Change management in multinational organizations

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Information about Change management in multinational organizations

Published on June 10, 2016

Author: RafaelMarin22

Source: slideshare.net

1. Change Management in multinational organisations

2. Speaker´s bio Rafael Marín is a communication, marketing and change management professional with over 10 years’ experience in the multinational B2B and B2C sectors in Europe and Latin America. He is currently marketing and communication officer with KIC InnoEnergy in Barcelona, Spain. His background includes positions such as product information manager with Schneider Electric, and assistant brand manager, change management and communication leader with Colgate-Palmolive. Follow him on Twitter:@Rafemago

3. Index • What is (and is not) change management • Change management models & tools • Main drivers • Main roles • Eight key considerations

4. What is (and is not) change management Project Management Change Management Focus Technical aspects of change (installation). Human side of change (implementation). Tools Balanced scorecard, Work Breakdown Structure, others. ADKAR, Skill Gap Analysis, RACI matrix. Drivers Timelines, milestones. Sponsorship, communication, training, recognition. Roles Project manager, IT support. CM leader, opinion leaders, leadership team.

5. What is (and is not) change management • External sources of change – Market upheaval – New technologies – Adquisitions – More aggresive competition • Internal sources of change – Spin-offs – Mergers & adquisitions – Layoffs – Cost reduction – New set of values – Reengineering processes

6. What is (and is not) change management Change management Current state Desired state Organizational change

7. What is (and is not) change management Change management deals with PEOPLE

8. Index • What is (and is not) change management • Change management models & tools • Main drivers • Main roles • Eight key considerations

9. Change management tools • ADKAR model • Kotter’s 8-step process for leading change

10. Change management tools • ADKAR model Awareness Desire Knowledge Ability Reinforcement

11. Change management tools • Communication plan Objectives Target audiences Key messages Channels and tactics

12. Change management tools • Skill Gap Analysis ASTD Skill Gap Analysis model

13. Change management tools

14. Change management tools • RACI matrix

15. Change management tools

16. Index • What is (and is not) change management • Change management models & tools • Main drivers • Main roles • Eight key considerations

17. Main drivers Recognition CoachingTraining Communication Resistance management Vision Sponsorship

18. Index • What is (and is not) change management • Change management models & tools • Main drivers • Main roles • Eight key considerations

19. Main roles • Direct contact with employees – Sponsors – Supervisors – Opinion leaders / change agents

20. Main roles • Facilitators – Change Management Lead – Implementation Team – Support Team

21. Index • What is (and is not) change management • Change management models & tools • Main drivers • Main roles • Eight key considerations

22. Eight key considerations 1. Top leaders are the first to be convinced

23. Eight key considerations 2. Define and spread a change vision

24. Eight key considerations 3. Set your key metrics from the beginning – Pre and post evaluation – Individual assessment (e.g. engagement rate)

25. Eight key considerations 4. WIIFM

26. Eight key considerations 5. Recruit opinion leaders across all departments

27. Eight key considerations 6. Involvement equals commitment

28. Eight key considerations 7. Communicate, communicate, communicate

29. Eight key considerations 8. In the end, all changes produced must be absorbed by the corporate culture

30. Further information • Building the communication house https://www.linkedin.com/pulse/building- communication-house-rafael-marin?trk=prof- post • Change Management: what is in it for you? https://www.linkedin.com/pulse/change- management-what-you-rafael-marin?trk=prof- post

31. Thank you!

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