CellBreaker - Carolina Challenge Semi-Finals Pitch 2014

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Information about CellBreaker - Carolina Challenge Semi-Finals Pitch 2014

Published on March 6, 2014

Author: JonathanColgan

Source: slideshare.net


CellBreaker gets consumers out of cell phone contracts and once freed, refers them to better carriers. This is CellBreaker's semi-finals pitch for the 2014 Carolina Challenge.

February 11, 2014 CellBreaker 1

Team CEO CTO Developer Developer Designer Sales Product Code Code Image 2

Problem “Like the Hotel California.” - WSJ 3

Market 326 million cell subs in US 79% in contract 19% annually want to switch but don’t 8% (26 million) don’t due to $350/line ETFs

Business Opportunity ARPU SAM Worth $35-72 26 million $.9-1.9 billion 79% in contract 19% annually want to switch but don’t 8% (26 million) don’t due to $350/line ETFs

Key Insight In certain contexts, computers are as effective but far more efficient at doing legal work than humans. Cell contracts are one example. 6

Solution CellBreaker’s software automates the repeatable legal work of breaking contracts. 7

How it Works 1. Price increase 2. Terms change 3. Performance deficiency 8

How it Works 9

How it Works Switch to new carrier of your choice 7 days after Breaker purchase. 10

Value Proposition We Break contracts in 7 days, and consumers pay no ETFs. Our solution is faster, cheaper, and easier. 11

Timeline History of CellBreaker Apr 2013 Jul 2013 Feb 2014 GW Labs Invite Beta Product Stage 2 Product May 2013 Customer Development As seen on: Jan 2014 Stage 1 Product

Milestones 6 Months - Stage 3 - 5K Leads - Patent IP 12 Months - Stage 4 - 10K Leads - PR (i.e. WSJ) 18 Months - New Verticals - 15K Leads - White Label 13

Freedom. Paint your face. Source: Gibson, M., et al. . . Paramount Pictures Corporation. (2000). Braveheart. Hollywood, CA: Paramount. 14

@unc_challenge March 5, 2014 Semi-Finals Pitch by @JonColgan & Jules Hill CellBreaker.com @CellBrkr 15

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