Case Study: Nearly sold is not equal to sold

60 %
40 %
Information about Case Study: Nearly sold is not equal to sold

Published on December 8, 2007

Author: rajeshlalwani



How blogs helped me buy a bicycle and what it means for marketers

28 November 2007 New Delhi Nearly Sold = Sold How blogs helped me buy a bicycle and why it matters to marketers like you and I!

Marketing and Communication are not the same anymore… Changed Realities are about options & choices. January 7, 2014 © Scenario 2

Broadcast V/s Narrowcast January 7, 2014 © Scenario 3

Random Clusters V/s Tribes by Choice January 7, 2014 © Scenario 4

Sales Pitch V/s Conversations Krishna like, we need to ensure that NO Gopi feels ignored! January 7, 2014 © Scenario 5

January 7, 2014 © Scenario 6

The age of reference January 7, 2014 © Scenario 7

People have an opinion Word of Mouth Matters January 7, 2014 © Scenario 8

The marketer understands his product best. “Bullets are our babies! Not one should go wasted!!!!” No ad or press release can replace this passion. January 7, 2014 © Scenario 9

I picked up a LA Sovereign bicycle recently! January 7, 2014 © Scenario 10

There were options between Hercules, Firefox… I wasn’t even aware of LA at that time. January 7, 2014 © Scenario 11

The entire purchase experience, not just the product matters to me! January 7, 2014 © Scenario 12

Layers of influence, on purchase decisions Expert Opinion Peer Reviews Company website Advertising Media BLT Others Markerter’s view January 7, 2014 (Transparent, conversational) © Scenario ? 13

Search is my new ‘clipping’ January 7, 2014 © Scenario 14

Shree’s blog said “Buy Firefox at your own risk!” January 7, 2014 © Scenario 15

What I witnessed was remarkable! For a change, even the marketer had jumped into the conversations. January 7, 2014 © Scenario 16

Who is scared of negative comments? I made an educated decision to buy FIREFOX despite some of those! January 7, 2014 © Scenario 17

Are you open to feedback? Or on the defensive? January 7, 2014 © Scenario 18

The difference between SOLD and NEARLY SOLD. I ended up picking a LA Sovereign instead. January 7, 2014 © Scenario 19

Customer focus! They got back with dealer numbers in 15 mins. January 7, 2014 © Scenario 20

Perceived value. Will find out if I made the right choice! January 7, 2014 © Scenario 21

The last mile.. My experience with the dealer decided it for me! January 7, 2014 © Scenario 22

Thank you! …and happy riding! January 7, 2014 © Scenario 23

Add a comment

Related presentations

Related pages

Case Study: "How I Nearly Doubled My Salary as an Introvert"

... “How I Nearly Doubled My Salary as an Introvert ... and phrases are made equal. ... the briefcase technique and case studies are not the ...
Read more

Case Study Interview Examples and Questions

Examples of common case study ... In case interviews, it's not ... You determine the factors influencing total revenues are average price of goods sold ...
Read more

Does marginal cost equal price?

We’re all taught that in a competitive industry price will equal marginal cost ... marginal cost not ... cases where the marginal cost ...
Read more

Business Resources: Case Studies–The Role of Financial ...

Cost of goods sold is a better measure of turnover ... total shareholder returns are equal to (3 ... Case Studies: Table of Contents. What Is Case Study ...
Read more

Inventory and Cost of Goods Sold (Explanation)

More ways to study this topic: Print ... the Inventory account is adjusted to equal the cost of the merchandise that has not been sold. The cost of goods ...
Read more

Inventory and Cost of Goods Sold | Explanation ...

Introduction to Inventory and Cost of Goods Sold. Inventory is merchandise purchased by merchandisers (retailers, wholesalers, distributors) for the ...
Read more

What is considered a case of beer? | Community | BeerAdvocate

... and said that 24 cans was a case, ... Depends. 24 pack of Bud in which the cans inside are not intended to be sold ... but it doesn't equal the ...
Read more

Annex 5: Subsidy level indicators for the case studies

... Subsidy level indicators for the case studies ... Litres of subsidised diesel sold ... Germany was not undertaken for this case study.
Read more

What Is a Case Study? | About Psychology

Much of Freud's work and theories were developed through individual case studies. In a case study, nearly every aspect of the subject's life and ...
Read more

How many iPhone “5''s will be sold? | Asymco

How many iPhone “5''s will be sold? Aug 6, ... Each new generation sold approximately equal to all ... A 1 in a million case study of some remarkable and ...
Read more