Causing Mass Collaboration

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Information about Causing Mass Collaboration
Business

Published on July 29, 2009

Author: mutopo

Source: slideshare.net

Causing Mass Collaboration

Why should we care? Outcomes People Tools Organization OPTO 10 What’s next? Our next 30min

How many of us work for Google?

How we made Amazon $2.7 billion in 2008 Was this review helpful? YesNo

Craiglist.org approved ads let us be editors How do 35 people work with 50,000,000 users each month

Work inside versus outside the organization

Suppliers as part of the organization is not new

Inviting everyone into the organization is new

Why should I care? People Tools Organization OPTO 10 What’s next? Outcomes

50 example outcomes from Mass Collaboration 12 are clear market leaders

12 are clear market leaders 9 improved economics of a process 12built better products/features 7 built better communications 9 built a large, growing community 50 example outcomes from Mass Collaboration

Growth through Mass Collaboration April 2009: 1,250,000,000 Blog pages viewed on Wordpress.com May 2006: 0

More ideas from Mass Collaboration 5,000creatives = +

Mass Collaboration with no budget

Why should I care? Outcomes Tools Organization OPTO 10 What’s next? People

What do people want? Money Meaning “Egoboo” Social Time

Just listen Gordon Paddison Stradella Road [Online] people are clear about what they want

1/9/90 idea ratings, comments most viewed

Economic value from non-economic currency

How To: Jovoto

A different way to create and sell ideas Full time: 10 people Founded: 2007 Profitable Community Size: Over 5,000 creatives Clients Include:

Some submit ideas (1-9-90)

Many more vote (1-9-90)

Encouragement

More ideas

Interaction

It’s not all about the Money

Economic value from Karma

Why should I care? Outcomes People Organization OPTO 10 What’s next? Tools

If we solve it out they will come

The best tool is one that Craig Newmark founder Craigslist.org people want to use people will use is simple involves honest dialogue changes in response to that dialog

Create unwork

Why so serious?

Make communication scaffolding

Make application scaffolding

Learn from data shadows

How To: Wordpress

Open source for business, fun and profit Full time: 36 people Founded: Wordpress 2003, Automattic Inc. 2005 Community Size: Over 200,000,000 readers Clients include: Almost 7,000,000 bloggers

Communication scaffolding for developers

Application scaffolding for designers

Data shadows to see who needs help

Let people Kvetch to respond to change

Engineer happiness Raanan Bar-Cohen Automattic We have no marketing and no product people, we invest in Happiness Engineers

Why should I care? Outcomes People Tools OPTO 10 What’s next? Organizing

Begin with alignment Jake McKee Community Guy formerly of Lego The organization gets what they want and the community gets what they want. Everyone goes home happy.

Embrace letting go Jeff Jarvis Buzzmachine You win when you lose control.

Embrace letting go

Decide how to decide

Don’t feed the trolls

How To: SOUR

Why should I care? Outcomes People Tools Organization What’s next? OPTO 10

Evaluate People Understand what your stakeholders want What types of tasks can they contribute? (remember 1-9-90) Create non-economic currencies

Evaluate Tools Understand what your stakeholders want What types of tasks can they contribute? (remember 1-9-90) Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows

Evaluate Organization Understand what your stakeholders want Design tasks around1-9-90 contribution model Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows Align community & organizational interests Embrace letting go Decide how to decide Don’t feed the trolls

Why should I care? Outcomes People Tools Organization OPTO 10 What’s next?

Who owns the Outcome? VS Open Source Some Rights Reserved Patents All Rights Reserved

Do and learn

Using the framework on the framework Please join us to make it better at www.colaboratorie.org

We are not customersWe are collaborators

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