Challengesand opportunitiesforayurveda- International Business Meet second session at Global Ayurveda Festival

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Business & Mgmt

Published on February 26, 2014

Author: jinsskaria84



Challenges and opportunities for ayurveda- International Business Meet second session at Global Ayurveda Festival
By - Dr. S Sajikumar Chief Physician & Chairman- Dhathri Ayurveda Pvt Ltd

Challenges and Opportunities for Ayurveda Products Dr.S.Sajikumar Chairman & Managing Director Dhathri Ayurveda

Agenda • Overview • GROW Framework • MED Factors

Overview • • • • Global herbal product market US$ 80 billion. To grow to US$ 5 trillion by 2050 India’s Ayurveda Industry value US$ 2 billion 30 plus product companies with over US$ 1 million turnover • Kerala’s contribution about US$ 200 million

Challenges: GROW factors

GROW Factors - Globalization “The foremost challenge is to make Ayurveda a globally accepted medicinal system”

GROW Factors - Responsible business “Holistic quality, efficacy and effectiveness guidelines to befit Ayurveda’s holistic approach”

GROW Factors - Organizational approach “Answer lies in brand development and marketing”

GROW Factors - Wealth sharing “Corporate social responsibility, the new core competence for the industry”

Opportunities: MED drivers

MED Drivers Market Segmentation

MED Drivers Economies of One

MED Drivers Digital health business

Thank You

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