Published on March 11, 2014
JUNE 2-3, 2011 MILLENNIUM BROADWAY HOTEL NEW YORK CITY
Welcome Doing more with less is always a challenge for market research companies. Often it is the realm of technology which is eyed to provide innovative solutions that improve efficiency, render more impressive deliverables and support client service. And it is this conference which our industry has relied upon for the past sixteen years to supply objective, practical tech-based solutions as well as a valuable glimpse toward the methods and modalities which stand to be the future foundation of the industry. The drive to reach consumers at any time and in any place has prompted a flurry of activity in mobile device applications – and that trend will be well represented here on the Hudson Theatre stage. We’ll also keep pace with what’s happening in MROCs, sampling, and social media research and provide advice on tools and techniques to help you on the operations side. As always, the opportunity to discuss these and other emerging technology issues with your peers – during sessions and at breaks and meals – makes this among our most popular events. We appreciate the interest and involvement of all who submitted papers. We thank our many exhibitors and sponsors, many of which have loyally supported this conference each June for more than a decade. Welcome to New York and the future of technology in market research. Technology Conference Committee Tony DiPonio, Senior Vice President, Information Systems, Market Strategies International; Co-Chair Tim Macer, Managing Director, meaning limited; Co-Chair Christian Super, Senior Vice President Information Delivery Solutions, Ipsos Michael Webster, Vice President, Technology, Burke, Inc. Antonio A. Yenidjeian, CIO Global, Lightspeed Research JUNE 2-3, 2011 | MILLENNIUM BROADWAY HOTEL | NEW YORK CITY
PROGRAM AT A GLANCE JUNE 2-3, 2011 | NEW YORK CITY PROGRAM AT A GLANCE JUNE 2-3, 2011 | NEW YORK CITY DAY I: Thursday, June 2, 2011 8:00 a.m. Registration and Continental Breakfast with Exhibitors 8:45 a.m. Welcoming Remarks • Tony DiPonio, Senior Vice President, Information Systems, Market Strategies International; Conference Co-Chair 9:00 a.m. The State of Technology in Market Research • Tim Macer, Managing Director, meaning limited; Conference Co-Chair 9:35 a.m. The Darkside to Crowdsourcing in Online Research Communities • Niels Schillewaert, Managing Partner, InSites Consulting 10:15 a.m. Break with Exhibitors 10:45 a.m. Market Research Online Communities (MROCs) – Panel Discussion • Theo Downes-Le Guin, Chief Research Officer, Market Strategies International; Session Moderator • Greg Heist, Vice President, Research Innovation & Technology, Gongos Research, Inc. • Jane Mount, President, Digital Research, Inc. • Derek Sawchuk, Manager, Marketing, Itracks • Bonnie Sherman, Vice President, Custom Panel Development, Decipher • Monique Morden, President, Global Partner Program & COO, National Panels, Vision Critical 12:10 p.m. Dashboards – The New PowerPoint? • Ken Brewster, Director, U.S. Operations, E-Tabs Limited 12:45 p.m. Lunch sponsored by 2:00 p.m. Geo-Location-Triggered Survey Research: Using Mobile Panelists’ GPS Data to Trigger Survey Opportunities • Bob Fawson, Vice President, Online Services, Opinionology • Miles Wright, Senior Developer, Opinionology 2:35 p.m. Defragmenting Mobile Research: How to Successfully Combine the Wide Array of Available Mobile Tools to Create a Highly Effective Mobile Platform • Leslie Townsend, President, Kinesis Survey Technologies 3:10 p.m. Meeting Respondents on Their Home Turf: Evolving Mobile Research Methods That Work • Kristin Luck, President, Decipher 3:45 p.m. Break with Exhibitors 4:15 p.m. Migrating Mobile Research Software: A Case Study • Jeffrey Hunsberger, Senior Director, Software and Data Applications, ImpactRx Inc. • Peter Milla, Principal, Peter Milla Consulting 4:50 p.m. Project and Change Management • Brendan Light, Senior Vice President, Research & Strategy, BuzzBack Market Research • Sameer Inamdar, Senior Director, Datamatics Global Services
JUNE 2-3, 2011 | NEW YORK CITY 5:25 p.m. Adjournment, Day I 5:30 p.m. - Cocktail Reception 6:45 p.m. sponsored by DAY II: Friday, JUNE 3, 2011 8:00 a.m. Continental Breakfast with Exhibitors sponsored by 8:45 a.m. Opening Remarks • Tim Macer, Managing Director, meaning limited; Conference Co-Chair 9:00 a.m. Integrating Analysis of Online and Offline Qualitative Data • Theo Downes-Le Guin, Chief Research Officer, Market Strategies International 9:40 a.m. The Promise and Pitfalls of Social Media Listening • James Longo, Vice President, Research, Itracks • Amanda Durkee, Partner, Zanthus 10:15 a.m. Improving the Quality of Online Interviewing • JJ Klein, Chairman & CEO, Ocucom 10:50 a.m. Break with Exhibitors 11:20 a.m. Announcement of Conference Prize (iPad2) sponsored by 11:20 a.m. Reach for the Skies – And Find a Brighter Future for Market Research • Dave Suedkamp, Worldwide Leader SaaS, IBM 11:55 a.m. Comparison of Traditionally Sampled Respondents to a Sample of Respondents “Re-allocated” in a Survey Router • Nancy Brigham, Vice President, Respondent Access & Engagement Services, Ipsos Interactive Services • Lee Markowitz, Global Chief Research Officer, Ipsos Marketing 12:30 p.m. Closing Remarks • Tony DiPonio, Senior Vice President of Information Systems, Market Strategies International; Co-Chair • Tim Macer, Managing Director, meaning limited; Co-Chair 12:45 p.m. Conference Adjournment PROGRAM AT A GLANCE (Continued) Clipstream Survey® PREMIER SPONSOR
JUNE 2-3, 2011 | NEW YORK CITY PROGRAM DAY I: Thursday, June 2, 2011 8:00 a.m. Registration and Continental Breakfast with Exhibitors 8:45 a.m. Welcoming Remarks • Tony DiPonio, Senior Vice President of Information Systems, Market Strategies International; Conference Co-Chair Tony has more than 10 years experience in network and information systems design. He manages Market Strategies’ computer information systems infrastructure, data collection systems, portals and system development. Specifically, he is responsible for managing the company’s Wide Area Network (WAN) as well as all of its computing and Internet operations. Over the years, Tony has made substantial contributions to Market Strategies and its clients by developing the company’s Computer Assisted Telephone Interviewing (CATI) network information system and web-based interviewing system. He also manages a team of company-wide Information System employees. Tony volunteers his expertise as a member of the Systems Advisory Committee for The Children’s Center in Detroit. He earned a bachelor’s degree and an M.B.A. in computer systems from Eastern Michigan University. 