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Chapter 5 - Texas Government

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Information about Chapter 5 - Texas Government
Education

Published on February 24, 2014

Author: twr1028

Source: slideshare.net

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Government and Politics in the Lone Star State: Theory and Practice L. Tucker Gibson, Jr. and Clay Robison Prepared by Darrial Reynolds Copyright © 2013, 2011, 2008 Pearson Education, Inc.

Chapter 5: The Mass Media in Texas Politics Copyright © 2013, 2011, 2008 Pearson Education, Inc.

Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Mass Media and the Policy Agenda  Influence  Agenda Setting Criteria for selecting stories Significant impact on audiences  Generate interest  Familiarity  Proximity to viewers  Timely   Complex policy issues usually do not generate interest. Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Mass Media and the Policy Agenda  Agenda Building Create a climate for political action  May play a reactive role, mirroring society   Issue Attention Cycles Prepublic phase  Media coverage grows.  Public debate  Government action  Loss of interest  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Mass Media and the Electoral Process  Covering the “Horse Race” Focuses on who is winning or losing  Little coverage of substantive policy issues  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Mass Media and the Electoral Process  Campaigning for Television TV coverage dominates the political process.  Candidate strategies  Schedule trips to attract coverage  Use of thirty-second positive and negative ads  Create superficial, image-oriented campaigns  Advertising costs create advantages for wealthy or well-financed candidates.  Not a guarantee of success  Increasing calls to give free air time to candidates  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Mass Media and the Electoral Process  Media Coverage of Recent Gubernatorial Campaigns in Texas  1994 Election: Ann Richards v. George W. Bush   Surveys showed voters trusted television ads more than newspapers as source of information. 2010 Election: Rick Perry v. Bill White Reporters focused on the education and health care policies of the Perry administration.  All of the state’s major newspapers endorsed White.  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Mass Media and Public Ethics  Guardians of Open Government Function as watchdogs over government officials  Utilize public access to government business  Open Meetings Act  Public Information Act   Shield Law  Partial protection of sources Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Mass Media and Public Ethics  Media Bias Journalists attempt to mirror society.  Difficult to maintain objectivity  Many are more liberal than the rest of society.  Must make subjective decisions about story selection and coverage   Conservative bias reflected in corporate ownership of media outlets  Seek to protect business interests Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Development of the Press in Texas  Frontier Newspapers Filled with editorial-based partisan coverage  Focused on public issues  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Development of the Press in Texas  Newspapers and “The Establishment” Active members of the conservative establishment in the twentieth century  Many controlled by oilmen and financiers  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Development of the Press in Texas  Evolution  of Texas Newspapers Changing Coverage More attention to minorities and low-income groups  Criticism of political and business establishment   Changing Ownership Improved quality of coverage  Trend toward national media consolidation  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Development of the Press in Texas  Modern  Newspapers, Modern Problems Daily newspapers in the United States are closing down. Declining circulation  Corporate consolidation  Weekly and alternative press newspapers provide specialty coverage and opposing viewpoints.   Changing strategies to encourage readership More superficial and less detailed news  Internet to post blogs, polls, podcasts, and videos  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Development of the Press in Texas  Electronic  and Digital Media Television Primary news source for Americans  Is visually oriented  Devotes less time to stories  Offers less substantive information  Inconsistent coverage of state government  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

Copyright © 2013, 2011, 2008 Pearson Education, Inc.

Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Development of the Press in Texas  Electronic  and Digital Media Radio Headline-style coverage  Talk radio provides mostly partisan commentary.  Very little local coverage  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Development of the Press in Texas  Electronic  and Digital Media The Internet and Social Media Use as news source is growing  Four segments of the news audience       Integrators Net-Newsers Traditionalists Disengaged Internet bloggers have political bias. Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Development of the Press in Texas  Growing Media Conglomerates Several newspapers and broadcast outlets are owned by large corporate conglomerates.  The New York–based Hearst Corp. owns six daily newspapers in Texas.  Major television networks are owned by large conglomerates that have newspapers, movie distribution companies, and theme parks.  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

Copyright © 2013, 2011, 2008 Pearson Education, Inc.

The Capitol Press Corps  Represent many different types of news media Number of reporters is dwindling  More turnover in staff in recent years  Attention devoted to the legislature, governor and other executive offices, appellate courts, and large administrative agencies  Use news leaks and trial balloons  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

Copyright © 2013, 2011, 2008 Pearson Education, Inc.

Governmental Public Relations  Variety of ways to communicate with the public and shape one’s image Press secretaries  Press conferences  News releases and background reports  Videotapes and websites  House and Senate media services  Public relations firms  Purchase of television time  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

How Well-Informed Are Texas Citizens?  Irony of the “Information Age” Consume less news now than forty years ago  Less political knowledge  Few know of their elected representatives or their voting records.  May lead to lower political participation levels  Increases the influence of special interests  Copyright © 2013, 2011, 2008 Pearson Education, Inc.

Discussion Question  How Well-Informed  Are Texas Citizens? If there is widespread ignorance regarding politics and government, what explanations can be given for this situation, and how does this play to the interests of a few groups or a small part of the state’s population? Copyright © 2013, 2011, 2008 Pearson Education, Inc.

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