Cavazza Iab Chile 2008

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Information about Cavazza Iab Chile 2008
Business & Mgmt

Published on November 20, 2008

Author: ravcl

Source: slideshare.net

Description

Fred Cavazza en el seminario IAB Chile 2008

FredCavazza.net

About me • Frederic CAVAZZA • 35 • Paris • 10+ in web business • Independent consultant FredCavazza.net

Did you say ‘social’? FredCavazza.net

Everybody as something to say You cannot hide anymore FredCavazza.net

Meet the long LONG tail People is the medium FredCavazza.net

Social media landscape Publication platforms Sharing MOG platforms Social Virtual media Social Worlds Networks Micro- Lifecast publication Facebook is just one of them FredCavazza.net

About Social Networks FredCavazza.net

Key characteristics of Social Networks • Profiles • Friends • Groups Every service can be socialized FredCavazza.net

Social Networks Hype Cycle Visibility Technology Peak of Trough of Slope of Plateau of Time Trigger Inflated Disillusionment Enlightenment Productivity Expectations The wheel keeps turning FredCavazza.net

Brands and Social Networks Every brand can play in the social field FredCavazza.net

Social Networks issues • Behavioral targeting • Profitability • Commoditization It’s hard to find the sweet spot FredCavazza.net

Trend #1: Interoperability Data Portability Data Availability Open Social Facebook Connect Google Friend Connect Privacy is the real issue FredCavazza.net

Trend #2: Niche Social Networks Small is the new Big FredCavazza.net

Trend #3: Mobile Toward interoperable niche mobile social networks? FredCavazza.net

About Virtual Worlds FredCavazza.net

Key characteristics of Virtual Worlds • Avatars • Virtual Places • Virtual Currency Every service can be virtualized FredCavazza.net

Virtual Worlds Hype Cycle Visibility Technology Peak of Trough of Slope of Plateau of Time Trigger Inflated Disillusionment Enlightenment Productivity Expectations The wheel always keeps turning FredCavazza.net

Brands and Virtual Worlds Every brand can play in the virtual field FredCavazza.net

Virtual Worlds issues • Scalability • Audience fragmentation • Interoperability Virtual Worlds need a technical revolution FredCavazza.net

Trend #1: Sophistication Update (strongly) needed FredCavazza.net

Trend #2: Mobilization Update (strongly) needed FredCavazza.net

Trend #3: Sociabilisation + = + = Toward virtual social platforms FredCavazza.net

Trend #4: Googlization The first step to a 3D Web FredCavazza.net

What will be the next big thing? FredCavazza.net

Sex is the next big thing What else? FredCavazza.net

What will be the 2 nd next big thing? FredCavazza.net

Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving FredCavazza.net

I play, you play, they play 5 10 15 20 30 40+ Each segment can be targeted FredCavazza.net

If you don’t find a game for you, then build one UGG has a huge potential FredCavazza.net

I pay, you pay, they charge Game is serious business FredCavazza.net

What you have to remember FredCavazza.net

Content is commodity You have to provide more than content FredCavazza.net

Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged FredCavazza.net

If you don’t engage, they won’t respond There are many ways to engage FredCavazza.net

Questions? • To contact me: – fredcavazza@gmail.com – fredcavazza@yahoo.fr – fredcavazza@hotmail.com – Skype:FredCavazza – www.FredCavazza.net – www.MediasSociaux.com – www.VirtualWorldsNews.fr – www.RichCommerce.fr – www.InterfacesRiches.fr – www.SimpleWeb.fr – www.Entreprise20.fr – Twitter.com/fredcavazza – FriendFeed.com/fredcavazza – Plurk.com/fredcavazza – del.icio.us/fredcavazza – Seesmic.com/fredcavazza – Ziki.com/fredcavazza – ClaimID.com/fredcavazza – www.slideshare.net/fredcavazza – www.linkedin.com/in/fredcavazza – www.xing.com/profile/Frederic_CAVAZZA – www.facebook.com/profile.php?id=500200859 – www.orkut.com/Profile.aspx?uid=9052674536295331899 – mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA – SURL:Fred Cardozo FredCavazza.net

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