Category review SUGAR january 2014 RO

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Information about Category review SUGAR january 2014 RO
Technology
sku

Published on February 18, 2014

Author: HiperCom

Source: slideshare.net

JANUARY 2014

JANUARY 2014 PIC = picture/insertion SNU = SHOPPER NEED UNIT SKU = SKU How do we count, taking as example the picture on the left: 1 PICT (picture/insertion) 3 SNU (we have 3 type of products, from 3 different families) 7 SKU ( 3 color cream, 3 shampoo, 1 shave face cream) Analyzed market: SUGAR ALL RETAILERS = 100% ALL BRANDS = 100% INDEX USED: PICT

JANUARY 2014 MARKETS ZAHAR TOS ZAHAR TOS LA PLIC ZAHAR PUDRA ZAHAR BRUN ZAHAR > 1 KG TOTAL SUGAR MARKET Jan 13 Jan 14 Promo Pressure Jan 13 V al. P I C V al. P I C % P IC SO V P I C 34 4 2 2 1 43 38 6 4 3 1 52 Jan 14 Evol. Jan 14 vs 13 SO V P I C 11,76% 79,07% 73,08% 50,00% 9,30% 11,54% 100,00% 4,65% 7,69% 50,00% 4,65% 5,77% 0,00% 2,33% 1,92% 20,93% 100,00% 100,00% P erc ent P ts -6,0 2,2 3,0 1,1 -0,4 (-)

JANUARY 2014 Retailers METRO SELGROS PENNY MARKET XXL MEGA DISCOUNT CARREFOUR CORA KAUFLAND REAL-HYPERMARKET BILLA CARREFOUR MARKET MEGA IMAGE PROFI LA DOI PASI UNICARM Total Retailers Jan 13 Jan 14 Promo pressure Jan 13 Jan 14 V al. P I C V al. P I C % P IC SO V P I C SO V P I C 4 4 2 2 5 3 6 3 5 5 3 1 43 6 8 1 3 6 6 4 5 5 2 1 2 3 52 50,00% 100,00% -50,00% 50,00% 20,00% 100,00% -33,33% -100,00% 0% 0% -33,30% 9,30% 9,30% 4,65% 4,65% 11,63% 6,98% 13,95% 6,98% 11,63% 11,63% 6,98% 11,54% 15,38% 1,92% 5,77% 11,54% 11,54% 7,69% 9,62% 9,62% 3,85% 1,92% 3,85% 200,00% 2,33% 5,77% 20,93% 100,00% 100,00% Evol. Jan 14 vs 13 P erc ent P ts 2,24 6,08 -2,73 1,12 -0,09 4,56 -6,26 -6,98 -2,01 -2,01 -3,13 1,92 3,85 3,44

JANUARY 2014 AGRANA ZAHARUL ORADEA METRO SANO VITA SRL LEMARCO OTHERS TOTAL Jan 14 Promo pressure Jan 13 Jan 14 Evol. SOV Jan 14 vs 13 V al. P I C PRODUCERS Jan 13 V al. P I C % P IC SO V P I C SO V P I C P erc ent P ts 25 5 1 2 10 43 21 7 6 1 6 11 52 -16,00% 40,00% 500,00% -50,00% 58,14% 11,63% 2,33% 4,65% 40,38% 13,46% 11,54% 1,92% 11,54% 10,00% 23,26% 21,15% 20,93% 100,00% 100,00% -17,75 1,83 9,21 -2,73 11,54 -2,10 (-)

JANUARY 2014 Coronita - Promotion calendar

JANUARY 2014

JANUARY 2014

JANUARY 2014 Market Analysis

JANUARY 2014

From 1 February 2013 2013 toJANUARY 2014 31 January 2014 Product Flash Analysis

From 1 February 2013 toJANUARY 2014 31 January 2014 Top 5 most promoted SKUs in sugar market and in all types of retailers (sorted by number of promotions)

Analysis from 1 February 2013 toJANUARY 2014 31 January 2014 CORONITA ZAHAR CRISTAL 1 KG This SKU was promoted 155 times from 1 February 2013 to 31 January 2014 in 16 Retailers, 6 different distribution channels. PROMO SEASONALITY intensive promo

Analysis from 1 February 2013 toJANUARY 2014 31 January 2014 MARGARITAR ZAHAR CRISTAL 1 KG This SKU was promoted 133 times from 1 February 2013 to 31 January 2014 in 17 Retailers, 6 different distribution channels. PROMO SEASONALITY intensive promo

JANUARY 2014 Thank you for your attention We remain at your disposal for further information or a live demo Florentina Vasile Leaflet Monitor Director Romania florentina.vasile@hiper-com.com +40 (0) 743 216 282 Follow us on social networks for more Markets Intelligence

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