9:00 a.m. The State of Technology in Market Research Challenged to reverse declining response rates, the market research industry has emerged from the recent economic maelstrom with an urgency to do things differently. In an effort to go to where their audience is, researchers are exploring new mobile applications, are delving deeper into proprietary panels and social media communities and are testing other so-called “good enough” technologies to extract insights from qualitative threads amongst consumers. What is showing promise and where do we go from here? • Tim Macer, Managing Director, meaning limited; Conference Co-Chair Tim is principal of meaning ltd, London, UK, where he works as an independent analyst and advisor on the application of technology to market and opinion research. He is Senior Visiting Fellow in market research and analytics at the University of Southampton. Tim is a frequent presenter at conferences around the world, and a prolific writer on the subject of survey technology, with over 180 software reviews published to date. He is the technology correspondent for Research magazine, a regular contributor to Quirk’s Marketing Research Review, and a member of the Editorial Advisory Board of the International Journal of Market Research. 9:35 a.m. The Darkside to Crowdsourcing in Online Research Communities The extent of social interaction and exchange of knowledge taking place in online communities makes them fertile ground for insights. While many studies have noted the effectiveness of such crowdsourcing, research has neglected a potential pitfall of this data collection method. Is there a decline in the quality of individual contributions over the course of time? Should researchers be wary of “brand fans” when recruiting for research communities? • Niels Schillewaert, Managing Partner, InSites Consulting Niels is Professor of Marketing at the Vlerick Management School and managing partner of InSites Consulting. At InSites Consulting he manages consulting and research projects and is Director of the ForwaR&D Lab department. Niels is an ISBM Research Fellow at Penn State University and his work has been published in leading scientific journals such as The Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, and The Journal of the Market Research Society.
JUNE 2-3, 2011 | NEW YORK CITY PROGRAM (Continued) 10:15 a.m. Break with Exhibitors 10:45 a.m. Market Research Online Communities (MROCs) – Panel Discussion MROCs have fast become a popular data collection tool, but questions abound: Are they a replacement for focus groups? What are the limitations? What technologies are being used to support them? Are marketplace tools effective and do they meet industry research standards? Is there special “glue” that needs to be developed to link disparate systems? These questions and others will be addressed in this interactive session. • Theo Downes-Le Guin, Chief Research Officer, Market Strategies International; Session Moderator Theo has spent more than 20 years in market and policy research, specializing in brand equity and new product development. Before merging with Market Strategies International, Theo co-founded Doxus, a research consultancy providing marketing and product strategy to leading technology corporations. Previously Theo managed market analysis and corporate brand research programs at Intel and various health policy survey programs at RAND. Theo holds a Master’s in applied social research from the University of Michigan and has published and presented on a variety of research topics including internet panel data quality, online qualitative research and sensitive question-asking. • Greg Heist, Vice President, Research Innovation & Technology, Gongos Research, Inc. As the Vice President of Research Innovation for Gongos Research, Greg is responsible for guiding the innovation strategy at the company. From white-board concepts to product development, Greg and his team ensure that technology and innovation support a primary role – to make the research process more engaging for consumers and more meaningful and powerful for corporations. A practitioner and moderator with over 16 years of research under his belt, Greg believes we are in the midst of an evolution in the way we conduct research, and he plans to help pave the way. As a speaker at industry events and author of work published in Quirk’s Marketing Research Review, Greg has examined how advanced platforms such as virtual shopping and online research communities are increasing respondent engagement, while providing customizable, forward-thinking solutions for clients. Greg received a B.S. in industrial administration from Kettering University, and an M.S. in humanistic and clinical psychology from the Michigan School of Professional Psychology. • Jane Mount, President, Digital Research, Inc. As President of DRI, Jane maintains responsibility for the operation of the company. DRI, the recipient of the 2010 EXPLOR Award, focuses on new media research techniques for various Fortune 500 organizations. Prior to joining DRI in 2000, Jane held research director positions with Nabisco, Philips Lighting Co., and Hannaford Bros. Co. Jane holds a B.S. from Lehigh University, and an M.B.A. from Seton Hall University. She has been an active member of the MRA, serving on the PRC review committee. Jane was trained in focus group moderating at RIVA and has written and presented often on the topic of MROCs. • Derek Sawchuk, Manager, Marketing, Itracks Derek is a dynamic marketing professional slightly obsessed with qual research, technology, social media and the future. He is the Marketing Manager at Itracks leading product management, product marketing, marketing communications and public relations. In addition, Derek manages several online forums including Oq (Online Qualitative Research: The Next Evolution) the largest group of its kind and was instrumental in launching the first community for online qualitative practitioners. • Bonnie Sherman, Vice President, Custom Panel Development, Decipher Bonnie has 15 years of experience in the market research industry, and is currently serving as Vice President, Custom Panel Development at Decipher. Prior to this, she was Senior Vice President at Ipsos
