Published on July 9, 2009
1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
CATALYSIS ABOUT US Create a Reaction. It’s not just a clever tagline for our name — of the trade and the media continue to evolve, our commitment it sums up our founding mission: to create results-driven marketing to innovation, collaboration, client service, and our founding campaigns for our clients. mission remains the same. Back in 1992, before anyone had ever heard the term “interactive Today we’re finding that the combination of evolving market marketing,” we believed that if we combined strategic vision, user- conditions and a dramatic increase in online customer interaction centric design, technology, and a passion for data, we could deliver is forcing marketers to pursue more intelligent marketing solutions, marketing campaigns that would produce measurable bottom-line giving us the opportunity to share our well-honed craft with a results for our clients. We still do. much broader range of clients. As a result, we’re reaching out to introduce our services to organizations like yours to see if there is Over the years, we’ve created and managed thousands of marketing an opportunity to help you meet today’s marketing challenges. campaigns for our industry-leading clients, using a combination of traditional and interactive marketing strategies. While the tools 1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
CATALYSIS OUR METHODOLOGY MEASUREMENT At Catalysis, we believe that you don’t just stumble upon world-class, bottom-line, results-delivering campaigns. Instead, DISCOVERY we carefully craft our successful campaigns through a disciplined approach to the discovery, strategy, execution, and analysis unique to each of our engagements. Throughout the entire project lifecycle, we measure constantly and ensure that each STRATEGY step informs the next. The resulting solutions consistently reflect what we have learned and are continually optimized in order to meet our clients’ performance goals. EXECUTION & ANALYSIS 1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
CATALYSIS OUR APPROACH We treat every engagement as if it’s the most important project assessing the situation, getting to know the players, and determining we’ll ever do, because we know that we’re only ever considered how best to add value. as good as our last effort. As a result, we’ve been in business for over If you don’t already have a team, that’s OK too. Catalysis is a 16 years thanks to generous word-of-mouth client recommendations. full-service marketing agency with a complete staff of professionals As your partner, Catalysis will ask the tough questions and make ready to manage a wide range of marketing needs. Our team is sure that we set the right goals before proposing a marketing constantly discovering the best way to deliver solutions to complex strategy. You can be confident that we’re constantly striving to challenges and we nurture a robust network of outside professionals raise the bar to new levels. to supplement our already diverse skill set, if necessary. Whether you already have an in-house marketing and design team Catalysis project managers maintain proactive communication or are working with other professional agencies, we’re adept at with our clients, respond timely to requests for information, and consider it their mission to exceed your expectations. 1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
SHOWCASE OUR WORK The following pages contain select samples of work we’ve completed for some of our exciting and innovative clients. The opportunity to work with companies who value actionable results and visibility into the effectiveness of their marketing is what fuels our fire. If you don’t see something relevant to your needs here, let’s discuss your specific situation so we can show you our capabilities. 1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
SHOWCASE BRAND ENHANCEMENT STARFIRE SPORTS Starfire Sports is a successful nonprofit, youth-focused organization with world-class athletic facilities just south of Seattle. As Starfire drives additional expansion and seeks awareness to gain more community support, the organization needs a scalable, flexible website and the administrative tools that allow users to create, edit, and post new event details and schedules. CMS TOOL Catalysis evaluated the nonprofit organizational objectives and existing website-user requirements and aligned potential solutions within their budgetary guidelines. After careful collaboration with Starfire stakeholders, Catalysis delivered a customizable toolset and professional Web property that enables Starfire to attract additional support and participation while navigating its rapid growth. 1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
SHOWCASE PRODUCT LIFECYCLE TRANSPARENCY STARBUCKS The Starbucks “From Bean to Bag, The Stories of Our Coffee” project was a proof-of-concept created as an effort to strengthen customer loyalty and foster a sense of trust by enabling an instant mobile connection between the customer and the coffee they were enjoying. The campaign was executed as an SMS/Mobile browser-based gateway into the full lifecycle of a specific coffee bean. To learn about the coffee they were enjoying, consumers would text a code to Starbucks to learn about their beverage. Customers would learn about the history of their coffee beverage, what types of beans it contains, as well as receive special information about bean/beverage pairings, information on coffee events customized to their Starbucks store, and other relevant information on Starbucks corporate social responsibility, or sustainability programs. 1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
