CD package pitch

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Information about CD package pitch
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Published on March 8, 2014

Author: AlexandraNa


Etta Bond – Ask me to stay Proposal JAZZ AND ALEX

One of the first features that my partner and I discussed was the aspect of our CD. As the artist we picked is still underground, we decided to put up a collage with other artists that share the same style as ours. As a result, we established that the genre of our CD is going to be dance, as the music will represent the youth culture. In order to portray the energy of the youth, we also decided that our album should be extremely colourful and less dramatic. For instance, we decided to construct a similar look to the cover CD of Katy B, Elle Varner and Tinashe. We also decided for our picture to portray the artist posing in a medium close shot. Additionally, our photo-shoot location will be the studio, mainly because we think that it will look much more professional, however we could incorporate a more colourful and interesting backdrop. As final product will look extremely colourful due to photoshop manipulation, we are also thinking for our photographs to be in black and white, mainly because we believe that a monochromatic image would allow the colours in photoshop to blend with the picture much more nicely.

Studio vs. Location

As we decided that the cover of the CD should be colourful, we tried to imitate the style of Elle Varner and Katy B. We therefore decided to do a test run with a couple photographs that we have to see if our plans are plausible. The result was positive and we are thinking that this style fits our artist perfect. Although the art of her album is based on cartoons, we also notice her preference towards colourful imagery, and thus we believe it would represent both her style and her music perfectly.

These are the font ideas we have for our album art. We are going for a simple font however we want it to be creative at the same time. We are thinking of having the font in capital letters to create a bold effect to show the status of the artist.

Album art layout

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