JUNE 2-3, 2011 | NEW YORK CITY PROGRAM (Continued) Interactive Services. In that role, she developed and managed Ipsos’ online panel business in North America, with responsibility for panel development and management, online operations, and the profitability of the business unit. Previously, Bonnie developed online panels for NFO/TNS. She earned a Ph.D. in social psychology from Princeton University. • Monique Morden, President, Global Partner Program & COO, National Panels, Vision Critical Monique has 20 years of experience conducting a broad range of consumer and public policy research in a variety of industries, including airlines, technology, workers’ compensation boards, health care, telecommunications and lotteries/gaming. Her expertise has recently focused on the development and provision of online qualitative and quantitative research methodologies. Monique has an MBA with a Specialization in Marketing from Simon Fraser University and a Bachelor of Science, Honours, from the University of Guelph. 12:10 p.m. Dashboards – The New PowerPoint? Client demands for slick online solutions are increasing. Dashboard technology offers advances in speed, power and flexibility. Still, the industry remains heavily reliant on PowerPoint and despite a growing number of alternatives, many seem reluctant to change. Is MR data really so different than BI data that we cannot risk using BI products? Can we provide advanced online data visualization and remain true to our MR roots? • Ken Brewster, Director, U.S. Operations, E-Tabs Limited Ken joined E-Tabs in January, 2010. He is a Prince 2 qualified graduate in Mathematical Studies with 20 years of experience in the market research industry. He has worked for MORI, where he developed the company’s CAPI facility; and then Ipsos, where he developed a data delivery team to address client reporting needs. At E-Tabs, Ken manages the U.S. office and is responsible for pinpointing projects within client portfolios where automation would be most advantageous and collaborating with them to put an ROI plan into action. Ken is also leading the development of the new E-Tabs dashboard service. 12:45 p.m. Lunch sponsored by 2:00 p.m. Geo-Location-Triggered Survey Research: Using Mobile Panelists’ GPS Data to Trigger Survey Opportunities With the proliferation of smart mobile devices, geo-location tracking can now play a role in quantitative research. Accessing location facilitates passive verification and validation of survey results. More exciting, however, is the promise of location-triggered quantitative surveying: at a specific retail location, or in front of a CPG display. The accuracy and accessibility of GPS data needs to be validated. This research explores the practical application of conducting research using geo-location services on the iPhone. Understand how this technology is implemented, including challenges (both tractable and intractable), solutions, process, and see the results of an experimental design measuring accuracy.
JUNE 2-3, 2011 | NEW YORK CITY PROGRAM (Continued) • Bob Fawson, Vice President, Online Services, Opinionology Bob has leveraged his education, industry experience, and research background to grow Opinionology’s portfolio of online sampling methods and improve methods to intelligently manage online panel inventories. Bob continues to explore the nuance of online research methods and panel management techniques. His efforts have improved industry understanding of many diverse topics from panel recruiting and sample routing to address-based sampling. He is often asked to present his findings in market research forums. Previously, Bob managed Opinionology’s online client service and project management team. Bob holds an M.S. in political science and an M.S. in applied economics from Utah State University. He joined Opinionology in 2007. • Miles Wright, Senior Developer, Opinionology Miles received a Bachelor’s degree in computer engineering from Brigham Young University. Since joining the company in 2010, he has been influencing innovation in mobile research techniques. He has worked on enterprise applications dealing with data management, search engine optimization and customer relationship management. 2:35 p.m. Defragmenting Mobile Research: How to Successfully Combine the Wide Array of Available Mobile Tools to Create a Highly Effective Mobile Platform Implementing a successful mobile research strategy can seem like a daunting task given the wide variety of device options (smartphones, feature phones, tablets), communication delivery methods (mobile web, SMS, custom app), and emerging technologies (geolocation, barcode and QR code scanning) that are available. This presentation focuses on how various mobile devices and technologies are being effectively utilized to advance market research, where current challenges exist, and what lies ahead on the development roadmap. Explore how to “defragment” the numerous components of mobile research and capitalize on the strength each offers to build a truly cohesive mobile MR platform. • Leslie Townsend, President, Kinesis Survey Technologies Leslie is president and co-founder of Kinesis Survey Technologies. She has spent her career bridging the mobile and market research worlds. Formerly she served as Director, New Business Development for Codetoys, where she was responsible for international rollout of the company’s mobile survey solution. Prior to Codetoys, she founded a market research firm for telecom companies, Marketfinders, which focused upon strategic planning and new product rollouts in the mobile arena. With a desire to marry the two worlds, she saw the need for a mobile survey solution in measuring mobile commerce, engaging teens, and capturing purchase and consumption behaviors for many types of consumer goods. Today Leslie and Kinesis proudly support next generation market research worldwide. 3:10 p.m. Meeting Respondents on Their Home Turf: Evolving Mobile Research Methods That Work With millions connecting on the fly via smart phones and tablets, mobile research technologies and methods must be developed to keep pace with the next generation of mobile devices. This presentation will cover the very latest in mobile research best practices, design and programming, while sharing case studies that show what works and what doesn’t. You’ll get details about creative practices that have worked in the real world to connect, engage and deliver actionable results in the mobile universe. • Kristin Luck, President, Decipher During her 15-plus-year career, Kristin has spearheaded competitive service and technology solutions, created leading tools and techniques, and been instrumental in significant advancements in market
