Character Brand Webinar Series 4 of 4

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Information about Character Brand Webinar Series 4 of 4

Published on March 12, 2014

Author: jimsocci50



Create Your Own Character In The Market Place Character Branding Webinar 4 of 4

Meet Your Presenters Gary Kaskowitz, MBA, Ph.D. Jim Socci, CPA, CAS Artistic Toy, President Marketing Strategist, Author, Speaker Associate Professor of Management, Moravian College

What You Will Learn in the Next 60 Minutes • Introducing Character Into Your Brand • Selecting Characters For Clients • Character Branding Presentation Ideas

WEBINAR 1- Purpose of Brands WEBINAR 2- Speaking Clients Language WEBINAR 3- The Power of Story Quick Re-Cap

Questions We’ve Been Asked • How does a Product salesperson transition to selling brand? • How do I select a character for my client? • My Client doesn’t have a life changing story, now what?

Applied Example Teddy Bear Toss

Applied Example Game Day Give Away

A Little Bit More Background • Basic Character roles you can adopt • Brand Agents and your story

Action Steps • Make your brand stand for something • Use existing stories where possible • The 5-minute story creation tool

Attendee Pulse • Have you attended any of the previous 3 Character Branding Webinars? • What interests you most about Character Branding? • Is there anything holding you back from talking Character Branding with clients?

Looing for the Short Cut

Special Offers! 1. Artistic Toy Character Marketing Sales Playbook 2. Dr. Kaskowitz’s 12 Months to Branding Success Program Action Guide

Contact Us! Gary Kaskowitz: 484-553-1249 Jim Socci: 484-788-0888 x101

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