Case Study: Twilio & Sprout Social

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Information about Case Study: Twilio & Sprout Social
Social Media

Published on March 4, 2014

Author: sproutsocial

Source: slideshare.net

Description

This case study looks at Twilio, a cloud communications company that uses Sprout to support and streamline their social media publishing, collaboration and mobile access. Read their Sprout Social success story!

CASE STUDY Twilio + Sprout Dial Up Efforts, Rely on Mobile Access for Swift Social Engagement Twilio, a cloud communications company based in San Francisco, recognized that as their business grew they needed a solution to manage their social media communications. After researching and testing a number of social management platforms, Twilio found that Sprout Social was the best tool to support their publishing, collaboration and mobile access objectives and streamline their entire social strategy. sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

Quick Facts On-the-Go Mobile Access • Situation: Twilio’s team members and evangelists are spread throughout the world and often utilize social media during industry events and travel. • Sprout Solution: Twilio team members can log onto Sprout’s web, iPhone, iPad or Android apps 24/7/365 to easily monitor their community’s social activity, schedule content and publish relevant posts on their social networks, regardless of their location. Location San Francisco, California Effortless Scheduling and Publishing • Situation: Busy schedules and packed to-do lists mean it’s not always convenient for the Twilio team to tweet and post in real time. 2007 Founded • Sprout Solution: Sprout’s publishing and scheduling features like the content calendar, Queue and drafts make it easy for Twilio to publish a consistent stream of relevant content. Additionally, Twilio utilizes Sprout’s ViralPost technology to analyze audience engagement and determine optimal content delivery times. 23.8K Incoming Messages in 2013 Team Consolidation and Collaboration • Situation: Twilio needed a single system to house all social activity that enabled each team member to monitor conversations, post content and track results without stepping on one another’s toes. • Sprout Solution: Sprout consolidates all of Twilio’s social management into one platform creating consistent monitoring, publishing and 10.2K reporting across each profile. The multi-user design and permission levels provide individual user autonomy and team task management within the platform. New Social Followers in 2013 sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

Highlights 11 Users within Sprout Ease of Use • Situation: Twilio’s team is constantly growing and they needed an accessible platform that is easy to understand, user friendly and does not require extensive training. • Sprout Solution: Sprout’s clean design and intuitive interface enables the Twilio team to quickly on-board new community managers so they can focus on engaging their Facebook, Twitter and 40 Google+ audiences. Average number of Tweets in the Queue 2.4K Sent Messages in 2013 Sprout’s suite of collaboration, engagement, and analytics tools strengthen Twilio’s ability to actively manage networks, monitor and engage in conversations, and deliver exceptional customer experiences for their many users. Learn how Sprout can help compliment your social customer care efforts and increase your brand engagement at sproutsocial.com.

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