Published on January 27, 2009
BRANDING These celebrities figured it out.
Oprah Winfrey Photo from Alan Light
Worth:$275 million Gigs: TV talk show host, publisher, producer, actress Her Brand: Vulnerability. She shows that she’s just as vulnerable as her audience. She talks about her weight and her makeup, and she cries and let’s people see her human side. On her resume: The Oprah Winfrey Show Oprah Winfrey Network Harpo Productions O Magazine XM Satellite Radio (three-year $55 million deal)
Worth:$80 million Gigs: singer, actress Her Brand: Her craft. She’s truly defined her brand as an artist. When people think of Beyonce, even though she does other things, they think first of her voice and creativity. On her resume: House of Dereon clothing line Endorsements from L'Oreal, American Express, Pepsi
Worth:$82 million Gigs: rapper, entrepreneur His Brand: Jay-Z’s brand is that he is a music business icon and represents the business of music, not just the craft or style or current trend. On his resume: Co-funder and previously owner of Rocafella Records and RocaWear apparel Live Nation, a $150 million dollar, 10-year recording, touring and merchandising deal 40/40 clubs New Jersey Nets team (part-owner) Endorsements for Hewlett Packard
Sean “P. Diddy” Combs
Worth:$35 million Gigs: rapper, entrepreneur, fashion designer His Brand: There was a time when he was known for his craft but he has diversified his brand. He is known as an entrepreneur living his dream. On his resume: Sean John clothing line, perfume/cologne, shoes Bad Boy records Endorsements for Cirque Vodka
Kobe Bryant Photo by WDPG Share
Worth: $39 million Gigs: sports icon His Brand: He is a sport icon even though he’s had a lot of challenges. If you ask any 15 year old, they would say he’s the greatest thing ever — his brand has held. On his resume: Endorsements for Vitamin Water, Nike and Sony
Kimora Lee Simmons
Gigs: fashion icon His Brand: Fashion, because she’s taken her modeling to the next level. She’s known for being fabulous and larger than life. On his resume: Phat Fashions (rights were sold for $140 million in 2004) Simmons Jewelry Co. Has her own Barbie Doll Wrote a book, Fabulousity Had a TV show, Life in the Fab Lane (it has recently been cancelled.)
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