Published on February 26, 2014
Challenges and Opportunities for Ayurveda Products Dr.S.Sajikumar Chairman & Managing Director Dhathri Ayurveda
Agenda • Overview • GROW Framework • MED Factors
Overview • • • • Global herbal product market US$ 80 billion. To grow to US$ 5 trillion by 2050 India’s Ayurveda Industry value US$ 2 billion 30 plus product companies with over US$ 1 million turnover • Kerala’s contribution about US$ 200 million
Challenges: GROW factors
GROW Factors - Globalization “The foremost challenge is to make Ayurveda a globally accepted medicinal system”
GROW Factors - Responsible business “Holistic quality, efficacy and effectiveness guidelines to befit Ayurveda’s holistic approach”
GROW Factors - Organizational approach “Answer lies in brand development and marketing”
GROW Factors - Wealth sharing “Corporate social responsibility, the new core competence for the industry”
Opportunities: MED drivers
MED Drivers Market Segmentation
MED Drivers Economies of One
MED Drivers Digital health business
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