Cavazza Iab Chile 2008

67 %
33 %
Information about Cavazza Iab Chile 2008
Business & Mgmt

Published on November 20, 2008

Author: ravcl



Fred Cavazza en el seminario IAB Chile 2008

About me • Frederic CAVAZZA • 35 • Paris • 10+ in web business • Independent consultant

Did you say ‘social’?

Everybody as something to say You cannot hide anymore

Meet the long LONG tail People is the medium

Social media landscape Publication platforms Sharing MOG platforms Social Virtual media Social Worlds Networks Micro- Lifecast publication Facebook is just one of them

About Social Networks

Key characteristics of Social Networks • Profiles • Friends • Groups Every service can be socialized

Social Networks Hype Cycle Visibility Technology Peak of Trough of Slope of Plateau of Time Trigger Inflated Disillusionment Enlightenment Productivity Expectations The wheel keeps turning

Brands and Social Networks Every brand can play in the social field

Social Networks issues • Behavioral targeting • Profitability • Commoditization It’s hard to find the sweet spot

Trend #1: Interoperability Data Portability Data Availability Open Social Facebook Connect Google Friend Connect Privacy is the real issue

Trend #2: Niche Social Networks Small is the new Big

Trend #3: Mobile Toward interoperable niche mobile social networks?

About Virtual Worlds

Key characteristics of Virtual Worlds • Avatars • Virtual Places • Virtual Currency Every service can be virtualized

Virtual Worlds Hype Cycle Visibility Technology Peak of Trough of Slope of Plateau of Time Trigger Inflated Disillusionment Enlightenment Productivity Expectations The wheel always keeps turning

Brands and Virtual Worlds Every brand can play in the virtual field

Virtual Worlds issues • Scalability • Audience fragmentation • Interoperability Virtual Worlds need a technical revolution

Trend #1: Sophistication Update (strongly) needed

Trend #2: Mobilization Update (strongly) needed

Trend #3: Sociabilisation + = + = Toward virtual social platforms

Trend #4: Googlization The first step to a 3D Web

What will be the next big thing?

Sex is the next big thing What else?

What will be the 2 nd next big thing?

Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving

I play, you play, they play 5 10 15 20 30 40+ Each segment can be targeted

If you don’t find a game for you, then build one UGG has a huge potential

I pay, you pay, they charge Game is serious business

What you have to remember

Content is commodity You have to provide more than content

Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged

If you don’t engage, they won’t respond There are many ways to engage

Questions? • To contact me: – – – – Skype:FredCavazza – – – – – – – – – – – – – – – – – – – – – SURL:Fred Cardozo

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Internet Architecture Board

Charter of the Internet Architecture Board (IAB), RFC 2850, May 2000; IAB Technical Comment on the Unique DNS Root, ... Minutes 2008. IAB Minutes 2008-01-09;
Read more

Welcome | Sub-Antarctic Biocultural Conservation Program

Welcome to the official website for the International ... (IAB) encourage student ... 2008 "Science and Practice of Ecology and Society Award" given to the ...
Read more

TrendONE Trend-Challenge @ IAB Chile - YouTube

TrendONE Trend-Challenge @ IAB Chile ... By Nils Müller & Sebastian Raßmann in Santiago De Chile, July ... Trendjourney in Istanbul 2008 ...
Read more

2008 Cavazza Capitel Santa Libera, Recioto di Gambellara ...

Stores and prices for '2008 Cavazza Capitel Santa Libera, Recioto di Gambellara Classico DOCG, Italy'.
Read more

Unternehmensgründungen im internationalen Vergleich ...

4 IAB-Kurzbericht 15/2009 land bei etwa einem Drittel. Es ist deshalb erstaunlich, dass 2008 knapp die Hälfte (45%) der Gründungsak-tivitäten von Frauen ...
Read more

Vouchers, Caseworkers, and the Reform: Public Training ...

Vouchers, Caseworkers, and the Reform: ... 2008 Abstract This paper ... from large-scale programs in Chile or New Zealand—seems to be that
Read more


2008- pabcon_masters-santiago,chile--quarterfinals ... 12 frames with iab las vegas ... bowling-santiago,chile-2008 ...
Read more

Personen | IAB

Informationen zu den Mitarbeitern des IAB. ... Dr. Holk Stobbe hat an der Universität Göttingen und der Universidad de Chile ... Von 2008 bis 2009 war ...
Read more

FY 2008 International Affairs (Function 150) Budget ...

Summary and Highlights of the 2008 International Affairs (Function 150) Budget Request.
Read more