Case Study: Marquette & Sprout Social

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Information about Case Study: Marquette & Sprout Social
Social Media

Published on March 4, 2014

Author: sproutsocial

Source: slideshare.net

Description

This case study looks at Marquette University. A college that uses Sprout to standardize social media management across departments including admissions, athletics & alumni relations. Read their success story!

CLIENT SUCCESS STORY Marquette + Sprout Centralize Strategy, Enhance the University Social Experience Marquette University’s Facebook and Twitter profiles have rapidly grown, and they quickly recognized that social media is an increasingly effective and relevant way to communicate with more than 11,000 enrolled students, 110,000 worldwide alumni and thousands of prospective students. Marquette’s multiple departments each manage their own social channels and profiles, so the school needed a tool that streamlined communication, improved team workflow across the university, helped foster a consistent social experience for their audience and accurately measured results. sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

Quick Facts Challenges Location Milwaukee, Wisconsin Like many higher educational institutions, Marquette faced mounting challenges in their social media efforts across departments, that in some cases, included: • No Standardization: Siloed social profiles, divergent messages, slow responses, duplicate efforts led to overall inefficiencies. • Disjointed Implementation: Varied social voices, publishing tactics and measurement practices hindered ability to define success. • No Strategic Oversight: Divisions required independence to engage Founded 1881 Student Population respective audiences, which led to limited consistency. Strategy & Implementation Marquette tapped Sprout Social as a centralized platform to enable social media collaboration among the University’s multiple departments. Using the platform, Marquette was able to: 11K • Bring multiple departments on to one centralized platform to Alumni Population • Develop best practices for all social communication to ensure the 110K encourage team collaboration, consistent messaging and streamlined strategy implementation. University brand is positioned as a leader in higher education. • Give individual departments flexibility to engage their own communities but with increased visibility among the University’s social strategy leads. • Create consistent goals and success metrics for all social Faculty 1.2K communication, brand messaging and analytics in the short term. • Implement uniform reporting among all departments so comparisons can be made and needed improvement can be discovered. sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

Highlights 125M Results Since using Sprout Social, the Marquette team has better positioned the University for long term success by increasing social engagement with past, present and prospective students. In 14 months, major successes include: Social Impressions • Improved workflow by assigning tasks, viewing team activity in real-time 200K and sharing customer information within Sprout. • Sprout’s task assignments seamlessly turn social exchanges into support tickets and easily captures queries with just one click. Unique social users • Consistent reporting across all departments measures success and 350K quickly identifies gaps. • Social channels now seamlessly educate a variety of audiences and position the university as a social leader in higher education. Social interactions tracked and recorded 15 Team members unified on Sprout platform 10 Departments aligned on engagement, publishing, analytics Learn how Sprout can help centralize your social efforts and increase your brand engagement at sproutsocial.com

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