Celebrity Branding

50 %
50 %
Information about Celebrity Branding
Career

Published on January 27, 2009

Author: theloop21

Source: slideshare.net

Description

A look a some celebs who have made a real, concrete brand for themselves.

BRANDING These celebrities figured it out.

Oprah Winfrey Photo from Alan Light

Worth:$275 million Gigs: TV talk show host, publisher, producer, actress Her Brand: Vulnerability. She shows that she’s just as vulnerable as her audience. She talks about her weight and her makeup, and she cries and let’s people see her human side. On her resume: The Oprah Winfrey Show Oprah Winfrey Network Harpo Productions O Magazine XM Satellite Radio (three-year $55 million deal)

Beyonce Knowles

Worth:$80 million Gigs: singer, actress Her Brand: Her craft. She’s truly defined her brand as an artist. When people think of Beyonce, even though she does other things, they think first of her voice and creativity. On her resume: House of Dereon clothing line Endorsements from L'Oreal, American Express, Pepsi

Jay-Z

Worth:$82 million Gigs: rapper, entrepreneur His Brand: Jay-Z’s brand is that he is a music business icon and represents the business of music, not just the craft or style or current trend. On his resume: Co-funder and previously owner of Rocafella Records and RocaWear apparel Live Nation, a $150 million dollar, 10-year recording, touring and merchandising deal 40/40 clubs New Jersey Nets team (part-owner) Endorsements for Hewlett Packard

Sean “P. Diddy” Combs

Worth:$35 million Gigs: rapper, entrepreneur, fashion designer His Brand: There was a time when he was known for his craft but he has diversified his brand. He is known as an entrepreneur living his dream. On his resume: Sean John clothing line, perfume/cologne, shoes Bad Boy records Endorsements for Cirque Vodka

Kobe Bryant Photo by WDPG Share

Worth: $39 million Gigs: sports icon His Brand: He is a sport icon even though he’s had a lot of challenges. If you ask any 15 year old, they would say he’s the greatest thing ever — his brand has held. On his resume: Endorsements for Vitamin Water, Nike and Sony

Kimora Lee Simmons

Gigs: fashion icon His Brand: Fashion, because she’s taken her modeling to the next level. She’s known for being fabulous and larger than life. On his resume: Phat Fashions (rights were sold for $140 million in 2004) Simmons Jewelry Co. Has her own Barbie Doll Wrote a book, Fabulousity Had a TV show, Life in the Fab Lane (it has recently been cancelled.)

Add a comment

Related presentations

Related pages

Celebrity branding - Wikipedia, the free encyclopedia

Celebrity branding can take several different forms, from the appearance of a celebrity in advertisements for a product, service or charity, to a celebrity ...
Read more

Celebrity Branding Agency

Personal Branding Experts, Personal Branding and Brand Agency
Read more

Celebrity Branding You | Just another WordPress weblog

About Celebrity Branding You™ Celebrity Branding You™ laser focuses on one of the most profound, yet simple, business concepts that will revolutionize ...
Read more

Celebrity Branding: Artist Development in der Musikbranche ...

Sharam Sadeghi - Celebrity Branding: Artist Development in der Musikbranche jetzt kaufen. Kundrezensionen und 0.0 Sterne. Wirtschaft / Werbung…
Read more

Celebrity Branding® Agency

Celebrity Branding® Agency, Winter Park, Florida. 16,151 likes · 190 talking about this. The Celebrity Branding® Agency is a multi-media, marketing and...
Read more

Celebrity Branding | AdvertisingCrossing.com

Celebrity Branding Can Be Divided Into Five General Categories Testimonial, Imported, Invented, Observer And Harnessed. Some Think Celebrity Branding Is ...
Read more

Celebrity Branding

The Celebrity Branding who promise to help you to become a BRANDED CELEBRITY that carries HIGH AUTHORITY and to be seen as an EXPERT in your field, ...
Read more

Celebrity Marketing | SUCCESS Magazine | What Achievers Read

What Reality TV Stars Can Teach Us About Branding, Marketing and Building an Audience
Read more

Branding Services | Celebrity Branding Agency

Become the Recognized Celebrity Expert® In Your Field! From beginning the year with 40 amazing clients and their spouses and friends at the 2012 Grammy
Read more

Celebrity Branding - Times News Today

Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status ...
Read more