Chapter Seven

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Information about Chapter Seven

Published on September 28, 2007

Author: Mardy

Source: slideshare.net

Description

Summary of Chapter for classmates to use as reference

Diffusions of Innovations by Everett M. Rogers Chapter Seven Outline

Adopter Categories Rodgers pg. 282-285 Innovators: Venturesome Early Adopters: Respect Early Majority: Deliberate Late Majority: Skeptical Laggards: Traditional

Innovators: Venturesome

Early Adopters: Respect

Early Majority: Deliberate

Late Majority: Skeptical

Laggards: Traditional

Chapter Seven Generalizations Rodgers p. 298 7-1 Adopter distributions tend to follow an S-shaped curve over time and tend to approach normality. 7-2 The relatively earlier adopters in a social system are no different from late adopters in age

7-1 Adopter distributions tend to follow an S-shaped curve over time and tend to approach normality.

7-2 The relatively earlier adopters in a social system are no different from late adopters in age

Character traits for Earlier adopters: 7-3 have more years of formal education 7-4 are more likely to be literate 7-5 have a higher social status and 7-6 have a greater degree of upward social mobility 7-7 have larger-sized units , such as farms, companies, schools and so on.

7-3 have more years of formal education

7-4 are more likely to be literate

7-5 have a higher social status and

7-6 have a greater degree of upward social mobility

7-7 have larger-sized units , such as farms, companies, schools and so on.

Personality Traits for Earlier adopters: 7-8 have greater empathy 7-9 Less dogmatism 7-10 Greater ability to deal with abstractions 7-11 Greater rationality 7-12 Greater intelligence 7-13 A more favorable attitude toward change

7-8 have greater empathy

7-9 Less dogmatism

7-10 Greater ability to deal with abstractions

7-11 Greater rationality

7-12 Greater intelligence

7-13 A more favorable attitude toward change

Personality Traits for Earlier adopters: Continued 7-14 A greater ability to cope with uncertainty and risk 7-15 A more favorable attitude toward science 7- 16 Less fatalism and greater self-efficacy 7-17 Higher aspirations for formal education, higher-status occupations and so on.

7-14 A greater ability to cope with uncertainty and risk

7-15 A more favorable attitude toward science

7- 16 Less fatalism and greater self-efficacy

7-17 Higher aspirations for formal education, higher-status occupations and so on.

Communication behavior for Earlier adopters: 7-18 have more social participation 7-19 Are more highly interconnected in the interpersonal networks of their system 7-20 Are more cosmopolite 7-21 Have move contact with change agents 7-22 Greater exposure to mass media channels

7-18 have more social participation

7-19 Are more highly interconnected in the interpersonal networks of their system

7-20 Are more cosmopolite

7-21 Have move contact with change agents

7-22 Greater exposure to mass media channels

Communication behavior for Earlier adopters: Continued 7-23 Greater exposure to interpersonal communication channels 7-24 Engage in more active information seeking 7-25 Have greater knowledge of innovations 7-26 Higher degree of opinion leadership

7-23 Greater exposure to interpersonal communication channels

7-24 Engage in more active information seeking

7-25 Have greater knowledge of innovations

7-26 Higher degree of opinion leadership

Case Studies : Hate Crime Laws Amish Cell phones Laggards in Hong Kong

Hate Crime Laws

Amish

Cell phones Laggards in Hong Kong

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