SHOWCASE CRM DESIGN, EXECUTION AND MEASUREMENT MICROSOFT WINDOWS The client wanted to create a stronger online experience for the Windows brand and share the world of possibilities that exist by living “life without walls.” Crispin Porter + Bogusky (CP+B), created and launched the “Real PC” campaign under the Windows Life Without Walls brand umbrella. As a trusted partner with the experience and authority to build fully integrated CRM campaigns within Microsoft’s network, Catalysis was asked by CP+B to design and manage all registration and communication aspects of the campaign. This included user registration, email communication, user- experience consulting, privacy and compliance issues, as well as advanced campaign analytics. Supplementing the campaign analysis, Catalysis implemented an online dashboard that summarized the full suite of campaign metrics. 1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
SHOWCASE CONNECTED HYBRID MARKETING MICROSOFT SQL SERVER The Microsoft “Heroes Happen Here” global product-launch events spotlighted the release of Windows Server 2008,Visual Studio 2008, and SQL Server 2008 beginning in February 2008. Due to production delays, the delivery date of SQL Server was pushed back until the third quarter of 2008. Catalysis advised Microsoft that this delay provided an opportunity to strengthen its relationship with its customers by delivering connected traditional and digital communications to the global audience of interested launch event attendees until the product shipped. Catalysis defined the messaging framework, physical distribution plan, and complex information architecture required to deliver the cadenced communication campaign that maintained customer enthusiasm and ultimately increased customer satisfaction during the launch delay. 1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
SHOWCASE CUSTOMER ENGAGEMENT MICROSOFT OFFICE In an effort to increase user satisfaction with the Office suite of products, Microsoft partnered with Catalysis to design and integrate a solution that would trigger specific content delivery to existing Office customers at the appropriate stage of their product lifecycle. To date, we’ve delivered an 86% increase in customer enrollment and achieved an average 47% increase in customer engagement. These highly engaged Office customers have become product “champions” by consuming and virally sharing the most relevant product details with their own social networks. 1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
SHOWCASE SOCIAL PLATFORM APPLICATION DEVELOPMENT AND CUSTOM CMS BLINGO BLANGO Blingo Blango is designed to become a social network platform and gift management solution connecting action sports enthusiasts of all ages with the stuff they really want. Blingo Blango is targeting a common thread between pre-employed youth that want to discover, upload, create, and share their ultra specific lifestyle products and content with the gift buyers in their life. Catalysis was asked to deliver working user interface concepts based upon a complex relational model.This concept required sound information architecture and web services that crawl the Web for user relevant product details that are compiled and returned to the Blingo Blango gift list and purchasing environment. These features along with a complex sponsor and advertising content management system allowed Blingo Blango to win additional funding from a multi-national corporation interested in extending the unique business model and feature set. 1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
OUR SERVICES STRATEGY AND PLANNING CREATIVE TECHNICAL DEVELOPMENT • Websites • User-experience consulting and design • Dynamic/role-based ecommerce • CDs and DVDs • Website design • Content management systems • Campaign design • CD/DVD design • Information architecture • Email marketing • Copywriting and editing • Web services • Rich internet application development • Rich internet application development • CRM design PRIVACY AND SECURITY • Campaign and web analytics • Application and data security architecture DATA AND ANALYTICS • Online demos and surveys • Customer data security • Campaign and web analytics • Customer privacy compliance management • Multivariate testing DIGITAL EXECUTION • Secure ecommerce platforms • Database design, implementation, and • Ecommerce warehousing services • Email marketing • Campaign conversion, user profiling, and • Online communities ROI optimization • CRM design, execution, and management • Coupon code generation, redemption, and conversion 1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000
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Catalysis is a Seattle based digital marketing agency. We connect your audience with engaging digital experiences.
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