CGA09

50 %
50 %
Information about CGA09
Business-Finance

Published on January 13, 2009

Author: aSGuest10337

Source: authorstream.com

Competing in the Global Arena : Competing in the Global Arena Dr. A. Sybrandy RITI 2005 IX Global Strategy : Global Strategy Market Strategy: Domestic Asset Strategy Domestic Domestic Firm Global Importer Market Strategy: Global Asset Strategy Domestic Exporter Global Global Operations ALWAYS SEPARATE THE MARKETING PLAN AND THE SOURCING PLAN. Exporting and Importing : Exporting and Importing Market Entry Strategies : Market Entry Strategies Exporting Direct Indirect Licensing Franchising Management contracts Manufacturing Contract Assembly/Mixing Full Entry Modes : Entry Modes Entry modes depend of several factors Ownership advantages of the company Location advantages of the market Internationalization advantages of integrating transactions within the company International experience Ability to develop differentiated products Characteristics of Exporters : Characteristics of Exporters Probably of being an exporter increases with company size defined by revenues Export intensity, the % of revenues coming from exports, is not positively correlated with company size Phases of Export Development : Phases of Export Development Going International : Going International No direct foreign marketing. Infrequent foreign marketing. Regular foreign marketing. International marketing. Global marketing. Exporting : Exporting Manufacturing in one location Scale economies. Management economies. Quality control better, etc. Managers are far from the market, which may lead to insensitivity. May be a problem with trade barriers. Cost analysis and forecasting important. Export Issues : Export Issues What does the company want to gain from exporting Is exporting consistent with company goals What demands will exporting place on: Key management and personnel Production capacity Financing Are the benefits worth the costs Could resources be better used developing new domestic business Potential Pitfalls of Exporting : Potential Pitfalls of Exporting Failure to obtain qualified export counseling and to develop a master international marketing plan Insufficient commitment by top managers Insufficient care in selecting overseas agents or distributors Chasing orders from around the world instead of establishing a base of profitable operations and orderly growth Potential Pitfalls of Exporting, con’t : Potential Pitfalls of Exporting, con’t Neglecting export business when the domestic market booms Failure to treat international distributors on an equal basis with their domestic counterparts Unwillingness to modify products to meet other countries’ regulations or cultural preferences Foreign Buyers : Foreign Buyers Distributors Retailers State controlled trading companies End users Intermediary Final Your own sales subsidiary More control over marketing efforts. There is, of course, a cost! Channel of Distribution : Channel of Distribution An organized network of agencies and institutions which, in combination, perform all the activities required to link producers with users to accomplish the marketing task. American Marketing Association, 1988. Channel Utility : Channel Utility Place [Physical Movement] Availability of product or service at a location that is convenient to a potential customer. Time [Storage] Availability of product or service when desired by a customer. Form [Sorting/Assorting] The product is processed, prepared and ready to use, and in proper condition. Information [Communication] Answers to questions and general communication about useful product features and benefits are available. Ownership [Title/Financial] Exporting : Exporting Indirect Deal with a domestic intermediary Direct Deal with a foreign intermediary or customer. Indirect Exporting : Indirect Exporting Deal with a domestic intermediary Two broad types of intermediaries: Agent -- Does not take title to the goods For manufacturer For buyer Merchant -- Buys and sells on own account Domestic Agentfor Manufacturer : Domestic Agentfor Manufacturer Export broker. Manufacturer’s export agent or sales rep. Export Management Company (EMC). Cooperative exporter. Web-Pomerene association. Export Trading Company (ETC). Domestic Agentfor the Buyer : Domestic Agentfor the Buyer Purchasing/Buying agent office Country controlled buying agent Resident buyer Domestic Merchants : Domestic Merchants Export merchant Export drop shipper Export distributor Export Trading Company (ETC) Direct Selling : Direct Selling Selling through sales representative, distributors, or to foreign retailers or final end users Considerations: Size and capability of sales force Sales records Analysis of its territory Current product mix Facilities and equipment Marketing policies Customer profile Principles it represents Promotional strategies Export Documentation : Export Documentation Pro forma invoice Commercial invoice Bill of lading Consular invoice Certificate of origin Shippers export declaration Export packing list Letter-of-Credit Relationships : Letter-of-Credit Relationships Methods of Payment : Methods of Payment Cash in advance Letter of credit Draft or bill of exchange Open account Consignment sales Counter-trade Types of Importers : Types of Importers Those looking for any product that they can import Specialized Generalized Those looking at foreign sourcing to get their products at the cheapest prices Those looking for foreign sourcing as a part of their global supply chain Using Import Brokers to Minimize Duties : Using Import Brokers to Minimize Duties Value product in such a way that they qualify for more favorable duty treatment Qualify for duty refunds through drawback provisions Deferring duties by using bonded warehouses and foreign trade zones Limiting liability by properly marking an imports country of origin Offset Transactions : Offset Transactions

Add a comment

Related presentations

Related pages

cga09.com

This Site Was Created Using Wix.com. Create Your Own Site for Free >> Start
Read more

Gebraucht GBRacing Chain Guard Kettenschutz CGA09-GBR in ...

GBRacing Chain Guard Kettenschutz CGA09-GBR um EUR 25,00 kaufen - GBRacing Generic Lower Chain Guard CGA09-GBR / Unterer Kettenschutz - neu, unbenutzt - passt
Read more

Staffelplan WS 2009/10 - gm.fh-koeln.de

Staffelplan-CGA09-10.doc. Title: Staffelplan SS 2002 Serienbrief Author: Prof. Dr.-Ing. H.-R.Wollersheim Created Date: 9/27/2009 5:57:02 PM ...
Read more

MHMOTO.DE

GBRacing Universal Kettenschutz CGA09 43.00EUR inkl. MwSt zzgl. Versand: Kawasaki Universal Kettenschutz. Stück:
Read more

MyVidster | cga09

collect the videos you love collect | share | explore ... cga09: Follow user
Read more

Videos about “cga09” on Vimeo

There are 4 videos about “cga09” on Vimeo, the home for high quality videos and the people who love them.
Read more

CGA09-GBR Universal Lower Chain Guard

Universal Lower Chain Guard CGA09-GBR ... Lower Chain Guard Please note: This product requires the swing arm to be drilled and tapped to allow fitment ...
Read more

Character Project CGA09 on Vimeo

A 6 week project at The Animation Workshop. We had some amazing teachers through out this project. Craig Kellman for Character Design Damon Bard for ...
Read more

www.ssccpicpus.com

www.ssccpicpus.com
Read more