Cellular Services in India

33 %
67 %
Information about Cellular Services in India

Published on September 22, 2008

Author: deepaksetia

Source: authorstream.com

PRESENTATION ON CELLUALAR SERVICES SURVEY : PRESENTATION ON CELLUALAR SERVICES SURVEY OBJECTIVE : OBJECTIVE To study consumer behavior aspects. To make a detailed study of Indian Cellular services market. To identify the factors affecting purchase decision. To study major customer segments. CURRENT MARKET SHARE OF OPERATORS : CURRENT MARKET SHARE OF OPERATORS RESEARCH DESIGN : RESEARCH DESIGN DATA COLLECTION METHOD: The data was collected by using the survey method. We personally approached the sampling units in order to collect information. RESEARCH INSTRUMENT: Detailed questionnaire were designed to gather information about each of the market segment targeted. SAMPLING PLAN: Information was gathered from a sample drawn from 3 distinct consumer segments viz, College going students Service class Businessman Slide 5: SAMPLING SIZE: 25 College going students. 25 Service class people. 25 Businessmen SAMPLING MEDIA: Information from sampling units was gathered personally using questionnaires. FACTORS INFLUENCING PURCHASE DECISION : FACTORS INFLUENCING PURCHASE DECISION BRAND PREFERENCE : BRAND PREFERENCE RECOMMENDATIONS : RECOMMENDATIONS For IDEA improve connectivity. Customer care services should be improved for HUTCH subscribers. Post paid subscribers complained about overcharging from them. AIRTEL continue providing value added services. TATA INDICOM concentrate on building Brand Image. PROBLEMS DURING THE SURVEY : PROBLEMS DURING THE SURVEY Meager Secondary data. Primary data collection problems. Slide 10: THANK YOU

Add a comment

Related presentations

Related pages

india-cellular.com - All about Mobile Phones in India

All about Mobile Phones in India - mobile price list India, Microsoft Lumia 950, Lumia 950 XL, Google Nexus 6P, Google Nexus 5X, HUAWEI Honor7 smartphone ...
Read more

Tejas Article : Issues in Cellular Services in India : A ...

The cellular services industry in India has grown at a scorching pace in the last ten years, to become one of the fastest growing mobile services market in ...
Read more

Mobile network operators of India - Wikipedia, the free ...

Mobile network operators of India. List of top mobile operators of India as on 05 June 2016: Rank Operator's ... Idea Cellular: GSM, EDGE, HSPA+,LTE: 174.6:
Read more

Cellular Services in India - indiacom.com

Cellular Services in India. Get Name, Address and Contact details for Cellular Services in India
Read more

Cellular Services in India - Infoisinfo

Cellular Services in India, business, telephone numbers and Offers from Cellular Services in India
Read more

Telecommunications in India - Wikipedia, the free encyclopedia

For cellular service two service providers were allowed per circle and a 15 years licence was given ... offering broadband services in India as of 31 May ...
Read more

Cellular Services in Nagpur, India

Cellular Services in Nagpur, India. Get Name, Address and Contact details for Cellular Services in Nagpur, India
Read more

10 top telecom service providers in India - Rediff.com ...

Idea was the first cellular service provider to launch General Packet Radio ... It is the first company to launch CDMA mobile services in India.
Read more

Cellular Services - India.com

Get latest & exclusive Cellular Services news updates & stories. Explore photos & videos on Cellular Services. Also get news from India and world including ...
Read more