Charity search and donate

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Information about Charity search and donate

Published on April 23, 2014

Author: MarieKelman



Initial analysis of a search process for donating to charity

Charity Search and Donate Presented by: Marie Kelman

Improving Charity Search and Donate Audience One off Donors Donor Account Holders Banking Customers Aim: simplicity Plan Design Develop Deliver

Planning Information Gathering Competitor analysis Analytics Interview members of each audience group and step through donation process. Iterative process - discuss new recommendations based on mock-ups

Call to Action

Donate Page


Payment Options

Competitor Analysis  ch-for-a-charity/  

Standard Features Simple generic search with advanced option Category search (non-standard?) Location search Keyword search

Category Search

Charity Location

How to search effectively  Charity commission has an attractive page describing how people can search effectively for charities. Top Ten Sector Figures Income  Determine what factors influence which charities are chosen  Look at search data from different audiences and charity choices.  Could be used to influence what is shown on this page and used to feature certain charities.

Site Map/Information Architecture Site map for donate process showing route for each audience member Combine processes where possible Remove any repetition or duplicate pages Extend site map to show other site changes to feature boxes surrounding main process.

Recommendations Replace menu items and feature box links as necessary Donate now and charity search feature boxes go to a similar page – combine for efficiency. Option to target personal donors separately to company donors so different feature boxes come up. Target one off donors with easy option to set up donor account. Special offers?

Recommendations Retain Call to Action on all pages User friendly category/sector listing UK regions drop down Non-uk currently a single option – provide country drop down?

Design Wireframe/Psd mock ups of process pages Fit in with look and feel of current site. Consider changing search process to one column width throughout. Consider mobile and tablet layout Just Giving has mobile donate focused layout.

Development Phase  Build new process pages in test environment Update html/css Write new forms/queries Update content  User Testing Test any new or revised transaction processes Revise based on feedback  Transfer to live site Back up site Upload new pages/css/js Run browser checks/link checks etc Redirect any redundant pages

Thank You Marie Kelman 07870 634486

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