Published on March 8, 2014
About Daniel Bates • Broker / Owner of MCVL Realty, specialize in McClellanville and Awendaw real estate and property management • Launched MyMcClellanville.net in 2007, currently MCVL.net and also maintain popular McClellanville, SC facebook page. • Formerly was a blog and social media coach w/ Real Estate Tomato teaching +2000 hours 1-on-1 classes, webinars, and conferences. • Built websites for numerous local businesses including: LowcountryShrimpFestival.com, McClellanvilleArtsCouncil.com, BullsBayOysterRoasts.com, KandoAdventures.com, CaptianSunshine.net, and more.
Ground Rules You May Choose to Take Notes or Just Listen If you have a Question, please feel free to ask.
Class Outline • Goals • Search Engines • Local Search • 3rd Party Sites • Social Media • Email • Q&A
What Are Your Goals? ● Inform / Educate ● Lead Capture / Generation ● Lead “Cultivation” ● Brand Awareness ● Referrals Your goals will dictate the best approach(es) to take.
Website Basics • Platform • Design • Content • Domain • Hosting • Who Owns It? Wordpress and SquareSpace
SEO Basics • SEO = Search Engine Optimization • 200+ Factors that determine ranking • Most important factors relate to: o o o o Content on Your Site (Keywords) Design and Organization (On-site SEO) Your Sites Authority (Off-Site SEO) Searchers Metrics (Location, History)
SEO Basics 20% of searches have never been searched for!
To Blog or Not to Blog ● Do you enjoy writing? ● Do you have a regular, unique, non-repetitive message? ● Are you willing to trade your time for money? ● Are you willing to wait for results?
SEO Tips ● Put People First ● Don’t Stuff Keywords ● There are No Shortcuts ● Don’t Buy / Exchange Links ● Never Ever Spam *SEO pros don’t need to email or leave comments for your business.
Traffic Driving Alternatives ● PPC = Pay Per Click ○ Google adwords ○ Facebook Ads ● Social Media ● Networking ● Print Marketing ● Legit SEO Companies
Local Search Results Different Ranking Process that Includes: Categories, Social Media, Reviews, and Locale
Review Websites ● Online Review Sites are Quickly Replacing the Yellow Pages and other Print Directory ● Offer a greater value = Social Proof ● I’ll just ask Siri for a Real Estate Agent ● You must Create/Claim Business Profiles ● Solicit Reviews from Your Customers ● Consider the lenght an online review stays in front of the public.
The New Yellow Pages ● Business Directory Style Sites ○ YELP (Siri) ○ Google Business Directory ○ Yahoo Local Getlisted.com - Has a huge list!
3rd Party Niche Sites ● ● ● ● Tourism - TripAdvisor.com Restaurants - UrbanSpoon Real Estate - Zillow & Trulia Service Providers - AngiesList Find these by just searching for broad searches - i.e. “McClellanville Plumbers” *Better Business Bureau - No Thanks
Social Media Platforms ● Facebook ○ Personal ○ Pages ● Twitter ● Google+ ● Pinterest ● Youtube ● LinkedIn PS - Bulls Bay Historic Passage is on all!
Social Media Game Plan • Do I have a regular message? • What is my goal for social media? • Who is my audience? • What do they need? • What am I (and what am I not) going to discuss? • Will this be for me personally or my business or both? • What type of brand personality / emotions will I reflect? • How often will I update? How will I respond to others? • Which Social Media Network(s) serve my need best?
Social Media Basics ● Complete Profile ● Build Relationships ● Be Transparent ● Be Authentic ● Don’t Spam ● Don’t Sell Dig One Hole at a Time!
Email Marketing • Collect Emails on Website, Social Media, Print, Contests, etc. • Create / Purchase Way to Maintain Active List of Customer Emails • Only Send Important Information • Mind the CAN-SPAM Act • Constant Contact or MailChimp
Tracking Results • Create / Purchase Way to Maintain Active List of Customer Emails • Only Send Important Information • Mind the CAN-SPAM Act
Questions??? Contact Me: Daniel@MCVL.net 843-606-0622 824 Pinckney Street McClellanville, SC
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