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Case03

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Information about Case03
Business-Finance

Published on January 7, 2009

Author: aSGuest9528

Source: authorstream.com

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Pepsi Cola Co.:Web Marketing Strategies : Pepsi Cola Co.:Web Marketing Strategies Chapter 1 Case 3 Web Marketing Strategies : Pepsi have a range of marketing programs - music sites, banner ads, and Internet sweepstakes. Barter arrangement with Yahoo! Inc. enabled Pepsi to take their established loyalty program to new heights. Web Marketing Strategies Benefits Realized : Benefits Realized Greater brand exposure to demographic audience - those under 25. Obtained detailed consumer data - quickly and inexpensively. Real-time data allowed Pepsi to react to consumer demands. Pepsi Web Strategy : Pepsi Web Strategy Use extranets to go to where their customer hangs out and flash their name. Continue to tweak their Web site-centric E-commerce marketing efforts.

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