JUNE 2-3, 2011 | NEW YORK CITY PROGRAM (Continued) research methods. She shares her knowledge by lecturing and leading workshops around the world, as well as publishing research papers surrounding the direct impact new technologies and research methods have on survey results. 3:45 p.m. Break with Exhibitors 4:15 p.m. Migrating Mobile Research Software: A Case Study This presentation will address the decision, development and deployment processes associated with migrating a mobile research technology platform. Addressed will be the many technical, research and business issues at play, including deciding to build technology in-house vs. leveraging specific external expertise, choosing to build a native mobile application vs. a web application, platform selection, mobile carrier selection and associated issues, honoraria, change management, and avoiding any negative impact to data quality and historical normative data. • Jeffrey Hunsberger, Senior Director, Software and Data Applications, ImpactRx Inc. Jeff is a technology professional primarily focused on smartphone strategy and development. He is currently Senior Director of Software and Data Applications at ImpactRx, Inc. Jeff brings over 14 years of experience in delivering development projects as a developer, consultant, technology solutions architect, project planner and, currently, strategic planner and designer for ImpactRx’s mobile research software. Prior to his focus on smartphone technology, Jeff implemented solutions that ranged from business intelligence to custom reporting applications. Besides technical expertise, Jeff’s strength is communication – bridging the gap between deep technical knowledge and client understanding. • Peter Milla, Principal, Peter Milla Consulting Peter is an Information Technology and Privacy Consultant. He is an expert in the management of information technology, technology assessment, the application of technology to survey and market research and the security, privacy and regulatory issues relating to survey and market research. He has held executive IT and management positions at a variety of companies including Survey Sampling International, Harris Interactive, Roper Starch Worldwide and Response Analysis Corporation. Peter has served on the CASRO Board of Directors and currently serves as co-chair of the organization’s Technology Committee and Internet Research Task Force. He is also a CASRO and ANSI representative to the ISO Access Panel Quality Standard project (of ISO/TC225/WG2 “Access panels”). Peter also serves as a Fellow of the Ponemon Institute, a research organization that is dedicated to advancing responsible information and privacy management practices in business and government. 4:50 p.m. Project and Change Management This presentation shares experiences from a collaborative approach to creating innovative solutions through technology, including insights on management of a technology project life cycle; using tracking tools for change management; managing communications for a virtual team; and other means to foster collaboration. • Brendan Light, Senior Vice President, Research & Strategy, BuzzBack Market Research For the past eight years, Brendan has been leading research development and best practices for BuzzBack. In addition to continually improving the quality of the quantitative and qualitative methodologies and analytics of BuzzBack’s research offerings, he pioneered BuzzBack’s award-winning and patent-pending eCollage and Verbatim Viewer technology, and leads a broad team of future development and research strategy. He continues to focus on leveraging the transformative powers of the Internet to evolve respondent engagement, operational efficiency, and visualization of analytics and insight. He has over 15 years of client and research supplier side experience, having also served as Research Director for Grey Interactive and as the Global Director of Ipsos-ASI Interactive.
JUNE 2-3, 2011 | NEW YORK CITY PROGRAM (Continued) • Sameer Inamdar, Senior Director, Datamatics Global Services With more than 14 years of experience in market research business operations, Sameer manages market research clients at Datamatics. His key strengths are designing processes and quality procedures to ensure smooth workflow with timely and accurate delivery. Using his technology background and his sound experience in market research, he works with several top research companies to provide solutions. Sameer previously worked with Kantar Group and Nielsen. 5:25 p.m. Adjournment, Day I 5:30 p.m. - Cocktail Reception sponsored by 6:45 p.m. DAY II: Friday, JUNE 3, 2011 8:00 a.m. Continental Breakfast with Exhibitors sponsored by 8:45 a.m. Opening Remarks • Tim Macer, Managing Director, meaning limited; Conference Co-Chair 9:00 a.m. Integrating Analysis of Online and Offline Qualitative Data Analysis of traditional qualitative research remains low tech, even as we enjoy an explosion in the amount of text data, and in software’s ability to make sense of these data. The gulf between “asking” methods such as focus groups and “listening” methods such as social media monitoring is growing, despite similarities in how the results are used by decision makers. This session uses case studies to highlight how we can reconcile the need to reinvigorate the role of the skilled analyst, while making wider and more effective use of software-driven analytics, in both traditional and new market research. • Theo Downes-Le Guin, Chief Research Officer, Market Strategies International 9:40 a.m. The Promise and Pitfalls of Social Media Listening Market researchers are trying to understand how to utilize social media to provide market insight in a controlled way. Current concerns are time and cost involved in culling through vast amounts of data. Ultimately, researchers must deal with more noise and less control than what they are accustomed to. This presentation will showcase real-world examples of what works well along with the potential pitfalls of using a web-scraping tool to inform and supplement traditional primary research. • James Longo, Vice President, Client Development, Itracks Jim’s rich history in the world of qualitative research lends him to be a leading voice and advocate for relevant evolution within the space. He has been a part of numerous innovating launches, paradigm shifting events and landmarks within the qualitative arena. Jim has been part of the design and execution of more than 1,000 online qualitative sessions and currently chairs a group of industry professionals documenting research standards for social networks.
