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Business-Finance

Published on January 15, 2009

Author: aSGuest10654

Source: authorstream.com

Supply Chain Management: The Magnitude in the Traditional View : 1-1 Supply Chain Management: The Magnitude in the Traditional View Estimated that the grocery industry could save $30 billion (10% of operating cost) by using effective logistics and supply chain strategies A typical box of cereal spends 104 days from factory to sale A typical car spends 15 days from factory to dealership Laura Ashley turns its inventory 10 times a year, five times faster than 3 years ago Supply Chain Management: The True Magnitude : 1-2 Supply Chain Management: The True Magnitude Compaq estimates it lost $.5 billion to $1 billion in sales in 1995 because laptops were not available when and where needed When the 1 gig processor was introduced by AMD, the price of the 800 mb processor dropped by 30% P&G estimates it saved retail customers $65 million by collaboration resulting in a better match of supply and demand Outline : 1-3 Outline What is a Supply Chain? Decision Phases in a Supply Chain Process View of a Supply Chain The Importance of Supply Chain Flows Examples of Supply Chains What is a Supply Chain? : 1-4 What is a Supply Chain? All stages involved, directly or indirectly, in fulfilling a customer request (customers, retailers, distributors, manufacturers, suppliers) Within each company, the supply chain includes all functions involved in fulfilling a customer request Probably more accurate to use the term “supply network” or “supply web” Includes movement of products from suppliers to manufacturers to distributors, but also includes movement of information, funds, and products in both directions What is a Supply Chain? : 1-5 What is a Supply Chain? Customer wants detergent and goes to Jewel Jewel Supermarket Jewel or third party DC P&G or other manufacturer Plastic Producer Chemical manufacturer (e.g. Oil Company) Tenneco Packaging Paper Manufacturer Timber Industry Chemical manufacturer (e.g. Oil Company) Summary of Learning Objectives : 1-6 Summary of Learning Objectives What are the three key supply chain decision phases and what is the significance of each? What are the cycle and push/pull views of a supply chain? How can supply chain macro processes be classified? What is the goal of a supply chain and what is the impact of supply chain decisions on the success of the firm? The Objective of a Supply Chain : 1-7 The Objective of a Supply Chain Maximize overall value created – supply chain profitability Sources of supply chain revenue: the customer Sources of supply chain cost: flows of information, products, or funds between stages of the supply chain Supply chain management is the management of flows between and among supply chain stages to maximize total supply chain profitability Summary of Learning Objectives Decision Phases of a Supply Chain : 1-8 Decision Phases of a Supply Chain Supply chain strategy or design Supply chain planning Supply chain operation Summary of Learning Objectives Cycle View of Supply Chains Processes are divided into a series of cycles, each performed at the interfaces between two successive supply chain stages : 1-9 Cycle View of Supply Chains Processes are divided into a series of cycles, each performed at the interfaces between two successive supply chain stages Customer Summary of Learning Objectives Push/Pull View of Supply ChainsProcesses are divided into two categories, pull or push : 1-10 Push/Pull View of Supply ChainsProcesses are divided into two categories, pull or push Procurement, Manufacturing and Replenishment cycles Customer Order Cycle Customer Order Arrives PUSH PROCESSES: executed in anticipation of a customer order PULL PROCESSES: executed in response to a customer order Summary of Learning Objectives Push/Pull View of Supply Chain Processes : 1-11 Push/Pull View of Supply Chain Processes Supply chain processes fall into one of two categories depending on the timing of their execution relative to customer demand Pull: execution is initiated in response to a customer order (reactive) Push: execution is initiated in anticipation of customer orders (speculative) Push/pull boundary separates push processes from pull processes Push/Pull View of Supply Chain Processes : 1-12 Push/Pull View of Supply Chain Processes Useful in considering strategic decisions relating to supply chain design – more global view of how supply chain processes relate to customer orders Can combine the push/pull and cycle views L.L. Bean (Figure 1.6) Dell (Figures 1.7) The relative proportion of push and pull processes can have an impact on supply chain performance Summary of Learning Objectives Supply Chain Macro Processes : 1-13 Supply Chain Macro Processes Customer Relationship Management (CRM) focuses on the interface between the firm and its customers Internal Supply Chain Management (ISCM) focuses on all processes internal to the firm Supplier Relationship Management (SRM) focuses on the interface between the firm and its suppliers See Figure 1.8, p. 15. Examples of Supply Chains : 1-14 Examples of Supply Chains Gateway Zara WW Grainger and McMaster-Carr: MRO suppliers* Toyota Amazon.com How do these supply chains differ in terms of their design? Where are the push/pull interfaces? How does the location of these interfaces affect their design? *MRO stands for maintenance, repair, and operations

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