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Chadr

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Information about Chadr
Technology

Published on December 4, 2008

Author: mcerda99

Source: slideshare.net

Description

This is one of 12 ideas I was working on this fall. Developing the concept thru validation.
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<chadr>

1.3 trillion text messages in ‘07.

...usually w/ friends and family.

what if

what if you could text with anyone,

what if you could text with anyone, about anything?

idol

ryan blake is a rocks tool idol jordan paula loves me is high simon is a dick

has a new bad dancer MP# loved his bon jovi loved his bon jovi ryan loved his blake bon jovi is a rocks tool idol jordan paula loves me is high simon is a dick

has a new bad dancer MP# loved his bon jovi loved his bon jovi ryan loved his blake bon jovi is a rocks tool idol jordan paula likes boys loves me is high booze simon emilio remarried is a meds dick lbad hair day

has a new bad dancer MP# loved his bon jovi loved his bon jovi ryan loved his blake bon jovi is a rocks tool idol jordan paula likes boys loves me is high booze simon emilio remarried is a meds dick lbad hair day bad hairr foxy tight shirt? rude to fatties where did he come from?

has a new bad dancer MP# loved his bon jovi loved his bon jovi ryan loved his blake bon jovi is a rocks tool in luv w her great teeth idol othr chick new CD, was betr jordan paula likes boys luv it loves me is high booze simon emilio r&b 4evr remarried is a meds dick lbad hair day bad hairr foxy tight shirt? rude to fatties where did he come from?

dick heza radio clark guy replaceme nt has a new he’s with bad dancer MP# skinny not funny chick loved his bon jovi loved his bon jovi i think he’s gay ryan loved his blake bon jovi is a rocks tool in luv w her great teeth idol othr chick new CD, was betr jordan paula likes boys luv it loves me is high booze simon emilio r&b 4evr remarried is a meds dick lbad hair day bad hairr foxy tight shirt? rude to fatties where did he come from?

gre in gre in othr othr ne ne in gre r&b dick heza radio r&b othr clark ne guy in replaceme gre nt othr has a new r&b he’s with ne bad dancer MP# skinny not funny chick r&b gre in loved his bon jovi othr loved his ne bon jovi i think he’s gre in r&b gay othr ryan loved his ne blake bon jovi is a r&b rocks tool in luv w her great teeth idol gre in othr ne othr chick new CD, was betr jordan paula likes boys r&b luv it loves me is high booze gre in simon emilio r&b 4evr remarried othr is a meds ne dick r&b lbad hair gre in day othr bad hairr foxy ne gre in gre in r&b othr othr ne tight shirt? ne rude to r&b fatties r&b where did he come from?

Details

idol idol idol idol idol idol election idol idol idol idol idol idol idol

Q: What is this?

Q: What is this? A: Topic-based messaging.

Why will people chadr?

curiosity

boredom curiosity

instant gratification boredom curiosity

addicting instant gratification boredom curiosity

addicting instant gratification boredom self-expression curiosity

engaging addicting instant gratification boredom self-expression curiosity

engaging addicting instant gratification boredom entertaining self-expression curiosity

Strategy

Strategy - 1 topic at a time

Strategy - 1 topic at a time - multi modal

Strategy - 1 topic at a time - multi modal - ads cover msg costs

Strategy - 1 topic at a time - multi modal - ads cover msg costs

Biz model

Biz model 1. chadr words (ads based on keywords across all chadrs)

Biz model 1. chadr words (ads based on keywords across all chadrs) 2. topical ads (ads based on topics)

Biz model 1. chadr words (ads based on keywords across all chadrs) 2. topical ads (ads based on topics) 3. white label (licensing service to campaigns and corps)

<chadr> personal band web to topic-based product status status text friends conversations biz model ? license ? chadr-words traction tech adopters SXSW social web $15MM Spark, $16.5MM $4MM financing Bezos, Union, North Bridge, NEA, CRV, Conway, Norwest, Norwest Andresson Maveron

Assumptions: 25 texts/user/month, $12.50 CPM ($) 500,000 375,000 250,000 125,000 0 June July August September October (t) # Users Ad Dollars Cash Burn Low fat, scalable and cash efficient.

<chadr>

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