JUNE 2-3, 2011 | NEW YORK CITY PROGRAM (Continued) • Amanda Durkee, Partner, Zanthus Amanda has more than ten years of experience providing market research consulting to technology companies. She is responsible for developing best practices for incorporating social network insight into traditional market research for her company, and is actively involved in working best practices in this area, industry-wide. Amanda is currently the President of the NorthWest Chapter of the Marketing Research Association. Prior to joining Zanthus, she worked as a research consultant for several other firms, including BN Research and Gartner. Amanda has a B.A. in psychology from Pacific Lutheran University and an M.B.A. with an emphasis in statistics and marketing from Willamette University. 10:15 a.m. Improving the Quality of Online Interviewing Enhancements to text-based interviewing methods traditionally employed for online surveys help improve the respondent experience, lead to improved completion rates and better data. In turn, such advancements increase the confidence clients have in market research’s role in providing critical data. This presentation discusses ocular surveys and their role in this overarching industry responsibility to provide best practices, methodologies and protocols as a means of delivering improved results to clients. • JJ Klein, Chairman & CEO, Ocucom JJ brings more than 35 years of technology-driven marketing, research and professional consulting experience in designing, developing and implementing methodologies and programs. He has extensive experience in domestic and international new business development, strategic planning and identifying and tracking consumer, retail and industry trends. He began his career as a project director for Simmons Market Research Bureau, where he rose through a number of management positions to Associate Executive Vice President. JJ left Simmons Research to form Three Sigma Research Center, where he created Three Sigma’s “Syndicated Study of Major Markets.” This was the first major syndicated local market measurement system implemented in the U.S. and became the Scarborough Report. It continues to be an industry standard, based upon more than 100,000 interviews. Following the sale of Three Sigma, JJ joined Audits & Surveys Worldwide. As a Director and principal he was involved in developing a number of the company’s businesses including domestic and international programs and new consumer marketing and tracking services. Following the public offering of Audits & Surveys, he joined Roper Starch and Opinion One as Executive Director. JJ is a member of the American Marketing Association (co-founder of the Gold Coast Chapter) and ESOMAR. 10:50 a.m. Break with Exhibitors 11:20 a.m. Announcement of Conference Prize (iPad2) sponsored by 11:20 a.m. Reach for the Skies – And Find a Brighter Future for Market Research The simplification of software and hardware services that has come with the rapid emergence of cloud computing offers the market research industry tremendous infrastructural efficiencies and benefits. But there also are wider, more service-focused benefits that can provide longer term value-added services. This session will explore the components of a typical cloud computing application; the current practical applications of predictive analytics in cloud computing; and cloud computing’s practical application in market research. From this presentation, you’ll gain a clear Clipstream Survey®
JUNE 2-3, 2011 | NEW YORK CITY PROGRAM (Continued) understanding of the technologies involved in cloud computing, enabling you to make informed choices to strengthen your organization’s ability to compete through effective deployment of predictive analytics in the cloud. • Dave Suedkamp, Worldwide Leader SaaS, IBM Dave is a 24-year IT veteran and has been with IBM for more than six years. He has global responsibility for Online Services at SPSS. This includes all Cloud, SaaS, Managed Services and Survey Hosting lines of business. The Cloud business focuses primarily on delivery of predictive analytics through cloud- based offerings. The SaaS and Service Bureau focus primarily on data collection software, while the managed services cover hosting and management of all IBM SPSS products. Dave also has worldwide responsibility for Professional Services for the Market Research sector. Prior to IBM Dave spent 13+ years at Alliance Research / Catalina Marketing where he was SVP of Systems and Technology and shared the office of the President after the departure of the founder of Alliance Research. Dave and his teams developed many groundbreaking products and enhancements to the market research process, several of which were patented by the company. 11:55 a.m. Comparison of Traditionally Sampled Respondents to a Sample of Respondents “Re-allocated” in a Survey Router Respondent “routers” that allocate respondents among multiple potential surveys are becoming more common in several types of research. Routers have the operational advantage of turning away fewer respondents, since respondents can be considered for multiple studies. However, it is important to consider potential differences in survey results due to the selection mechanism/ rules employed by the router. See the results of an experiment to compare samples of respondents recruited directly to samples composed of reallocated respondents. Simulations are performed to determine how sensitive the results would be to additional factors, such as number of surveys in the router and the rules controlling reallocation. • Nancy Brigham, Vice President, Respondent Access & Engagement Services, Ipsos Interactive Services As an expert in research strategy and business application, Nancy has worked across both the client and supplier sides of market research. At Ipsos, she leads various respondent access and engagement initiatives across the Americas, including research-on-research for Ipsos’ router sampling technology. Prior to joining Ipsos, she spent 12 years at P&G, where she provided advanced methodological/ analytical understanding and business application in diverse research areas, including upstream capability development, consumer insights, quality, and operations. Nancy holds a Doctorate and Master’s degree in social psychology, with concentrations in statistics and methodologies, and a Bachelor’s degree in advertising and psychology. • Lee Markowitz, Global Chief Research Officer, Ipsos Marketing As a recognized industry expert in innovation and forecasting, Lee has worked in new product development for the past 30 years. He has developed and implemented validated models for forecasting product sales, measuring advertising effectiveness, optimizing product lines, and predicting source of volume. As the leader of global marketing sciences and technical product development at Ipsos, he is responsible for certifying all methodologies, products, and approaches developed are globally consistent, of highest quality, and best in class in the industry. He holds a Doctorate in social psychology, a Master’s degree in applied statistics, and a Bachelor’s degree in mathematics.
