Case Study: Successful Content Campaigns Without a Media Budget

40 %
60 %
Information about Case Study: Successful Content Campaigns Without a Media Budget
Marketing

Published on February 24, 2014

Author: digiday

Source: slideshare.net

Description

Joseph Assad, COO of PMK*BNC, presents a case study focused on creating entertaining and shareable content. PMK created a digital short for Audi, titled “The Challenge.” Leveraging the built-in fan base and consumer/media attention for an upcoming movie release, PMK successfully inserted Audi in the pop-culture conversation. With zero paid distribution, the video racked up around 5 million views in just 5 days, was ranked #1 on Reddit.com, and received over 400 million unpaid media impressions in top outlets across the country.

Add a comment

Related presentations

Related pages

Case Study: Successful Content Campaigns Without a Media ...

Case Study: Successful Content Campaigns Without a Media Budget; Case Study: ... Share Case Study: Successful Content Campaigns Without a Media Budget.
Read more

Digital Case Study Library - Digital Training Academy

... media, mobile marketing, digital marketing and ... dynamic ad campaigns. Continue reading "Facebook case ... Content marketing case study: ...
Read more

A Devon based SME content marketing case study

A Content marketing case study. ... and consume the entire marketing budget without ... of content and campaigns and provided the ...
Read more

5 Outstanding Social Media Campaigns| Hallam Internet

For this reason I have put together my top 5 social media campaigns. If these 5 case ... a budget. That said, I have ... % without spending a penny. This ...
Read more

How Small Campaigns Can Use Mail & Digital Effectively ...

While digital has recently become a necessity for successful campaigns, ... we helped the Library budget wisely without ... Download our free case study ...
Read more

How To Start A Content Marketing Campaign From Scratch

According to one case study, ... social media is a component of content marketing ... Additional content ideas and campaigns are only limited by your ...
Read more

The Top 10 Most Remarkable Marketing & Advertising ...

its annual marketing budget ... Can't we get useful information these days without ... I am sure there are many failed campaign to successful campaigns ...
Read more