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Cellular Services in India

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Information about Cellular Services in India
Education

Published on September 22, 2008

Author: deepaksetia

Source: authorstream.com

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PRESENTATION ON CELLUALAR SERVICES SURVEY : PRESENTATION ON CELLUALAR SERVICES SURVEY OBJECTIVE : OBJECTIVE To study consumer behavior aspects. To make a detailed study of Indian Cellular services market. To identify the factors affecting purchase decision. To study major customer segments. CURRENT MARKET SHARE OF OPERATORS : CURRENT MARKET SHARE OF OPERATORS RESEARCH DESIGN : RESEARCH DESIGN DATA COLLECTION METHOD: The data was collected by using the survey method. We personally approached the sampling units in order to collect information. RESEARCH INSTRUMENT: Detailed questionnaire were designed to gather information about each of the market segment targeted. SAMPLING PLAN: Information was gathered from a sample drawn from 3 distinct consumer segments viz, College going students Service class Businessman Slide 5: SAMPLING SIZE: 25 College going students. 25 Service class people. 25 Businessmen SAMPLING MEDIA: Information from sampling units was gathered personally using questionnaires. FACTORS INFLUENCING PURCHASE DECISION : FACTORS INFLUENCING PURCHASE DECISION BRAND PREFERENCE : BRAND PREFERENCE RECOMMENDATIONS : RECOMMENDATIONS For IDEA improve connectivity. Customer care services should be improved for HUTCH subscribers. Post paid subscribers complained about overcharging from them. AIRTEL continue providing value added services. TATA INDICOM concentrate on building Brand Image. PROBLEMS DURING THE SURVEY : PROBLEMS DURING THE SURVEY Meager Secondary data. Primary data collection problems. Slide 10: THANK YOU

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