Ceoforumtechtalk Jrb

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Information about Ceoforumtechtalk Jrb

Published on July 26, 2009

Author: scribemarketing

Source: slideshare.net

Description

Social media primer for businesses

PRESENTED BY: Steve Hankins, Jeff Amerine and Jeannette Balleza

Tribes by Seth Godin Find and connect like-minded people, and lead them to a place they want to go. “ For” and “with,” not “to” 10 > 100 > 1,000 Google and Facebook, etc., are built because one person brought another one by the hand, not because someone bought ads on the Super Bowl.

Find and connect like-minded people, and lead them to a place they want to go.

“ For” and “with,” not “to”

10 > 100 > 1,000

Google and Facebook, etc., are built because one person brought another one by the hand, not because someone bought ads on the Super Bowl.

Tribes by Seth Godin "Today, marketing is about engaging with the tribe and delivering products and services with stories that spread."

"Today, marketing is about engaging with the tribe and delivering products and services with stories that spread."

http://www.go2web20.net Communication Info sharing User-centered design Collaboration Social networking Facebook, Twitter Video sharing Vimeo, YouTube Blogs Blogger, WordPress Folksonomies Delicious, Flickr

Communication

Info sharing

User-centered design

Collaboration

Social networking

Facebook, Twitter

Video sharing

Vimeo, YouTube

Blogs

Blogger, WordPress

Folksonomies

Delicious, Flickr

Microblogging 140 characters or less Consumers shaping public discussion over brands Transparency Direct conversations: “Tweeting” vs. “Twittering” “ Platform to get over social friction” Twitalyzer Tweetscan Twitpic TidyTweet

140 characters or less

Consumers shaping public discussion over brands

Transparency

Direct conversations: “Tweeting” vs. “Twittering”

“ Platform to get over social friction”

Twitalyzer

Tweetscan

Twitpic

TidyTweet

Twitter

Twitter

Twitter

Twitter

Twitter Feed

Twitalyzer

Facebook Page vs. Group Events Facebook profile for business? Ability to send messages All the same functionalities as a personal profile Bringing content to existing audience and allowing for instant feedback Newsfeed

Page vs. Group

Events

Facebook profile for business?

Ability to send messages

All the same functionalities as a personal profile

Bringing content to existing audience and allowing for instant feedback

Newsfeed

Facebook

Fan Page

Insights

PitchEngine

Social Media Release

ENewsletters ConstantContact.com MadMimi.com

ConstantContact.com MadMimi.com

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