JUNE 2-3, 2011 | NEW YORK CITY PROGRAM (Continued) 12:30 p.m. Closing Remarks • Tony DiPonio, Senior Vice President of Information Systems, Market Strategies International; Co-Chair • Tim Macer, Managing Director, meaning limited; Co-Chair 12:45 p.m. Conference Adjournment PREMIER SPONSOR
JUNE 2-3, 2011 | NEW YORK CITY Technology Conference Committee Tony DiPonio, Senior Vice President of Information Systems, Market Strategies International; Co-Chair Tony has more than 10 years’ experience in network and information systems design. He manages Market Strategies’ computer information systems infrastructure, data collection systems, portals and system development. Specifically, he is responsible for managing the company’s Wide Area Network (WAN) as well as all of its computing and Internet operations. Over the years, Tony has made substantial contributions to Market Strategies and its clients by developing the company’s Computer Assisted Telephone Interviewing (CATI) network information system and web-based interviewing system. He also manages a team of company-wide Information System employees. Tony volunteers his expertise as a member of the Systems Advisory Committee for The Children’s Center in Detroit. He earned a bachelor’s degree and an M.B.A. in computer systems from Eastern Michigan University. Tim Macer, Managing Director, meaning limited; Co-Chair Tim is principal of meaning ltd, London, UK, where he works as an independent analyst and advisor on the application of technology to market and opinion research. He is Senior Visiting Fellow in market research and analytics at the University of Southampton. Tim is a frequent presenter at conferences around the world, and a prolific writer on the subject of survey technology, with over 180 software reviews published to date. He is the technology correspondent for Research magazine and is a regular contributor to Quirk’s Marketing Research Review. He is a member of the Editorial Advisory Board of the International Journal of Market Research. Christian Super, Senior Vice President, Information Delivery Solutions, Ipsos Currently, Christian is responsible for vision, execution, and support of reporting solutions for all Ipsos business units across the globe. He is also part of the executive management team for Ipsos in North America and a member of the Ipsos global IT Board. Christian has been with Ipsos and Ipsos ASI for more than 30 years in ever-increasing roles of responsibility in management. During his tenure, he has played a key role in major technological changes at the company including the introduction of CATI, the development of research databases, the introduction of Internet technologies, and the development of client portals. Christian has spoken at numerous conferences focused on both information technology and marketing research. He has also published articles on technology and music and is an active producer of music videos. Michael Webster, Vice President, Technology, Burke, Inc. A key developer of Burke’s Internet data collection platform, Mike has worked on hundreds of Internet survey programs. He has dealt directly with clients in a wide variety of industries, including information technology, telecommunications, financial services, and consumer goods. He serves as Burke’s resident expert on data collection and online reporting software, working with a variety of languages and platforms. Mike’s Internet proficiency grew out of his extensive work as a Computer-Assisted Telephone Interview (CATI) programmer. Mike has served on Burke’s Operating Committee, and is currently a member of Board of Directors Nominating Committee. Antonio A. Yenidjeian, CIO Global, Lightspeed Research Antonio is the Global CIO for Lightspeed Research and is based in the Warren, New Jersey office. He is responsible for all aspects of Lightspeed Research’s Information Technology, Global Operations and Research and Development worldwide. He is an accomplished and respected Operations, Information Technology and Business Management professional with over 30 years of experience across a number of businesses and technology practices. Antonio has extensive domestic and international experience in leading and directing business and technology initiatives for medium to large corporations. Prior to joining Lightspeed, Antonio was COO/CIO of Petals, Inc. a multi-channel direct marketing company. Prior to his position at Petals, Antonio served in senior management roles at Camdens, Bookspan, a Bertelsmann AG company, Becton Dickinson, Fiat Spa, Jaguar Cars, as well as management consulting providing strategic and tactical expertise.
JUNE 2-3, 2011 | NEW YORK CITY Research Now www.researchnow.com Research Now is a leading global online sampling and data collection company. The company provides access to millions of quality respondents around the world, with an incredible breadth and depth of market information. Research Now is proud to offer the largest, most powerful online research panels available today — the Valued Opinions™ Panel and the industry’s first “by invitation only” panel, the e-Rewards® Opinion Panel. In addition, the company offers social media sample to meet market demand. Research Now’s full set of services enables its clients to access the minds of consumers, business professionals and hard-to-reach audiences. Supported by over 1,000 experienced professionals in 22 global offices, Research Now goes further to meet your business needs effectively and immediately. EVENT SPONSORS iPinion (Lunch Sponsor) www.ipinionsurveys.com iPinion, LLC is a leading enterprise-grade smartphone market research solutions provider. Integrating its advanced smartphone application platform with its world class service bureau and a panel network of nearly 1.3 million members, iPinion delivers unprec- edented smartphone data collection capabilities for the research industry. The iPinion native application is available for iOS, Android and RIM and can be freely download on iTunes, Android Market, and Blackberry App World respectively. Language Logic - Ascribe (Cocktail Reception Sponsor) www.languagelogic.info Language Logic offers full service coding, translation and transcription of surveys, ranging from single jobs to full departmental outsourcing. The company’s Ascribe™ Solutions offer an all-inclusive service incorporating the complete management of verbatim coding processes and the data deliverables requested by clients. Services include: support for multilingual surveys, code in native language or translate, 24x7 real-time access to data, unlimited number of users, complete verbatim reporting, download directly to MS Excel, online cross tabs with “drill-through” to verba- tim comments, results delivered within 1-2 days after close of interviewing. PREMIER SPONSOR
JUNE 2-3, 2011 | NEW YORK CITY Cint (Breakfast Sponsor) www.cint.com Cint is a global technology company hosting the market research industry’s first online marketplace: Cint Panel Exchange (CPX), which brings millions of research respondents to one place. This SaaS-based platform offers true sample transparency, providing research buyers the opportunity to fully control their sample selection, source and project management. All Cint products comply with market research industry guidelines and have built-in functionality that ensures high quality standards across all accessible panels in the platform. EVENT SPONSORS(continued) EXHIBITORS & SPONSORS Clipstream (Conference Prize Sponsor) www.surveyclip.com Clipstream™ Survey software and services allows the delivery of secure, pre-release and sensitive video, audio, image and text content; reduces dropout rates; and minimizes suspends. No plug-in, no download, easy to prepare and even easier for respondents to just click and play. The company’s state-of-the-art encryption tech- nology will encode valuable videos, audio, pictures and text into a highly-secured format that will disable any download, screen capture and re-host of your content. Clipstream™ Survey delivers to 98% of the global audi- ence with secured, piracy-protected digital media. Ask Your Target Market www.AYTM.com Ask Your Target Market is a leading innovator in DIY online market research. AYTM enables customers to define their exact target audience by drilling down into a panel of millions of U.S. consumers to find ideal research respondents based upon psychographic and demographic characteristics. AYTM clients can then write a survey using up to six question types, skip- logic, images, and video, launch the survey and see results streaming back in minutes. The firm’s powerful, easy-to-learn analytic tools help companies under- stand data in ways that deliver the greatest insight. Agencies may also use the AYTM platform under white label and self-brand research performed on behalf of their clients to benefit from a new revenue stream. Clipstream Survey® Askia www.askia.com Askia understands that organizations selecting market research software need to know they can rely on their supplier. What sets them apart is the way they work for, and with, customers. The company’s approach to software development, customer training, technical support and service and their ability to quickly integrate new technologies is how they achieve this distinction. With offices in New York, London, Paris and Brussels, askia has been able to attract some of the most innovative and renowned market research companies in the world.
