Case Study: Rebtel & Sprout Social

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Information about Case Study: Rebtel & Sprout Social
Social Media

Published on March 4, 2014

Author: sproutsocial

Source: slideshare.net

Description

This case study looks at Rebtel, a leading Stockholm-based app company that incorporated social media as a integral part of their customer engagement strategy. Read their success story!

C AS E S T U DY Rebtel Relies on Sprout Analytics to Track Performance, Merchandize Results Rebtel, a leading Stockholm-based app company, incorporated social media as an integral part of their customer engagement strategy. At the onset, the company formed a dedicated team to manage, monitor and engage in social conversations. As the program took off, the team realized they needed a tool to organize, quantify and amplify their efforts. Rebtel tapped Sprout to carry on the conversation and regularly pull reports to highlight big wins. sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

Quick Facts A Data-Driven Approach to Social To build on their strong strategy and the dedicated human muscle behind social, Rebtel focused their team and efforts around a few key social business objectives: • Track conversations: Design a brand story that not only promotes Rebtel products and services, but encourages repeat conversations. • Access data: Monitor real-time social performance data that can provide insight into the online behaviors of current and potential customers. Headquarters Stockholm, Sweden 23M+ Users Worldwide • Merchandize success: Present colleagues and leadership with integrated results that build credibility for their entire social strategy. Rebtel’s social team relies heavily on Sprout’s reporting and analytics features to understand positive performance and increase efforts where needed. In order to consistently merchandise results to colleagues and company leadership, the team regularly: • Tracks daily social engagement across active networks and profiles 196 International Call Destinations • Guides strategic discussion on investments and channel performance • Compares side-by-side Twitter analytics against Rebtel and competitors • Collects key metrics across all social channels via Google Analytics • Utilizes Sprout’s free, unlimited reporting to regularly export data 3 Social Media Team Members • Downloads PDF files of easy-to-understand, presentation-ready reports Through a data-driven approach to social media engagement, Rebtel increased cohesion among all brand social initiatives and continues to build the case for a more social business. Learn how Sprout can help centralize your social efforts and increase your brand engagement at sproutsocial.com sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

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