your business Identify competitors, utilize benchmarking techniques and identify level of competition Utilize descriptive title tags for each page Ensure that your text is HTML-text and not image text Use text links when ever possible Use appropriate keywords in your content and internal hyperlinks (don’t overdo!) Obtain inbound links from related websites Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced Educate yourself about search engine marketing Basic Tips & Optimization Techniques You Need To Get Start
Focus on Four Elements Search Engine Marketing Social Media Marketing Search Engine Optimization (SEO). Paid Search Marketing (PPC) Link Building
• Our effective keyword research increases sales by bringing more visitors to your website • Provide focus for your Content Marketing • Drive your Social Media strategy Venn Diagram of SEM
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