CASL Marketing strategies

63 %
38 %
Information about CASL Marketing strategies

Published on March 15, 2014

Author: zedbiz



Canadian Anti-Spam Law - Marketing Strategies to deal with the impending enforcement date of July 1, 2014.
How to deal with obtaining expressed consent.
What you need your CRM system to do for you.
Informing and training your employees about the Canadian Anti-Spam Law.

Canadian Anti-Spam Law Marketing Strategies How to deal with CASL on July 1, 2014 The thoughts and ideas included in this presentation are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.

CASL takes effect July 1, 2014  Prepare, Plan and ACT Now!  Affects all your business email communication  This will affect your marketing strategies  This will also affect your Sales Processes  Your Sales People NEED to be informed

CRM System must Perform  Every contact – Track type of Consent  Keep record of the details of Expressed Consent  Date  Who consent was given to  What information they gave consent for  Tracking Implied Consent ◦ Inquiries – 6 Months of Implied Consent ◦ Clients – Business Relationships – 2 years from date of last transaction ◦ Business Card exemptions ◦ Website listing exemptions

Business Card Exemption  If you get a business card from someone with an email – you can send them CEMs  As well if they inform you of their email in another way  Informed Consent – valid for two years* * Need to verify with CRTC

Inform and Train  Everyone in your organization needs to be informed and trained  Anyone can be liable for up to one million dollars  Businesses can be liable for ten million  Make sure everyone knows what this is about.  You don’t want emails going out incorrectly

Increase Communication  Start / Increase communicating ◦ Over Communicating  Need to gain express consent before July 1, 2014  Create an effective strategy to ask for consent and does not offend people.  Work with both clients and prospects

Higher Quality Content  Give them the information they want  High Quality  Targeted to their Pain  Personalized  Educational

Build Relationships  Increase the responsiveness of your communication  Increase customer service channels  Deal effectively with complaints  Personalize your communication  Use multiple channels

Engagement  Find a way to create engagement  Ask for feedback in your email communication ◦ Ask them to do a task ◦ Click on a link ◦ Share an item

Clean your CRM Database  Match emails with correct contact data  Watch for generic email addresses  Get the correct business information  Ensure you have the contacts business email ◦ Company wide expressed consent is an option

Create correct Sign-up Forms  Expressed Consent cannot be tied to any offer or other business arrangement  They must take action – check a box or enter their email separately from a business transaction  Include your contact information  Include explicitly what you will be sending

Create Good Emails  Every Email must contain: ◦ Sender of the message with contact information and/or who the message is sent on behalf of ◦ Mailing / Postal Address ◦ Unsubscribe Link  Although the link can go to a website where they choose what to unsubscribe

Sales Inquiries  If they ask about your product / business ◦ Can send them information ◦ Implied Consent for 6 months ◦ After that – NO EMAIL ◦ During that 6 months you need to gain their trust, build a relationship and attempt to gain Express Consent

Marketing Strategy? Start Today!!!!  CRM System Operating  Clean Data  Inform and Train  Communicate with Everyone  Obtain Express Consent

Marketing Specialist Jack Zenert Expert in Email Communication CRM Systems Marketing Strategies CASL Advisor 403-201-4444

Add a comment

Related presentations

Related pages

What is CASL? - Constant Contact Blogs

What is CASL? The Canadian Anti-Spam Legislation (CASL) went into effect on July 1, 2014. Learn more about the new legislation.
Read more

The Ultimate CASL Email Marketing Survival Guide ...

Startup Marketing Strategies ... I present to you an easy 8-step guide in the form of an infographic entitled The Ultimate CASL Email Marketing ...
Read more

Canada’s Anti-Spam Law (CASL) FAQ - Deloitte US | Audit ...

FAQ regarding Canada’s Anti-Spam Law (CASL). Commercial Electronic Messages (CEM): consent, compliance and protection of personal information.
Read more

Marketing strategy - Wikipedia, the free encyclopedia

Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic ...
Read more

CASL: Canadian anti-spam legislation – Are you truly ... 514 846-8846 ... Marketing Automation; Hello ... Here are 5 steps you need to take in order to comply with CASL before it comes into ...
Read more

How Does the Canadian Anti-Spam Legislation (CASL) Affect ...

CASL is a newly passed anti-spam law that is not yet in force. Canadian business owners need to start planning to stay compliant with the upcoming law.
Read more

Email marketing, CASL and content strategy : The Honeypot Buzz

What you need to know: Gmail changes email marketing forever, privacy laws are going to change everything and how to stop spinning on the content merry go ...
Read more

CASL Archives - Startup Marketing Strategies & Best Practices

CASL (Canada’s Anti-Spam Legislation), the new legislation aimed to eliminate spam and other harmful digital communications in Canada, will take effect ...
Read more

CASL: 6 Name Recapture Strategies

The new Canadian Anti-Spam law (CASL) has recently gone into effect. If your list has shrunken to a fraction of its former size, what can you do about it?
Read more