chankit

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Information about chankit
Travel-Nature

Published on March 27, 2008

Author: Mudki

Source: authorstream.com

www.circleofasia.com An Online Travel Consultant:  www.circleofasia.com An Online Travel Consultant Chankit Yongpiyakul General Manager, Circle Of Asia Limited UNCTAD - UNESCAP e-Commerce Strategies for Development November 21, 2002 The Vision:  The Vision A Joint Venture between ICT and Travel industries New travel business idea: online travel consultant, targeting sophisticated travelers Internet is the major channel The Business Model:  The Business Model Target Markets Individual Travelers and Small Groups Internet-based Travel Consultant Custom Trips All Major Destinations in Asia The Challenges:  The Challenges How to make Circle Of Asia visible to our target audience and get them to visit our website How to get our visitors to use our services How to gain our prospect’s confidence in paying for the service online Solution: building a credible brand Focused Content:  Focused Content Destination Guides: honest and precise Featured Stories: travel ideas Photo Gallery: lively, up-to-date Marketing:  Marketing Online Marketing Try Everything Learn from your own experiences Offline Marketing Branding, not just Selling Travel Consultants:  Travel Consultants Human at the other end of the line Honest, professional, and helpful Free Community Services Thank You:  Thank You

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