JUNE 2-3, 2011 | NEW YORK CITY Bayasoft www.bayasoft.com BayaSoft programs and hosts online surveys exclusively for market research companies, never research buyers. A boutique firm, they focus on best-of-breed technol- ogy for online data collection, programming complex, custom projects including conjoint, max-diff, adaptive, KANO, diary studies, advanced logic or graphic/multi- media needs, Flash surveys, and multiple languages. BayaSoft’s proprietary platform has provided premier market research data collection to the best and largest research firms in the world since 2003, with all pro- gramming and hosting taking place in its Leominster, MA offices. The company services Pharma/healthcare, IT, financial, consumer, B2B, and international research company clients, offering them the confidence and flex- ibility to execute their research vision online. Burke www.burke.com Founded in 1931, Burke is an independent, full service marketing research and decision support company. Burke capitalizes on its state-of-the-art research execu- tion, advanced analytical techniques, & leading edge technology to provide decision support solutions to companies across all major industry sectors. Burke’s reputation derives from expertise in defining problems, developing research designs, executing complex stud- ies, analyzing data, and interpreting results to enable clients to make the most informed decisions possible. Burke is also the industry leader in marketing research and consumer insights education through the Burke Institute, which has trained more than 75,000 partici- pants from 10,000 companies. Confirmit www.confirmit.com Confirmit is a leading SaaS vendor for customer feed- back, employee feedback, and market research applications. The company has more than 200 employ- ees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit’s software is also distributed through many partner resellers. Confirmit targets Global 5000 compa- nies and market research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Halifax Bank of Scotland, HSBC, Ipsos, Nielsen, The NPD Group, and Wells Fargo. Cvent www.cvent.com Cvent, with over 800 employees, offers web-based software featuring online surveys, online event registra- tion, event management, site selection, and event web site creation. Cvent’s survey software makes it easy for any user in an organization to build, launch and analyze web surveys. A basic survey license includes two complimentary surveys over the course of one year. Features include unlimited survey questions and responses per surveys as well as real-time reporting and spam detection. EXHIBITORS & SPONSORS (continued)
JUNE 2-3, 2011 | NEW YORK CITY Datamatics www.datamatics.com Datamatics is a global provider of intelligent, value- driven technology and business solutions. These solutions span IT consulting, business process transfor- mation, off-the-shelf technology solutions and customized software services. With its customized solutions, Datamatics’ Research & Analytics division helps organizations make their end-to-end research and support processes faster and more accurate. The key benefits are increased productivity, ease of use, and enhanced value for money. eTabs www.e-tabs.com Customers can slash production costs and streamline essential market research processes using E-Tabs’ portfolio of innovative software solutions. The compa- ny’s automated table-checking solution E-Tabs Verify allows you to check frequencies, percentages, hole counts, bases, means, standard deviations and more in minutes, highlighting suspicious results and pinpointing errors. Populate PowerPoint, Word and Excel reports directly from your data tables, with E-Tabs ‘Enterprise’ an award-winning report automation solution. Display results in E-Tabs’ dynamic online ‘Dashboards’ designed to deal with the complexities of MR data. E-Tabs soft- ware solutions and reliable ‘Bureau Service’ are endorsed by leading MR companies. Ipsos Observer www.ipsos.com/observer Are you research savvy and have the means to analyze data in-house without the need for specialist research- ers to be involved? Do you need field and tab style research to help make sound business decisions? If so, Ipsos Observer is your perfect global fielding partner. From creating your survey to delivering the data in your required format, their teams of market research professionals work with you to determine the best solution for your business issue. With its global reach and experience, Ipsos Observer manages projects globally but at a local level, anywhere in the world. They provide partnered access to the full depth and breadth of the Ipsos data collection infrastructure through online and offline research methodologies, including online, telephone, face-to-face, and mobile. Lightspeed www.lightspeedresearch.com Lightspeed Research is the market researcher’s choice for digitally accessing and deriving insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed. The industry’s most thorough panelist pre-screening process and large global pool delivers business-ready results quickly and cost-effectively. From proprietary online access panels to specialty panels, custom panels and innovative mobile surveys, Lightspeed Research offers a comprehensive combination of qualitative and quantitative online research. An expert client operations team provides a range of data collection services, from sample management and survey design to programming and reporting. Part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Americas, Europe and Asia Pacific. Market Strategies International www.marketstrategies.com Market Strategies International was founded in 1989 by six market research professionals. Since then, the company has grown to more than 325 senior consul- tants, researchers, statisticians and project managers, as well as 1300 part-time team members. Market Strategies International is a full-service market research and consulting firm with extensive experience EXHIBITORS & SPONSORS (continued)
JUNE 2-3, 2011 | NEW YORK CITY in the communications, energy, financial services, healthcare, and technology sectors. Our staff is com- prised of consultants, researchers, statisticians, and project managers that specialize in the areas of cus- tomer satisfaction and loyalty, market opportunity assessment, market segmentation, message and communications testing, usability evaluation, and brand assessment and management. Marketing Systems Group www.m-s-g.com Marketing Systems Group provides innovative products and services designed specifically for the survey research industry. MSG products include GENESYS Sampling, PRO-T-S Dialers and ARCS Panel Management IVR and WEB recruiting. GENESYS Sampling provides full service sampling capabilities , PRO-T-S is a research predictive dialing system, and ARCS is an ALL-IN-One tool created for Panel Management, Web/IVR recruit- ing and data collection. MarketSight www.marketsight.com MarketSight develops innovative, web-based, data analysis and presentation solutions for Market Researchers. With MarketSight®, users can actively analyze research results by creating crosstabs, charts, and data tables, while MarketSight automatically performs the appropriate statistical tests. A highly intuitive interface, easy-to-interpret results, automated statistical testing, and direct export to PowerPoint and Excel make MarketSight the platform of choice for leading Market Research professionals. As a web-based application, MarketSight is the ideal way to share your research results with clients