Published on March 12, 2014
The Power of Story for Sales Success Character Branding Webinar 3 of 4
Meet Your Presenters Gary Kaskowitz, MBA, Ph.D. Jim Socci, CPA, CAS Artistic Toy, President Marketing Strategist, Author, Speaker Associate Professor of Management, Moravian College
The Six Cornerstones Of All Successful Brands (Webinar 1 of 4) • Myths of About Branding • The Real Purpose of Brands • Case Study Examples
Learn to Speak the Inner Language of Your Clients (Webinar 2 of 4) • What Motivates Clients • Psychological Benefits • Applied Example
What You Will Learn in the Next 60 Minutes • Why Story’s Important to Branding • Story Structure • Hero's Journey • Applied Example
Story Telling • Thousands of years of experience • Convey basic Truths about ourselves
Story Structure • Beginning, Middle, End • Character/Roles • Conflict is key • Start at your low point
Hero’s Journey • Classic structure seen everywhere • Basic Components • Ordinary World • Inciting Incident • Call-to-Action • Conflict/Struggles • Transformation • Return with Elixir
Elements of Brand Story • Plot • Characters • Message • Aesthetics
Translate Story to Sales Success • Identify with your audience • Understand their yearnings • Get in step
Applied Example Meet Chemo Duck www.chemoduck.org
The Story Hero YouTube Video - http://youtu.be/DDn8X2pkS98
Donate Adopt Affiliate Associate Educate Relate Recovery Connect Win Huggable Hope!
The Brand STAY CONNECTED
Special Offer! Donate a Duck ($30) to Hospital Receive $60 OFF 2014 Artistic Toy Order Send Your Duck Receipt with your PO to Artistic Toy.
Contact Us! Gary Kaskowitz: firstname.lastname@example.org 484-553-1249 Jim Socci: email@example.com 484-788-0888 x101
Character Branding Series: Incorporate the Power of Story for Sales Successes (Part 3 of 4)
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