Published on July 29, 2009
Causing Mass Collaboration
Why should we care? Outcomes People Tools Organization OPTO 10 What’s next? Our next 30min
How many of us work for Google?
How we made Amazon $2.7 billion in 2008 Was this review helpful? YesNo
Craiglist.org approved ads let us be editors How do 35 people work with 50,000,000 users each month
Work inside versus outside the organization
Suppliers as part of the organization is not new
Inviting everyone into the organization is new
Why should I care? People Tools Organization OPTO 10 What’s next? Outcomes
50 example outcomes from Mass Collaboration 12 are clear market leaders
12 are clear market leaders 9 improved economics of a process 12built better products/features 7 built better communications 9 built a large, growing community 50 example outcomes from Mass Collaboration
Growth through Mass Collaboration April 2009: 1,250,000,000 Blog pages viewed on Wordpress.com May 2006: 0
More ideas from Mass Collaboration 5,000creatives = +
Mass Collaboration with no budget
Why should I care? Outcomes Tools Organization OPTO 10 What’s next? People
What do people want? Money Meaning “Egoboo” Social Time
Just listen Gordon Paddison Stradella Road [Online] people are clear about what they want
1/9/90 idea ratings, comments most viewed
Economic value from non-economic currency
How To: Jovoto
A different way to create and sell ideas Full time: 10 people Founded: 2007 Profitable Community Size: Over 5,000 creatives Clients Include:
Some submit ideas (1-9-90)
Many more vote (1-9-90)
It’s not all about the Money
Economic value from Karma
Why should I care? Outcomes People Organization OPTO 10 What’s next? Tools
If we solve it out they will come
The best tool is one that Craig Newmark founder Craigslist.org people want to use people will use is simple involves honest dialogue changes in response to that dialog
Why so serious?
Make communication scaffolding
Make application scaffolding
Learn from data shadows
How To: Wordpress
Open source for business, fun and profit Full time: 36 people Founded: Wordpress 2003, Automattic Inc. 2005 Community Size: Over 200,000,000 readers Clients include: Almost 7,000,000 bloggers
Communication scaffolding for developers
Application scaffolding for designers
Data shadows to see who needs help
Let people Kvetch to respond to change
Engineer happiness Raanan Bar-Cohen Automattic We have no marketing and no product people, we invest in Happiness Engineers
Why should I care? Outcomes People Tools OPTO 10 What’s next? Organizing
Begin with alignment Jake McKee Community Guy formerly of Lego The organization gets what they want and the community gets what they want. Everyone goes home happy.
Embrace letting go Jeff Jarvis Buzzmachine You win when you lose control.
Embrace letting go
Decide how to decide
Don’t feed the trolls
How To: SOUR
Why should I care? Outcomes People Tools Organization What’s next? OPTO 10
Evaluate People Understand what your stakeholders want What types of tasks can they contribute? (remember 1-9-90) Create non-economic currencies
Evaluate Tools Understand what your stakeholders want What types of tasks can they contribute? (remember 1-9-90) Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows
Evaluate Organization Understand what your stakeholders want Design tasks around1-9-90 contribution model Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows Align community & organizational interests Embrace letting go Decide how to decide Don’t feed the trolls
Why should I care? Outcomes People Tools Organization OPTO 10 What’s next?
Who owns the Outcome? VS Open Source Some Rights Reserved Patents All Rights Reserved
Do and learn
Using the framework on the framework Please join us to make it better at www.colaboratorie.org
We are not customersWe are collaborators
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Causing Mass Collaboration - Free download as PDF File (.pdf) or read online for free.
The video Thesis: Causing Mass Collaboration published by Berlin School of Creative Leadership is about Thesis Video ( Shaun Abrahamson)
Shaun Abrahamson This 20-30 minute presentation with slides summarises the themes central to Shaun's thesis, 'Causing Mass Collaboration' 2009.
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