Character Branding Webinar Series 3 of 4

67 %
33 %
Information about Character Branding Webinar Series 3 of 4
Marketing

Published on March 12, 2014

Author: jimsocci50

Source: slideshare.net

The Power of Story for Sales Success Character Branding Webinar 3 of 4

Meet Your Presenters Gary Kaskowitz, MBA, Ph.D. Jim Socci, CPA, CAS Artistic Toy, President Marketing Strategist, Author, Speaker Associate Professor of Management, Moravian College

The Six Cornerstones Of All Successful Brands (Webinar 1 of 4) • Myths of About Branding • The Real Purpose of Brands • Case Study Examples

Learn to Speak the Inner Language of Your Clients (Webinar 2 of 4) • What Motivates Clients • Psychological Benefits • Applied Example

What You Will Learn in the Next 60 Minutes • Why Story’s Important to Branding • Story Structure • Hero's Journey • Applied Example

Story Telling • Thousands of years of experience • Convey basic Truths about ourselves

Story Structure • Beginning, Middle, End • Character/Roles • Conflict is key • Start at your low point

Hero’s Journey • Classic structure seen everywhere • Basic Components • Ordinary World • Inciting Incident • Call-to-Action • Conflict/Struggles • Transformation • Return with Elixir

Elements of Brand Story • Plot • Characters • Message • Aesthetics

Translate Story to Sales Success • Identify with your audience • Understand their yearnings • Get in step

Applied Example Meet Chemo Duck www.chemoduck.org

The Story Hero YouTube Video - http://youtu.be/DDn8X2pkS98

Donate Adopt Affiliate Associate Educate Relate Recovery Connect Win Huggable Hope!

The Brand STAY CONNECTED

Special Offer! Donate a Duck ($30) to Hospital Receive $60 OFF 2014 Artistic Toy Order Send Your Duck Receipt with your PO to Artistic Toy.

Contact Us! Gary Kaskowitz: gkaskowitz@moravian.edu 484-553-1249 Jim Socci: jsocci@artistictoy.com 484-788-0888 x101

Add a comment

Related presentations

Related pages

PPAI Webinars - Character Branding Series: Incorporate the ...

Character Branding Series: Incorporate the Power of Story for Sales Successes (Part 3 of 4)
Read more

Character Branding Webinar Series 2 of 4 - Documents

Share Character Branding Webinar Series 2 of 4. ... Character Branding Webinar Series 3 of 4. Character Branding Webinar Series 1 of 4.
Read more

Character Branding Webinar of - CommPartners

Character Branding Webinar 3 of 4. Meet Your Presenters. Gary Kaskowitz, MBA, Ph.D. Jim Socci, CPA, CAS. ... •Characters •Message •Aesthetics.
Read more

MDR’s Free Webinar Series - schooldata

MDR’s Free Webinar Series ... reading 2.6 Free 4.3 math 2.8 Enticements 13.9 ... • Anything over 60 characters is too long for most
Read more

Webinar #2 - Education

3. ... Character Branding Webinar Series 2 of 4 ... PeopleMatter: Screening Series 2 Webinar. Ifa Webinar 6 2 (Final) Login or Join. Processing
Read more

Events

This series will give you some tips and tools to evolve your personal brand through thought leadership, ... Webinar: Personal Branding (2/3) @ ... 4:00 PM ...
Read more

4:12 Unstoppable Branding Secrets Series Webinar 4-12-13 ...

4:12 Unstoppable Branding Secrets Series Webinar 4-12-13 12.41 PM Rhonda Swan. Subscribe Subscribed Unsubscribe 225 225. Loading... Loading...
Read more

CARSWELL WEBINAR SERIES

CARSWELL WEBINAR SERIES ... branding 3 . Objective ... •Practical, useful •Issues/opportunities •Selecting/protecting Brands 4 . Outline
Read more