and colleagues in a secure, co-branded, online environment. MarketTools www.markettools.com MarketTools is a leading provider of software and services for market research and enterprise feedback management (EFM). The company is focused on provid- ing leading organizations with the actionable customer insights they need to make better business decisions. As the first company to make online surveys widely available on the Web, MarketTools continues a leading position by providing a broad range of powerful, accurate and integrated customer insight technologies that empower companies to become the most cus- tomer-centric organizations in their industries. MarketTools’ premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™. MarketTools’ corporate headquarters are located in San Francisco with European headquarters in London. meaning, ltd. www.meaning.uk.com meaning is a consulting company which provides a range of advisory and facilitation services in the application of technology in the workplace, in the management of change and in leadership within organizations. meaning is an independent source of support for software dedicated to market research, survey research, data collection and analysis. At meaning, the goal is to make technology approachable and interesting to those who need to use it in their profession. The company’s independence means clients can be assured advice is unbiased and the approach is discreet and confidential. EXHIBITORS & SPONSORS (continued)
JUNE 2-3, 2011 | NEW YORK CITY EXHIBITORS & SPONSORS (continued) Ocucom www.ocucom.com Ocucom’s supplier focus is designing and developing unique software solutions for the collection and delivery of information and providing services support- ing and exceeding highest standards with speed. Ocucom draws upon its extensive experience in research and sampling methodology, data collection, analyses and software development to partner with clients to design, develop and execute projects that improve respondent cooperation through ocular communication and provide more meaningful infor- mation. Ocucom can be your outsourcing partner for hosting projects, providing respondents for online assignments or other forms of data collection as well as licensing. Flexible solutions fit client needs and provide competitive advantages. Olson Research Group www.olsonresearchgroup.com Olson Research Group, Inc. is a full service marketing research company specializing in the Pharmaceutical and Healthcare industries. Olson Research provides everything from data collection and recruitment services to full analysis based on each client’s specific needs and budget. The company’s proprietary online research solution, OlsonOnline™ incorporates the latest technological advances, including online con- joint analysis. Additionally, Olson Research provides qualitative research services including telephone and face-to-face depth interviews and focus groups with participants that have been recruited using our own database and conducted by our own in-house modera- tors. The firm offers flexible analytics and its custom research panels allow clients to create proprietary panels designed specifically for their unique needs. Deliverables can include validated, actionable data that is raw, coded, cross-tabbed or analyzed. Survey Sampling International www.surveysampling.com Survey Sampling International is a premier global provider of sampling solutions for survey research. SSI offers access to more than six million consumer and business-to-business research respondents in 72 countries via Internet, telephone, and mobile. Additional client services include questionnaire design consultation, programming and hosting, and data processing. SSI serves more than 1,800 clients world- wide, including 48 of the top 50 research organizations. Founded in 1977, SSI has an international staff of 400 people representing 50 countries and 36 languages. The company has offices in Beijing, Frankfurt, London, Los Angeles, Madrid, Mexico City, Paris, Rotterdam, Seoul, Shanghai, Shelton (CT), Singapore, Stockholm, Sydney, Timisoara (Romania), Tokyo and Toronto, with additional representatives in Hong Kong. Sytel www.sytelco.com Sytel’s combination of excellent predictive dialing performance and minimal nuisance call rates is unique in the market research industry. The company’s extensive experience in working with market research software vendors to offer telephone interviewing to their customers, on both a standalone and a hosted basis, makes Sytel a premier partner in the market research industry. The company’s call center platform integrates easily with computer aided telephony interview (CATI) software and provides comprehensive call control and media facilities. A full range of dialing options, including predictive, power, progressive and preview are available.
JUNE 2-3, 2011 | NEW YORK CITY Toluna www.toluna.com Toluna enables organizations to generate valuable customer insight by combining its online market research panel and leading technology. Toluna provides companies with the ability to answer questions of their target audience quickly and efficiently and leverages a unique approach to respondent recruitment and engagement with its online ‘community’ and propri- etary Real-Time Sampling® methodology. Toluna has built a set of standard operating procedures, SampleSafe™ that ensure respondents are validated, and de-duplicated before participating in your surveys. Further, Toluna provides the industry’s leading online market research technology suite, enabling hundreds of market research organizations and agencies worldwide to create surveys, manage panels and build online communities. Toluna’s products include PanelPortal™, AutomateSurvey™, IVR, mobile surveys, BrandSpector™ and QuickSurveys™. uSamp www.uSamp.com uSamp is one of the world’s fastest growing technology and online sample companies, providing global survey panelists and an innovative sampling platform for use in market research. uSamp develops collaborative market research tools to foster more rewarding, profitable relationships between organizations and the people they serve. Founded in 2008, uSamp acquired DMS Insights in June 2010 and now has 160 team members worldwide and approximately 4.7 million global market research panelists. The company’s web-based panel platform is transforming the man- agement and delivery of online panel for market researchers, offering unprecedented access over their panel. uSamp’s deep well of proprietary technologies includes SampleMarket™, PanelNet™, PanelShield™, Opinion Place® River and real-time Panel Book Search – cutting-edge solutions for accessing, branding, sampling and managing panels. uSamp is based in Los Angeles, with offices in Dallas, London, New Delhi and Trumbull, CT. Voxco www.voxco.com Voxco is a global provider of market research soft- ware and social media monitoring tools that enable enterprises, market research firms, governments and institutions to make informed strategic decisions. Voxco’s offering includes a state-of-the-art social media monitoring and insights system whose analyt- ics tools extract insights from the millions of posts and comments gathered. There is also the Voxco Command Center™, a leading multimode data collection platform for all types of surveys (web, phone, face-to-face, mobile and IVR). Voxco is headquartered in Montreal, Canada, with offices and services in USA, France, UK, Germany and Australia. EXHIBITORS & SPONSORS (continued)
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