Ch1_IntroStratMgt

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Information about Ch1_IntroStratMgt
Business-Finance

Published on January 15, 2009

Author: aSGuest10654

Source: authorstream.com

Slide 1: CHAPTER 1 ???????????????????? (Introduction to Strategic Management) ???????????????? “???????” (Strategy) : ???????????????? “???????” (Strategy) ??????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????? ??????????????????????????? ?? ?.?.2525 Strategy ?????? Strategia ?????????? (Generalship) ???????????????? “???????” (Strategy) : ???????????????? “???????” (Strategy) ???????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????? ????? ?????????????? (2540) ???????????????? “????????????????????” : ???????????????? “????????????????????” ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ????????? ?????????? (2541) ??????????????????????????????????????????? : ??????????????????????????????????????????? ????????????????????????? ??????????????????? ??????????? ????????????????? ????????????????????????????????? ???????????????????????????????????? : ???????????????????????????????????? 1. ???????????????????????????????????????(Competitive Capacity) - ???????????????????????????????????????????????????????????????????????? 2. ??????????? (Create Value) - ?????? Shareholder ??? Stakeholder ?????????????????????? : ?????????????????????? ??????????????????? ????????????????????? ????????????????????????? ????????????????? ????????????????????????? Slide 8: ??????????????????????????? ????????????????????? : ????????????????????? ????????????????? (Mission) ???????????????????????????? ??????? ???????? ???????????????? (Objective) ??????????????????????????????????????????????????????????????? ???????????????????????????????????? : ???????????????????????????????????? ?????? (?????????) ??????????? (????????? ???????????) ?????????? (?????? ?????????) ????????????????????????? (????????????????????) ?????????????????????? (ROE ROI) ????????? (????????????) ???????????????????? (?????????? ???????) ?????????????????? (???? ???????) ?????????????????????????????????????? : ?????????????????????????????????????? CEO ?????? ??????????????????? (???????????????????????? ???????????????????????????????????) ????????????????? Takeover ?????? ????????????????????????????? ???? ?????????????????????????????????????? Strategic Infection Point ??? ???????????????????? ???????????? ????????????????????????????? Triggering Event at Sun Microsystems Business Excellence by Tom Peter : Was Old economy Very real Tangible assets Technology support change Procedure-centric Within one specialty Complex Satisfies need Competition Management Slow and steady Is New Economy Very Virtual Intangible assets Technology drives change Client-centric Cross-over assignment Simple Fulfills a dream Cooperation Empowerment Fast and faster Business Excellence by Tom Peter ????????????????????????????? : ????????????????????????????? ????????????????????????????????????? ???????????????? (Opportunity) ???????????? (Threat) Macroenvironment ?????????? Global ???????? Immediate (Industry) ??????????????? Slide 14: ????????????????? ??????????????????????????????????? : ??????????????????????????????????? ??????????? (Strength) ???????????????????????????????????? ??????????????????????? ??????????? (Weakness) ?????????????????? ??????????????????????????????????????? SWOT ??? ??????????????????? : Strengths and Weaknesses Opportunities and Threats(SWOT Analysis) Strategic Choice Corporate BusinessFunctional(Global) SWOT ??? ??????????????????? ????????????????????? : ????????????????????? ??????????????? ????????????? ???????????????? ?????????? ???????? ?????? ???????? ??????????????????? ??????? ????????? ??? ????????????? ?????????????????? ????????????????????? : ????????????????????? 1. ?????????????? (Corporate Strategy) - ??????????????? ?????? ???????????? ???????? 2. ????????????? (Business Strategy) - ???????????? ?????????????????????????????? ??????????? (Business Unit) ??????????? ????????????????? (Competitive Strategy) 3. ??????????????????? (Functional Strategy) - ???????????????????????????????????????????????????????? ????????????????????????????????? : ????????????????????????????????? ??????????????????????????? ?????????????????? ????????? ??? Feedback Loop Slide 20: Typical Value Chain for a Manufactured Product ?????????????????????/????????? Supply Chain: ????????????????????????????????????????????????????????????????????????? ????????? Slide 21: ??????????????????????????????????? ???? Inputs ??????? ????????? ???? Outputs ?????????????? (Value-Added) Slide 22: ????????????????????? Slide 23: ?????????????????? Slide 24: 3 ??????????????????? ??????????????????????????????????????????????????????/?????? Slide 25: ??????????????? 3 ?????????? Operations Finance Marketing Slide 26: ?????????????????????????? Slide 27: ???????? (Models) ????????????/???????????????????????? ????????????????????????????????????????????????? Tradeoffs ?????????????????????? (Models) : ?????????????????????? (Models) ?????????????????????? ??????????????????? ???????????????????????????? ?????????????????????????????????????? ??????????????? “what if” ???????????????? ?????????????????????????????????????? ??????????????????? ?????????????????????????????? Slide 29: ????????????????????????? (Systems Approach) “??????????????????????????????????????? ??????????????????????????????????????????” Slide 30: ???????????????? (Pareto) ???????????????????????????????????????? ????????????????????????????????????????????????????????????????? 80% ??????????????????????? 20% ??????????? ????????????? 20% ?????????????? ???????????????? (Trends in Business) : ???????????????? (Trends in Business) Major trends The Internet, e-commerce, e-business Management technology Globalization Management of supply chains Agility ???????????? ??????????? : ???????????? ??????????? ???????? (Ethical behavior) ????????????????????? (Operations strategy) ?????????????????????????????/?????? ???????????????????????????? ??????????????????????????????????????? ??????????????????????????????????????????????? ?????????????? (Lean production) ??????????????????????????? (Case Study) : ??????????????????????????? (Case Study) ?????????????????????????????????????????????????????????? ???????????????????????????????????????? ?????????????????????????????????????? ?????????????????????????????????? ?????????????????????????????????????????????? ?????????????????????????????? : ?????????????????????????????? 1. ???????????????????????????????????? 2. ?????????????????? ???????????????????? 3. ????????????? ??????? ??????????????????? ??????????????????????????????????????????? 4. ??????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????? : ????????????????????????????????? ???? ??????????????????????? ????????????? ?????????????????????? ????????????????????????????? ???????????????? ????????????? ?????????????????

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