Case Study: Spotify & Sprout Social

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Information about Case Study: Spotify & Sprout Social
Social Media

Published on March 4, 2014

Author: sproutsocial



This case study looks at Spotify, a desktop software that allows you to stream music. Spotify uses the sprout platform to amp up social analytics and create a harmonious balance across a worldwide team. Read their success story!

C AS E S T U DY Spotify + Sprout Play a New Soundtrack on Team Collaboration, Social Analytics Spotify’s marketing team responsible for social media is scattered across four continents, manages more than 50 social media profiles and, until recently, utilized multiple platforms to manage their networks. After observing inefficiencies in their social strategy and tiring of more cumbersome tools, the Spotify team wanted a solution to streamline their entire operation, foster collaboration and provide needed analytics and insights. Now, a global partnership with Sprout hits all the right notes. 1.866.878.3231

Quick Facts 2008 Year Spotify Launched Out of Rhythm: A Common Social Situation Spotify encountered problems faced by many enterprise organizations—increasing size and a global structure challenged the implementation of a holistic social strategy. Major issues included: • Disparate Apps & Tools: Dozens of profiles were managed with different tools, websites and platforms—each team spoke a different social language. • Geographical Barriers: The social team is spread around the world and it was often challenging to coordinate efforts and 24M+ Users Worldwide communicate internally. • Unaggregated Analytics: Inconsistent analytics made it difficult for the team to identify which social profiles and tactics best resonate across global audiences. A More Sound Social Strategy 28 Countries Organizationally, Spotify’s marketing team consolidated all social media management into the Sprout platform to encourage collaboration and create a more effective workflow. The team used Sprout to: • Establish Voice: Established a consistent social voice for the Spotify brand that is carried through all social channels and 17 Spotify Offices Worldwide resonates with global customers. • Create Efficiencies: Gained time and content efficiencies by scheduling posts across multiple social profiles, networks and time zones simultaneously. • Increase Oversight: Improved management’s oversight into the global social media team’s activities—regardless of where they are located around the world. 1.866.878.3231

Highlights 160K Monthly Facebook Messages Tracked Analytics are important for Spotify, so they tapped into Sprout to maintain all metrics and keep social data in one place. The team uses Sprout analytics to: • Systematize Reporting: Develop consistent reporting across social managers, offices and countries. • Track Improvement: Set benchmarks and track progress to reach regional and global objectives. • Measure Success: Identify successful marketing tactics and social 130K Monthly Tweets Tracked 30 Facebook Pages Connected in Sprout media profiles. • Realign Based on Performance: Adjust time and resource allocations based on well-performing profiles. On Repeat: Results that Streamline Social In a matter of months, Spotify improved collaboration and amplified their social engagement around the world. Major milestones include: • Tracked more than 300,000 incoming social messages a month and increased insight into which of those require response. • Consolidated management of more than 50 social profiles into one comprehensive platform used by social managers around the world. 16 Twitter Profiles Connected in Sprout • Enabled management and teams to see snapshots of all social media activity and metrics in one easy-to-use platform. • Reallocated funds after using analytics to identify that certain social profiles did not resonate with customers. • Determined which marketing initiatives were successful and invested more time and resources to support and replicate their best efforts. Learn how Sprout can help centralize your social efforts and increase your brand engagement at

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