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Business-Finance

Published on January 7, 2009

Author: aSGuest9540

Source: authorstream.com

Price in the Internet Marketing Mix : Price in the Internet Marketing Mix Jessica Bader Rebecca Corlett Jennifer Houser “Coping with Price Transparency” : “Coping with Price Transparency” Coping with Price Transparency Key Points Internet offers a vast amount of information that years back was not easily accessible Transparency once viewed as a “threat” E.g. hostile employees @ car dealership Now price transparency is a reality Progressive Insurance Cheapflights.com Use it to your advantage! Price becomes less important Builds trust Maintains control of the customer How this relates to Chapter 10… Price Transparency Price Gouging Price Discrimination “Amazon Apologizes for Price-Testing Program” : “Amazon Apologizes for Price-Testing Program” Key Points Ran a price test for 68 different DVD's that were being sold on Amazon.com The difference for Amazon's price testing ranged from 20 to 40 percent Amazon denies that demographics were based off cookies. Refund was issued to 6,896 customers Relevance Everyone in the class have or are going to purchase online at some time How this relates to Chapter 10… Price Testing Differential Price Strategy Price Gouging New Reviews and Guides on eBay : New Reviews and Guides on eBay Key Points www.reviews.ebay.com Comparable to Amazon reviews Tool will look to give reviews, ratings and information Users are allowed to give their input and opinion about the products they have purchased How this relates to Chapter 10… price comparison price information symmetry price sensitive

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