Case Study: MPAA

50 %
50 %
Information about Case Study: MPAA

Published on May 16, 2016

Author: brandwatchsocial


1. NOT JUST METRICS Kyle Scriven Motion Picture Association of America

2. AGENDA 01. Intro 02. Why MPAA A bit more about me What kind of data is important to us? 03. Partnerships 04. Q&A Why do all the work yourself? Shoot.

3. Introduction (Briefly I promise) About Me

4. Don’t judge me. Sports Nomad 4 I’ve worked in Digital for nine years. Senior Director, Digital at MPAA 01 02 Dual-citizen 03 ABOUT me. Don’t judge me. Sports Nomad

5. The work How we use Brandwatch Analytics

6. Analytics should be the backbone of any good Communications or Marketing strategic planning. You don’t need me to tell you that though. But don’t just limit it to that. How we use it. MPAA has been a Brandwatch customer since 2012 Traditional insights and data The fun stuff ANALYTICS PARTNERSHIPS

7. 7 This was done with Brandwatch’s managed services team. How about an Audit? Best to find out what people are saying first.

8. 8 Ratings discussion was almost equal to the amount of conversations surrounding our anti-piracy efforts. Actually the split was very different Piracy Policy Ratings

9. As a trade organization, we constantly try to be aware of the conversation around our important issues. It informs when we decide to interject, and the influencer tagging allows to understand how a particular conversation is spreading Issue Tracking

10. Fun stuff How We Use Brandwatch as a Partner

11. 11 A co-branded effort with Brandwatch to try to predict Oscar winners through levels of online conversation. What We Did 01 Highly successful with our picks. 86% Accurate 02 Placements in EW, Popular Science, ClickZ, Geek, Read Write and more. Great Press Coverage 03 Social Oscars.

12. 12 Social Awards Season Predict them all Totally revamped the creative and went expanded our universe of Awards shows

13. SXSW 2014 VIZIA Display

14. ARCHIE Brandwatch is helping us create the structure for streamlining our online monitoring across international offices Global Social Media Monitoring 01 Early stages of working to pull all of our varied communication efforts into one set of metrics to determine value Universal Metric/ROI 02 Upcoming Tasks

15. Questions?

Add a comment

Related pages

Motion Picture Association of America - MPAA

Includes information on ratings system for both movies and television, press releases, and legislation.
Read more

Case Study/ The Credits - Brandwatch

Case Study/ The Credits SPONSORED BY THE MOTION PICTURE ASSOCIATION OF AMERICA The Social Oscars: A predictive data visualization
Read more

Case Study: How the MPAA tracked the Social Oscars ...

As you may remember, last year we at Brandwatch produced a stunning data visualisation around the Academy Awards, in partnership with The Credits. We used ...
Read more

Case Study MPAA - Revision Notes in A Level and IB Media ...

Film rating system in America Stands for; Motion Picture Association of America G = General audiences, all ages admitted, nothing that would offend PG ...
Read more

ITC Case Study - Scribd

ITC Case Study. Uploaded by anoop.jena121. Cigarette India Brand Retail Hotel. 7.2K views. Download. ... MPAA - cigarettes and movie ratings.pdf. Times ...
Read more

Forsyth v. MPAA - cigarettes and movie ratings.pdf - Scribd

Forsyth v. MPAA - cigarettes and movie ratings.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free.
Read more

Hotfile settles MPAA copyright case, agrees to $80 million ...

Hotfile settles MPAA copyright case, ... the case has settled. Hotfile has agreed to pay $80 ... The studios did their own study of downloads on Hotfile, ...
Read more

Motion Picture Association of America - Wikipedia

The Motion Picture Association of America (MPAA) ... the MPAA commissioned a study to examine the effects of file sharing on movie industry profitability.
Read more