Published on March 16, 2014
Possible Web Marketing
What is Search Engine What is SEO Types Of SEO SEO Cycle Search Engine Basics SEO Procedure Important SEO Abbreviation On Page SEO Elements Off Page SEO Elements
A software program or script available through the Internet that searches documents and files for keywords and returns the results of any files containing those keywords. a search engine is a coordinated set of programs that includes: A spider (also called a “Crawler" or a “Bot") that goes to every page on every Web site that wants to be searchable and reads it, using hypertext links on each internal pages or interlinked other pages. A program that creates a huge index from the pages that have been read A program that receives your search request, compares it to the entries in the index, and returns results to you.
Search engine optimization ( SEO ) is a method to increase a Website's traffic from "free" , "organic" listing on search engines. It also helps search engines To find and rank your site higher than the millions of other sites in response to a search query. •On Site user engagement features •Social Media & Viral Marketing Social •Manual Request and creation •Content Based Link Strategies Link Building •Term & Phrase Selection •On Page Targeting •Internal Anchor Text Keyword Research & Targeting •Unique Text Content •URL Structure •Server Response Code •Sitemaps Accessible, Quality Content
SEO On Page Optimization Off Page Optimization
SEO Keyword Research Competitor Analysis Website Design & Analysis On Page Optimization Google Webmaster Tool Off Page Optimization On Going Content addition Social Media Blogging Maintenance
Crawling: To discover the web pages on the internet Indexing: To build an index to facilitate query processing Query Processing: Extract the most relevant page based on user's query terms Ranking: Order the result based on relevancy
The Web Server Sends the query to the Index servers. The content inside the index Servers is similar to the index in the back Of a book – it tells which pages contain the Words the match the query. The query travels to the doc servers, which Actually retrieve the stored documents and Snippets are generated to describe each Search results. The search results are returned to the user In a fraction of a second.
Server Status Code Error 200 – Status ok 301 – Moved Permanently/New Location 404 – Not Found URL/Webpage Online Marketing Tools Ad Center – Microsoft advertisement Google Adsense Google Adword Affiliate Marketing Google Search Terms Site:www.abc.com To check index pages Link:www.abc.com To check inbound links Related:www.abce.com To Check related websites Cache:www.abc.com To Check cache date in Google SEO Abbreviation SERP – Search Engine Result Per Page PPC – Pay Per Click ROI – Return on Investment Stop Words – A, the, and, is etc
On-Page SEO Checklist •Always start with keyword selection, research and testing •Meta Description tag •ALT Tags •H1 Tags •URL Structure •Internal Link Strategy •Content •Keyword Density •Site Map - Both XML and User Sitemap •Usability and accessibility •Track target keywords On-page SEO mistakes •Duplicate content •URL variants of the same pages •Off-site images and content on-site •Duplicate title tags •Duplicate Meta Description Spammy SEO tactics •Hidden text •Hidden links •Keyword repetition •Doorway pages •Mirror pages •Cloaking
Off-Page SEO Checklist •Always start with keyword research, testing and selection •Use Keywords in link anchor text •Obtain links from high ranking publisher sites •One-way inbound links •Deep linking •Target a large list of keywords •Track all active keywords and refine strategy as required Off Page Techniques •Article Submission •Press Release Distribution •Social Bookmarking •Directory Submission •Blog Commenting •Classified Ads Posting •Forum Commenting •Guest Posting •Free Business Listings •Document Sharing •Web 2.0 Promotion •Q+A sites •Video Marketing Do Not Use off-page SEO spamming tactics •Link farms (sites with 100+ outbound links per page) •Using irrelevant keywords in your link-ads •Garbage links •Link churning •Hidden inbound links
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