Published on April 23, 2014
Charity Search and Donate Website:www.cafonline.org Presented by: Marie Kelman
Improving Charity Search and Donate Audience One off Donors Donor Account Holders Banking Customers Aim: simplicity Plan Design Develop Deliver
Planning Information Gathering Competitor analysis Analytics Interview members of each audience group and step through donation process. Iterative process - discuss new recommendations based on mock-ups
Call to Action
Competitor Analysis http://www.charitycommission.gov.uk/sear ch-for-a-charity/ http://www.justgiving.com/charity/search http://www.charitychoice.co.uk/charities
Standard Features Simple generic search with advanced option Category search (non-standard?) Location search Keyword search
How to search effectively Charity commission has an attractive page describing how people can search effectively for charities. Top Ten Sector Figures Income Determine what factors influence which charities are chosen Look at search data from different audiences and charity choices. Could be used to influence what is shown on this page and used to feature certain charities.
Site Map/Information Architecture Site map for donate process showing route for each audience member Combine processes where possible Remove any repetition or duplicate pages Extend site map to show other site changes to feature boxes surrounding main process.
Recommendations Replace menu items and feature box links as necessary Donate now and charity search feature boxes go to a similar page – combine for efficiency. Option to target personal donors separately to company donors so different feature boxes come up. Target one off donors with easy option to set up donor account. Special offers?
Recommendations Retain Call to Action on all pages User friendly category/sector listing UK regions drop down Non-uk currently a single option – provide country drop down?
Design Wireframe/Psd mock ups of process pages Fit in with look and feel of current site. Consider changing search process to one column width throughout. Consider mobile and tablet layout Just Giving has mobile donate focused layout.
Development Phase Build new process pages in test environment Update html/css Write new forms/queries Update content User Testing Test any new or revised transaction processes Revise based on feedback Transfer to live site Back up site Upload new pages/css/js Run browser checks/link checks etc Redirect any redundant pages
Thank You Marie Kelman 07870 634486 www.halcyonassociates.co.uk
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